Hugo Jorge

Experience

• 

  Diário de Notícias

  Jan 2011 - Apr 2011

  Journalist Intern

  • Short news• Reporting on political and international topics

• 

  Rede Angola

  Aug 2013 - Nov 2016

  Journalist

  • Research• Interviews• Text Editing• Reporting• Social Media Management

• 

  Rimas e Batidas

  Dec 2016 - Jan 2020

  Music Reviewer

  • Research• Interviews• Reporting

• 

  Grupo Maianga

  Jun 2017 - Dec 2020

  Copywriter

  • Working with B2B and B2C companies• Planning and producing online and offline advertising campaigns• Writing copy for social media, websites, and email marketing• Scriptwriting for TV, Radio, and Web videos• Product branding: strategy, naming, and tone of voice

• 

  LeoVegas Group

  Jan 2021 - now

  • Coordinate BetMGM Brazil market entry • Coordinate the launch of GoGo Casino, an affiliate exclusive brand.• Manage a portfolio of 3 brands, ensuring sustainable growth within a top-5 market share position.• Lead the digital marketing strategy for Affiliation, ASO, Display, SEO and Paid Social. • Key stakeholder in elevating LeoVegas Brazil to a top 20 brand in estimated Market Share while spending a fraction of what competitors did.• Responsible for managing a multi-million budget and the P&Ls for the Brazil, Chile and Peru markets.• Lead the digital marketing strategy for Affiliation, PPC, Display, SEO and Paid Social.• Oversee the brand's regional partnership with Inter Milan and influencer collaborations. • Research and write relevant blog articles for Casino and Sports verticals.• Research and write a monthly Live Casino Newsletter with a customer satisfaction rate of over 70%.• Create scripts and write copy for tutorial videos covering subjects such as: "how to sign-up", "how to deposit", "how to verify account" and more.• Strategic planning of mail marketing a/b tests with a positive impact on Open Rate and Click Rate.

  • Interim Marketing Manager Netherlands

    Feb 2025 - now

  • Senior Marketing Manager Latam

    May 2024 - Jan 2025

  • Interim Marketing Manager New Zealand

    Mar 2024 - Jun 2024

  • Marketing Manager Latam

    Oct 2021 - Apr 2024

  • Content Marketer Brazil

    Jan 2021 - Mar 2022