Homam Ayaso

Experience

• 

  Arrimal Advertising Agency

  Oct 2001 - Nov 2003

  Graphic Designer

  Worked as a junior graphic designer and as a visualizer, designing menus, advertisements, flyers, corporate identities, brochures, pitches… etc.Event: Squash International Tournament 2002 & 2003- Saudi Arabia

• 

  Provado Advertising & Marketing

  Dec 2003 - Dec 2005

  Senior Graphic Designer

  Responsible for conceptualization and implementation of design of solutions that meet marketing strategies from concept to completion. Responsible for the creation of all visual design, including typography, visual concept, logo and icon design. Communicate and coordinate with creative director, client services manager, writer and production artists to ensure that the visual design communicates the desired message, and functions successfully for varying technical and performance specifications.

• 

  Alalma for Advertising and Marketing

  Jan 2006 - Jun 2007

  Art Director & Project Manager

  worked in:• The Second Industrial City with Al Aloula 2009 (Saudi Arabia)• AL Salam Project With ARAMCO 2008 (Saudi Arabi)• Al Mowasat Hospital and Skin Care Campaign 2007 (Saudi Arabia)• Squash International Tournament 2005 and 2006 (Saudi Arabia)

• 

  Al Walan Group

  Sept 2007 - Feb 2009

  Creative Manager of the Design Department

  Assigned to lead the creative team, art direction and idea generation for the newest client wins and tochallenge the client brief to be able to deliver something new and fresh for their industry.

• 

  Face to Face UAE

  Apr 2009 - Jan 2014

  Creative Art Director

  During my time in Face to Face, I was supervising the creative team and working on several projects and advertising campaigns including digital, social, ATL, BTL, TV, TVCs, radio and events for international and local clients such as:• ADAC (Abu Dhabi Airports Company)• ADIA (Abu Dhabi International Airport)• Abu Dhabi Government• Dubai Government• Emirates Airlines• Jumeirah Group• Unilever (Vaseline, Fair & Lovely, Closeup, Lipton, Lux, Lifebuoy)• Aujan (Barbican, Vimto, Rani)• IFFCO (Noor Mayonnaise, Noor Oil, Rahma Oil)• Ülker• Rotana• Wa Mall• Jotun PaintsMy main role was leading and supervising the creative team working advertising campaigns including digital, social, ATL, BTL, Events, etc. also helped to develop ideas from pencil to pixels.some projects i have worked on:• Ülker Alpella Re-Launching 360 Campaign 2013 (GCC)• Abu Dhabi International Airport Sleeping Pod’s Campaign 2013 (Abu Dhabi)• Duty Free Digital Campaign 2013 (Abu Dhabi)• Duty Free “Fly Lighter” Campaign 2013 (Abu Dhabi)• Noor Mayonnaise 360 Campaign 2013 (GCC)• Al Bateen Executive Airport Interior Branding 2012 (Abu Dhabi)• World Routes Campaign 2012 (Abu Dhabi)• Unilever Baqala Program 2012 (Middle East)• Holistic Campaign Abu Dhabi International Airport 2011 (Abu Dhabi)• Unilever Water Saving Campaign 2011 (Abu Dhabi)• Rani 360 Campaign 2011 (GCC)Digital Art Direction, User Interface, User Experience, Game apps, Illustration. Show less

• 

  Digitall C.D.S.

  Jan 2014 - Dec 2015

  Senior Digital Art Director

  Creating and developing ideas from pencil to pixels and delegated work to designers while heading the team of social media and managing multiple accounts simultaneously. So far I have successfully delivered multiple creative digital campaigns for some international and local clients such as:• Dubai Government• Unilever ( Lux, OMO, Comfort, Lifebuoy)• Sephora• Joelle Mardinian Group• McVitie's Middle East• Kraft• Tefal• Averda• SPAR International • Al Islami• Rotana• UNBI have helped to develop ideas from pencil to pixels and delegated work to designers while managing multiple accounts simultaneously. So far I have successfully delivered multiple creative digital campaigns, and the highlighted projects so far are :• Government Summit 2014 (Dubai)• McVitie's Digital Campaigns 2014 (Middle East)• Rico Digital Campaigns 2014 (Middle East)• Mena Digital Awards 2014 (Dubai)• SPAR International revamping and branding 2014 (Lebanon) Show less

• 

  DAMAC Hotels & Resorts

  Aug 2014 - Dec 2017

  Associate Creative Director

  - Developed and managed the company's strategic communication plan and brand international positioning- Led an internal creative team while partnering with external agencies to deliver a world-class creative output - Managed the opening events, products launch and promotional production for 3 main brands and 7 hotels- Produced material varying from out of home hoardings, offline collaterals and sales kits, to TV production, social media and digital advertising- Rolled out full-fledged advertising and marketing campaigns from conception to production and execution Show less

• 

  Merkle EMEA

  Nov 2017 - Jan 2020

  Creative Director

  Main clients: • Pringles • MG Motors • EGA • Emaar Entertainment •Emaar •Kings College Hospital •Marina Homes • Daman Insurance • Dolby Cinemas • Carl Zeiss • Pioneer •RSA- Created and developed strategic creative proposals and content strategies through the understanding of the brand's positioning and business challenges, across digital and social media channels- Developed and delivered operational marketing targets in collaboration with commercial and marketing directors- Partnered with clients to apply marketing-driven customer success in expanding brands and businesses- Positioned brands through successful integrated marketing campaigns and built a challenger brand through experiential engagements, promotions, categorisation, and communications- Led on pitches with clients while representing the company in all conceptual and creation output- Built and managed the creative department, a team of digital designers, copywriters, videographers, and producers- Optimised and maximised the creative department's production and ensured high-quality, timely delivery Show less

• 

  WonderEight

  Nov 2019 - Apr 2022

  Key Clients: • PepsiCo: Quaker, 7up, Lay's • Motorola • Ocean Spray • muvi Cinemas • Dar Wa Emaar • Evox Gym • Levanthyme • Al Safadi Restaurants - Lead the Digital/Social Media operations in Dubai, Riyadh, and Beirut - Develop strategic creative proposals and content strategies through the understanding of the brand's positioning and business challenges across digital and social media channels- Manage production and creative Social and Digital content development - Influencers Management and Marketing Strategy - Partner with clients to apply marketing-driven customer success in expanding brands and businesses- Positioning brands through successful integrated social media campaigns and built a challenger brand through experiential engagements, promotions, categorisation, and communications Show less

  • Regional Creative & Social Media Director

    Dec 2019 - Apr 2022

  • Creative Director

    Nov 2019 - Jan 2020
• 

  BuzzFeed

  Apr 2022 - now

  Executive Creative Director of Video and Content BuzzFeed Inc. UK and Head of TastyUK Executive Creative Director of Tasty UK

  • Director of Video BuzzFeed Inc. UK

    Nov 2023 - now

  • Head of Tasty UK

    Apr 2022 - now