Elena Turovskaya

Experience

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  Babeleo Books

  Jun 2014 - Aug 2016

  Content Manager

  My first steps in marketing: I was investigating target audience, doing SMM and finding ways to attract more visitors. I was also managing five content editors and created a system to track their progress.

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  Dashly

  Aug 2016 - Dec 2021

  Was leading 5 Tier one releases and tens of smaller ones.Worked closely with marketing team on defining the company’s go-to-market strategy through segmentation, personas, and marketing plans.Worked closely with sales and product teams to develop positioning, messaging and value propositions.Conducted Jobs to be done research from seeking the interviewees to developing product and marketing strategy.Managed 3 junior PMMs: hiring, mentoring, goal-setting. Created an onboarding flow for new users and educational content for customers (e.g. user guides, use cases, in-app messages and tips)Was the voice of the customers. Deeply understood their challenges, needs, use cases. Created customer success stories across relevant industries.Took part in 5 Product Hunt launches: 3 of them are #3 Product of the day. Implemented inbound strategy: created content plan, wrote articles about the product, created lead magnets and drip campaigns, distributed the content with the help of newsletters and social media.Developed the outbound strategy: partnered with media to publish our content.Authored 100+ articles on conversion rate optimization, conversational marketing and product usecases, one book “SaaS Marketing Automation Playbook” and tens of newsletters.

  • Team lead of Product Marketing Team

    Oct 2019 - Dec 2021

  • Product Marketing Manager

    Feb 2019 - Oct 2019

  • Content Marketing Manager, Blog editor

    Aug 2016 - Feb 2019
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  Нетология

  Aug 2020 - Dec 2021

  Lecturer

  Gave 5 prerecorded lectures: "Overview of the Product marketing manager role", "How to work with salespeople", "How to work with PR and marketing teams", "How to communicate with your users about new features and collect feedback", "How to correlate your communication strategy with the product goals", Checked home tasks of 31 students,Consulted 9 students on their thesis.

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  Tarantool

  Jan 2022 - May 2022

  Product Marketing Manager

  Optimized the impact of feature launches with messaging, collateral, storytelling and enablement.Supported public relations and media initiatives across digital interactions and events.Managed website content and used analytics to drive continuous improvement

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  Lokalise

  Jun 2022 - Nov 2022

  Product Marketing Manager

  - Conducted persona research: interviewed 12 people, aggregated and presented the results at the company level- Managed new app launches: planned the activities, created messaging and app descriptions, made demo videos, webpages and one-pagers, updated sales decks, aligned all the teams- Made market and competitors research- Designed and tested a new solution webpage- Worked closely with Product, Marketing, Partner and Sales teams

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  SysAid

  Apr 2023 - Dec 2023

  Product Marketing Manager

  * Developed positioning and naming for the Tier one launch working in strong collaboration with product, marketing and sales teams.* Boosted customer engagement in the community by +60% and x3 the number of topics created.* Streamlined the sales enablement process by spearheading the creation and distribution of sales materials, training programs, and regular training sessions.* Delivered 5 industry-specific case studies, generating leads while increasing customer satisfaction.

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  In Stealth Mode now

  Jan 2024 - now

  Senior Product Marketing Manager