Kim Cavaliero-Keller

Experience

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  Freelance Writer/Photographer

  Jan 1989 - Jan 1991

  Freelance Writer/Photographer

  • Wrote feature stories and worked as freelance photographer for local newspaper

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  La Leche League International (LLLI)

  Jan 1991 - Jan 1994

  Associate/Managing Editor

  • Copywriter and editor• Worked in collaboration with executive editor on content development• Solicited articles, developed editorial calendars and production schedules• Served as staff liaison for organization’s volunteer editorial committee, led discussions on editorial content, mentored authors on idea generation, article development, and editorial process• Assisted with publication design and desktop publishing production

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  Cahners Business Information/Reed Elsevier Publishing

  Jan 1994 - Jan 1998

  Electronic Production Manager

  • Managed electronic production of three magazine titles from initial editorial content through finished product• Designed and produced magazine pages and monthly features for assigned titles• Collaborated with editorial staff on magazine content presentation and design principles

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  La Leche League International (LLLI)

  Jan 1998 - Jan 2002

  Public Relations Director

  • Managed long- and short-term planning, daily operation, budget and staffing of public relations department; maintained direct reporting to Board of Directors• Strategically planned overall communications to align with, and reflect, the organization’s mission and strategic vision• Responsible for development and execution of organization’s public relations strategy • Charged with ensuring the organization’s message was consistent, relevant, and timely• Served as organization spokesperson—gave interviews and advocated on behalf of the organization with National and local media channels • Oversaw planning and development of organization’s internal and external communications, including press releases, sell sheets, and executive announcements• Conducted media training for organization’s executive staff and Board of Directors • Presented at organization’s annual conferences, annual physician seminars, and to community groups• Developed campaign and led efforts for organization’s annual fundraising event; created fundraising event collateral, managed organization’s volunteer fundraising committee leaders• Worked with U.S. Department of Health and Human Services to develop a public service campaign with the Ad Council • Scripted and oversaw production of national television segment • Served as Public Relations Consultant to the National Institute of Health for a national breastfeeding initiative • Taught a session on website development at Roosevelt University Show less

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  American Hospital Association

  Dec 2002 - Apr 2014

  Senior Communications Specialist and Managing Editor

  American Organization of Nurse Leaders and American Society for Healthcare Risk Management• Oversaw daily operations of the organizations’ publications department, including content planning, production of monthly journals and weekly enewsletters, and cross-organizational marketing. • Led editorial committees, mentoring authors and ensuring adherence to corporate standards. • Developed materials for key marketing/education projects and collaborated with the education departments on messaging and branding. • Managed cross-organizational publishing projects with AHA affiliates.• Managed AONE advertising sales; consistently exceeded advertising sales revenue targets. Show less

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  Northwestern Mutual Insurance

  Oct 2014 - Mar 2016

  Business Readiness OCM Communications Lead (Consultant)

  • Developed communication strategy, plan and deliverables to support operations and technology projects within Agile development environment • Accountable for drafting and delivering communications in the voice of the field and working collaboratively with internal business partners • Managed, administered and supported all efforts in the area of internal and external communications for the project • Developed and implemented communication plans and put into place processes to deliver broad and targeted messages to the field and home office • Provided internal coaching support to project leadership on proactive communication strategies and tactics, and proactively ensured that clear, meaningful messages were used in communications• Consulted with clients regarding their business and communication objectives. Based on these consultations, developed communication strategy and/or plans that supported or drove desired business outcomes • Cultivated and expanded client relationships by developing knowledge of industry; company strategy; and the client’s business, products, services, and audiences. Proactively made relevant strategic connections and recommended communications strategies to achieve client business outcomes • Ensured planning and delivery of effective integrated communication solutions through collaborative working relationships with company-wide partners, as appropriate • Engaged with communications teams (may include writers, creatives, researchers, external consultants, etc.) to plan, conceive, develop and implement communication solutions, including range of traditional and non-traditional venues, media, channels, and tactics • Executed key aspects of communications strategies, with particular emphasis on writing key messages, supporting documents (news releases, FAQs, copy concepts, etc.), news articles, collateral, etc. Show less

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  Froedtert Health

  Jun 2016 - Feb 2017

  Technical Writer (Communications Consultant)

  • Researched, developed and created standards documentation for IT project management office (PMO) • Conferred with subject matter experts to establish technical specifications and determine material to be developed• Reviewed published materials and recommended revisions or changes in scope, format and content• Reviewed, edited and rewrote PMO materials• Reviewed, edited and created new training and educational documents• Created presentations, flow diagrams and supporting documentation for various IT directors and managers, including: PMO, cybersecurity, business IT architecture, desktop engineering and business intelligence and data warehousing• Created new branded document templates for PMO and business IT architecture departments• Maintained records and files of work and revisions Show less

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  Johnson Controls

  May 2017 - Oct 2017

  Global OCM Communications Lead (Consultant)

  • Developed communication strategy for global HR Technology and Service Delivery change management team - global Workday integration project• Worked closely with senior directors and managers to align messaging and strategy across HR • Created communication deliverables that promoted HR changes and positive impacts to global internal audiences• Served as global communications support for HR Technology and Service Delivery with primary focus on program planning, vendor management, writing, execution, distribution and measurement of communication deliverables• Ensured consistent, accurate and relevant delivery of well-written content in collaboration with HR and the senior Communications director• Contributed to and executed on prioritization of related activities and project plans• Utilized metrics to provide recommendations for enhancing future HR communications planning and content needs• Maintained records of work and revisions on SharePoint Show less

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  Baird

  Feb 2018 - Jun 2018

  HR Communications Change Management Specialist (Consultant)

  • Provide communication and training leadership, expertise and insight to HR Strategic Change Manager and Functional Subject Matter Experts for multiple HR system and module implementations - Workday and DoveTail system integrations • Establish and implement overall communication and training strategies, tactics and deliverables for HR teams• Create, edit and review HR change management communications and training materials, including key messages, presentation decks, process and impact analysis, job aids, surveys, email messages and intranet articles• Coordinate and maintain communication and training calendar to ensure optimal sequencing, flow and delivery of key messages and training information to associates and leaders• Serve as Project Sponsor to internal Baird Take Initiative Project team• Track communication readership and effectiveness; create and implement HR communication best practices Show less

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  MELTRIC Corporation - Plugs & Receptacles Engineered for Safety and Durability

  Jun 2018 - Feb 2021

  Marketing Communications Lead

  • Developed and implemented overall communication and public relations strategies, tactics, and deliverables for global manufacturing company’s North American market. • Researched, wrote, edited, reviewed, and proofread external and internal communications and training materials, including digital and print brand messaging, presentation decks, social media messaging, advertising copy, website content, case studies, video scripts, press releases, product changes, surveys, Sales Rep and tradeshow contact enewsletters, and tradeshow promotion materials. • Researched information and data; interviewed subject matter experts ahead of writing case studies, white papers, and articles. • Built strategic partnerships with industry experts, external agencies, and organizations to advance the company’s thought leadership role in electrical safety. • Worked closely with European liaisons to align messaging and brand strategy across the global marketplace.• Created and managed annual advertising budget and program. • Directed and coached interns and junior team members on marketing communication principles and best practices. Show less

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  Milwaukee County Government

  Aug 2019 - Mar 2020

  Communications Change Management Specialist (Consultant)

  • Provided insight and advice on creation of communication strategies, messaging and deliverables, including discussions on audience, channels, and timing to County government Enterprise Resource Planning team and Change Management Leads for Finance and HR implementation projects• Worked closely with Organizational Change Management (OCM) Finance and HR Leads to align messaging and communication strategy across the enterprise to maximize employee and manager engagement• Created communication deliverables, including articles, emails, web content, PowerPoint decks, and FAQs to support the implementation of new platforms for HR and Finance systems users • Ensured consistent, accurate and relevant delivery of well-written content in collaboration with HR and Finance OCM Leads• Conducted QA on training decks and materials Show less

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  Molson Coors Beverage Company

  Jun 2021 - now

  Senior Consultant, IT Organizational Change Management - Cybersecurity Awareness and Training Lead

  • Lead global cybersecurity program, educating 30,000+ employees and partners, reducing cyberthreat risks.• Develop and deploy IT Security phishing and training. • Work with IT Security leadership to address user knowledge gaps; content creation.• Engage users through mediums such as Teams presentations, in-person and virtual training, articles, videos, and awards.• Present monthly program metrics to IT leaders; prepare reports for company Executive leadership team.• Collaborate with business partners, functional leaders, and Employee Resource Groups to provide education and information.• Train new North America employees on cybersecurity during onboarding. • Lead Change Management for IT Security portfolio projects, including stakeholder and impact analyses, communication and training plans/deliverables, user readiness and change adoption. Show less