Ashish Gupta

Experience

• 

  Indian Holiday Private Limited

  Jul 2011 - Apr 2013

  Web Content Writer

  My job responsibility is to write articles, blogs, press releases and newsletter content for travel related websites, especially Indian Luxury Trains.

• 

  Way2online Interactive India Pvt Ltd

  Apr 2013 - Jul 2014

  Associate Content Writer

  My job responsibilities include creating image and video based quiz for 160by2.com and managing social media profiles (Facebook and Twitter) for Laaptu.com. Possess a good knowledge about how social media channels function. Touched a fan base of 50,000 + on Laaptu facebook page (https://www.facebook.com/Laaptu?fref=ts) users in the span of 6 months(by putting engaging content and running contests.

• 

  Havas Worldwide

  Aug 2014 - Oct 2015

  Account Manager

  I am currently handling the digital account of Del Monte Foods. Apart from managing the digital assets for Del Monte Foods, my job profile also entails the planning and execution of internal and external communication initiatives for the brand.Primary responsibilities:• Managing day- today operations for the brand.• Meeting up with the deadlines and accountable for timely delivery of work.• Receiving client briefs, further to analyzing together with background knowledge, research, field feedback, insight, propositions etc and writing a creative brief for the creative team.•Reviewing and presenting ideas to the client.• Coordinating the finances including the invoices, estimates and final billings.• Market research for the brand. Show less

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  Omnicom Media Group

  Oct 2015 - May 2016

  Digital Media Planner

  My current role at Omnicom Media Group offers me a leverage to work with two esteemed clients in the Technology and FMCG sector- HP & Boost. The job responsibilities entail: Meeting with publishers/vendors to understand their media platform and suggesting suitable media solutions to my clients. Coordinating with the ops team for the smooth delivery & optimization of media campaigns on platforms such as Facebook, Twitter, YouTube and many other publishers. Coordinating the finances including the invoices, estimates and final billings. Show less

• 

  DigitalFry

  Mar 2017 - Jul 2018

  Coordination with end-to-end advertisers for their performance marketing campaigns. Coordination with end-to end advertisers( brands, agencies and networks) for performance led campaigns.

  • Senior Business Development Manager

    Apr 2018 - Jul 2018

  • Business Development Manager

    Mar 2017 - Mar 2018
• 

  ANJ Creations Pvt Ltd

  Jul 2018 - Apr 2019

  Managing the branding and performance marketing mandate for ANJ Creations client's via paid marketing through Social Media and Google Adwords.

  • Manager-Paid Media (Digital)

    Dec 2018 - Apr 2019

  • Senior Social Media Manager

    Jul 2018 - Nov 2018
• 

  AdLift India

  Feb 2020 - Sept 2021

  Managing digital paid media initiatives for esteemed clientele of AdLift India. Part of paid media initiatives by AdLift for various clientele.

  • Assistant Manager-SEM

    Mar 2021 - Sept 2021

  • Senior SEM Analyst

    Feb 2020 - Feb 2021
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  Interactive Avenues

  Sept 2021 - Oct 2022

  Senior Manager-Performance Media

  Handling paid media (biddable) initiatives for various esteemed clientele.

• 

  GroupM Nexus

  Oct 2022 - Dec 2024

  Associate Director

  Earlier worked in the media mandate for Coke India. Now working on the media mandate for Maruti Suzuki.

• 

  RepIndia

  -

  Director- Media Buying and Planning