Ashay Khedkar

Experience

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  ALACRITY E-COMMERCE SOLUTIONS PRIVATE LIMITED

  Dec 2018 - Feb 2021

  SEM Associate

  Day to day job involves optimisation of search campaigns on Google ads and Microsoft advertising platform. Solving offshore client queries and providing reports and data about the performance of the brand.Weekly analysis of the performance and finding new opportunities to scale up the campaigns.New brand research/ keyword research using keyword planner and other tools.Creating & uploading builds using editor for new campaigns on Google & Bing.

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  Plan-a

  Feb 2021 - Jul 2021

  PPC Campaign Manager

  Responsible for creating Google ads strategy for clients in the allocated budget. Implementation of the strategy by creating Campaigns, Ad groups, Keywords & Ads. Assisting designer team for creating creative images required for discovery or display ads. Creating the Weekly, Monthly quarterly report for the clients showcasing the achievements in Report Garden tool. Creating basic dashboards in Google Data Studio for clients. Presenting the next/ future implementation plan to the clients.

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  Performics India

  Jul 2021 - Jun 2023

  Associate Paid Media

  I worked for South East Asia's largest car trading platform, where I was responsible for generating leads for the business through the use of Google Ads, Facebook, Outbrain, Taboola, and Yahoo DSP. I also conducted reporting and experiments on each of these platforms. In the past six months, I have been working for an e-commerce client, where I have been responsible for paid marketing on Google Ads, Facebook Ads, and marketplaces. I have also extensively worked on on-site paid media solutions for marketplaces and have managed affiliates campaigns. As part of my role, I have been responsible for managing client relationships and communicating with clients on a weekly basis to review performance. Show less

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  Lowe's India

  Jun 2023 - now

  Paid Search Analyst - Global Marketing