Letitia Campbell

Experience

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  American Marketing Association - Utah

  Mar 2011 - Apr 2013

  Director of Recruitment and PR

  •Implement changes for AMA in the following year to develop an awareness of AMA’s attributes and benefits provided for students•Develop strategic plans to expand AMA and retain new members, increasing AMA membership from only about 5 students attending to 12-15 members attending AMA meetings •Assist in planning events and communicate with businesses to increase attendance•Create flyers for events to increase attendance and awareness for students at the David Eccles School of Business

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  Black chandelier

  Aug 2011 - Sept 2011

  Marketing Internship

  •Developed creative and innovative marketing efforts to entice target groups to attend the charity event•Boosted attendee’s by approximately 37% to the charity function by social networking, word of mouth, and distributing fliers•Acquired several donations for the charity by building relationships with surrounding businesses in the area•Helped set up and run the Creature Panache Fashion show charity event

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  Mosaic Sales Solutions

  Nov 2011 - Jan 2012

  • Engaged and educated consumers on Belkin products and its benefits, offerings, and new features• Gathered qualitative feedback from consumers on past experiences and preferences• Built relationships and trained staff members to increase brand awareness and amplify sales for Belkin products• Met goal of increasing sales 50% in more than 50% of stores in three months • Increased Dell brand perception and Dell University participation by creating innovative strategies to promote the Dell brand through on campus activities and social media• Managed Dell's social networks to create a buzz for events and competitions and increased attendance and awareness

  • Belkin Retail Training Specialist

    Nov 2011 - Jan 2012

  • Dell Brand Ambassador

    Nov 2011 - Jan 2012
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  CLEARLINK

  Jan 2012 - Aug 2013

  Inside Sales Representative

  •Engage customers by establishing credibility and professionalism to build rapport•Create interest by identifying needs to customize a home service product package•Maintain conversion above expectations with 40% -50% of calls setting up with services, where the average conversion was 28%•Perform highest out of 60 sales representatives on attachments •Trained with Griffin Hill Sales techniques weekly for 7 months•Strong understanding of the sales culture with solid work ethic with the ability to work with teams to reach goals•A driven desire to work well with others as well as a desire to learn and work in a consistently evolving environment Show less

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  The Wayne Brown Institute

  May 2012 - Sept 2012

  Director of Marketing

  - Assist in the creation of the venturecapital.org website by analyzing content and ensuring it is user friendly, visually pleasing, and engaging- Create and Design logos, flyers, and other graphics for events and branding- Manage social networking to engage audience and publicize events- Write up press releases and newsletters to engage entrepreneurs and investors to attend upcoming events

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  NoPay Today

  Aug 2013 - Jan 2014

  Director of Sales and Marketing

  • Designed and launched three different company websites utilizing Wix, SEO, and Photoshop while optimizing for SEO• Increased lead generation by creating and launching marketing strategies to improve sales by 100% in a couple weeks• Designed site structure and maintained daily maintenance of three sites with image editing, basic SEO, and analytics reporting• Created graphics for sites and ads including icons and banners using Photoshop• Create and manage Bing, Google Ads for PPC and optimize clicks to increase sales and reduce costs• Execute ongoing performance testing of search ad copy, landing pages, keyword bids, and position management to achieve higher clicks and more calls for a lower cost• Trained two new employees the sales process and assist with improving their conversion Show less

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  Mesa Moving & Storage, Inc.

  Jan 2014 - May 2016

  Marketing Specialist

  • Designed and launched the updated Mesa Moving website (MesaMoving.com), which resulted in 31% more visits, 32% more page views and a 11% longer session duration on the website from the previous years• Increased organic leads by 36% YTD and Google organic leads by 52% YTD from previous year, by website redesign and SEO• Managed PPC campaigns with Google and Bing AdWords and decreased monthly cost by $1,000/month and reduced CPA (Cost Per Acquisition) by 16% which helped improve ROI• Designed and prepared marketing materials such as postcards, auto wraps, pamphlets, newsletters, presentation materials, and brochures using Adobe Creative Suite• Improved online presence by creating and managing all content on social media including, Facebook, Twitter, Pinterest, LinkedIn, and Word Press Show less

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  American Title Loans

  Oct 2016 - Oct 2017

  Marketing Director

  • Designed and created engaging marketing flyers, radio ads, mailers, and other advertising materials to connect to targeted audience• Developed and Implemented an email marketing campaign and utilizes A/B testing to improve conversion rates 30%• Planned and executed initiatives to reach the target audience through appropriate channels (social media, e-mail, radio advertising etc.)• Analyzed marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies• Developed engaging content across various channels, including social media, blogs, emails, website, and advertising materials• Managed over 10 different social media profiles on Hootsuite • Implemented new creative marketing ideas to bring in new customers • Worked with 25 Franchisees to optimize their digital marketing plans and increase sales• Collaborated with marketing and other professionals to coordinate brand awareness and marketing efforts• Analyzed website user behavior and recommended areas to increase lead capture Show less

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  TLC Marketing

  Mar 2018 - now

  Digital Marketing Coach & Consultant

  • Developed and executed multi-channel marketing campaigns, including content for blogs, social media, and email marketing, while managing a content calendar to ensure brand consistency and effective engagement across platforms.• Created and grew a wellness and empowerment podcast to over 500,000 downloads with peak episode performance reaching 158,000 views enhancing brand visibility and engagement within the target market.Achieved a 317% increase in YouTube subscribers in one year, surpassing growth KPIs and driving brand awareness. • Launched and scaled signature courses to achieve 500% revenue growth through strategic curriculum development and optimized service pricing increasing the companies profitability• Organized and facilitated in person workshops up to 80 participants, building trust, and fostering community engagement • Designed and executed audience-specific content strategies for wellness-focused brands, enhancing consumer connection and loyalty. Show less

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  Static Threads

  Mar 2024 - Jul 2024

  Owner | Marketing Director

  • Founded and scaled a direct-to-consumer custom clothing brand generating over $350K+ in revenue organically in past four years through implementation of comprehensive digital marketing strategies and e-commerce optimization • Engineered 50% YoY revenue growth (2021-2022) by executing multi-channel marketing campaigns, including SEO optimization, product launches, and affiliate partnership programs• Achieved >40% improvement in e-commerce conversion rate through strategic optimization of Shopify platform, by implementing a streamlined checkout processes, reviews, improving images, and data-driven A/B testing• Conceived, designed and produced yearly unique product lines with 65% profit margin, including a christmas sweater worn by Meghan Trainor on her Christmas album• Developed creative campaigns with storytelling elements that resonated with diverse audiences, achieving 4.2M+ monthly Pinterest views and increased conversions. Show less