Karyn Little

Experience

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  BAT

  Jun 2001 - Jan 2003

  Marketing Executive - Graduate Program

  Spent time in 3 roles as part of the graduate program, Trade Marketing Executive, Accounts Executive and Brand Marketing Executive

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  Dick Smith Electronics

  Feb 2004 - Oct 2005

  Promotions Assistant

  •Overseeing the marketing budget•Writing advertising briefs for the in house studio on the development of promotional material, brochure production and press advertisements•Coordinating brochure production and ensuring brochures are completed within deadlines •Coordinating the production of POS and printed material•Ensuring that all stakeholders are communicated to with all relevant information in order to coordinate and deliver the promotional plans•Ensuring all press and radio campaigns run smoothly and are completed on time•Coordinating New Store promotional programs Show less

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  Macnaught

  Oct 2005 - Oct 2010

  Product Manager

  • Implementation of Marketing Plans for the Lubrication side of the business • Manage and control marketing budget• Development and implementation of marketing initiatives and promotions • Development and production of all marketing literature and packaging ensuring brand guidelines are met• Development and production of corporate merchandising displays and materials and POS• Website design and maintenance• Develop and manage effective relationships with agencies and stakeholders • Event management •Product management activities for both Lubrication Equipment and Flow Meters including product ranging, New Product Development (in conjunction with Engineering) including product launches, Packaging and Pricing• Campaign management, direct marketing, advertising and press releases Show less

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  Byron Group Pty Ltd

  Oct 2010 - Sept 2014

  Group Marketing Coordinator

  Implementing Brand Management – defining the 6 brands and creating brand guidelines/manuals for each of the 6 brands which include correct logo and logo usage guidelines, corporate stationery, e-mail signatures, business cards, vehicle decals and uniforms.Website Development – Creating new websites for the Byron Group and the 6 companies within the groupWebsite maintenanceDevelopment and production of all marketing literatureManaging Tradeshows and EventsAdvertising and PRCampaign managementDirect MarketingDevelop and manage POS and promotional materialBuilding and maintaining close working relationships with senior managers of the 6 companies within the Group along with creating and maintaining relationships with suppliersWorking with graphic designers and printers Show less

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  Aline Pumps

  Oct 2014 - Apr 2016

  Marketing Manager

  Development of marketing strategies for the business Development and execution of the marketing planManage and control marketing budgetDevelopment and implementation of marketing initiatives and promotions Development and production of all marketing literature, corporate merchandising displays and materials and all POS. Website Design and MaintenanceEvent ManagementDevelopment and execution of newsletter

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  CNH

  May 2016 - Dec 2017

  Marketing Communications Specialist

  • Responsible for development and execution of the marketing and promotional plan for Iveco Aftersales ANZ – dealer network and retail• Managing campaigns, PR and advertising• Development and execution of a digital strategy • Responsible for all communication to the dealer network• Budget management• Loyalty program development and execution• Management of the Iveco Merchandise product category• Work closely with the sales team and product specialists to develop strategies to increase sales and profitability• Stakeholder management • Support the Iveco Aftersales Sales Team Show less

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  Career Break

  Jan 2018 - Aug 2018

  Career Break - Travelling

  Taking time out to travel around Australia with my family.

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  Lubrication Engineering Pty Ltd

  Sept 2018 - Aug 2022

  Marketing Manager

  • Stand alone role responsible for all facets of marketing within the business. • Responsible for strategy development and execution• Stakeholder management • Management and execution of all marketing campaigns, tradeshows and events. • Digital Marketing – Google AdWords, Social Media, SEO, eDM • Website development and management• Budget Management

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  Gilbarco Veeder-Root Australia | NZ (A Vontier Company)

  Aug 2022 - now

  Marketing Manager

  • Develop and execute the Marketing Strategy• Lead the Marketing and Product Management team including training and coaching to ensure they have the necessary skills to be able to meet the requirements of their position.• Lead the development, execution and evaluation of the annual marketing plan to achieve revenue, sales and profits.• Manage the marketing budget.• Partner with sales teams to generate leads and develop creative communications solutions for products and services with a customer mindset.• Develop and maintain customer insight and research programs for target customer segments across different products and services.• Develop programs to drive raw lead to sales qualified lead conversion.• Conduct market research, market segmentation, Voice of the Customer and value selling activities to ensure that the brand meets expectations.• Oversee product management activities ensuring the delivery of innovative and competitive product offerings. Show less