Ashay Khedkar

Ashay Khedkar

SEM Associate

Followers of Ashay Khedkar2000 followers
location of Ashay KhedkarMumbai, Maharashtra, India

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  • Timeline

  • About me

    Paid Search Analyst @Lowe’s | Ex. Publicis Groupe

  • Education

    • Government Polytechnic College

      2012 - 2015
      Diploma in Engineering Information Technology
    • Walchand Institute of Technology, Solapur

      2015 - 2018
      Bachelor of Engineering - BE Computer Science
    • NMIMS CDOE

      2021 - 2023
      Master of Business Administration - MBA Marketing/Marketing Management, General
  • Experience

    • ALACRITY E-COMMERCE SOLUTIONS PRIVATE LIMITED

      Dec 2018 - Feb 2021
      SEM Associate

      Day to day job involves optimisation of search campaigns on Google ads and Microsoft advertising platform. Solving offshore client queries and providing reports and data about the performance of the brand.Weekly analysis of the performance and finding new opportunities to scale up the campaigns.New brand research/ keyword research using keyword planner and other tools.Creating & uploading builds using editor for new campaigns on Google & Bing.

    • Plan-a

      Feb 2021 - Jul 2021
      PPC Campaign Manager

      Responsible for creating Google ads strategy for clients in the allocated budget. Implementation of the strategy by creating Campaigns, Ad groups, Keywords & Ads. Assisting designer team for creating creative images required for discovery or display ads. Creating the Weekly, Monthly quarterly report for the clients showcasing the achievements in Report Garden tool. Creating basic dashboards in Google Data Studio for clients. Presenting the next/ future implementation plan to the clients.

    • Performics India

      Jul 2021 - Jun 2023
      Associate Paid Media

      I worked for South East Asia's largest car trading platform, where I was responsible for generating leads for the business through the use of Google Ads, Facebook, Outbrain, Taboola, and Yahoo DSP. I also conducted reporting and experiments on each of these platforms. In the past six months, I have been working for an e-commerce client, where I have been responsible for paid marketing on Google Ads, Facebook Ads, and marketplaces. I have also extensively worked on on-site paid media solutions for marketplaces and have managed affiliates campaigns. As part of my role, I have been responsible for managing client relationships and communicating with clients on a weekly basis to review performance. Show less

    • Lowe's India

      Jun 2023 - now
      Paid Search Analyst - Global Marketing
  • Licenses & Certifications