
Magdalena Bernet

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About me
Director, WW Customer Digital Platform Insights, Measurement and Adoption Lead bei Bristol Myers Squibb
Education

University of Lucerne
2013 - 2015Master of Arts (M.A.) Health Economics and PolicyActivities and Societies: Playing the violin in the Orchestra of the University of Lucerne Major in Health Economics and PolicyCourses: Quantitative Methods I & II, Statistical Programming, Health Systems and Services, Health Policy, Health Policy Evaluation, Principles of Health Economics, Introduction to Hospital Management, Applied Health Economics, Behavioral Health Economics, Science CommunicationRegular participation in presentations of external lecturers about health related topics

Friedrich-Alexander-Universität Erlangen-Nürnberg
2008 - 2012Bachelor of Arts (B.A.) Business AdministrationMajor in Health Care ManagementAdditional courses: Vocational Training, Human Resources and Organization, Operations and Logistics, Principles of Laws of Taxation, Communication and Mass Media, International Business Management, Accounting and Controlling, Investment and Finance, Health Economics & Hospital Management
Experience

Roche
Feb 2013 - Aug 2014• Assisting the Head of Direct Procurement as well as her international team of the department of Global Direct Procurement• Administration of the Direct Procurement SharePoint Site to facilitate communication and data exchange within the team• Responsible for collecting, preparing data and creating monthly quality reports in collaboration with an international team• Managing agenda of the Head of Direct Procurement • Gathering information and developing PowerPoint presentations for internal reporting• Organizing Events, workshops and meetings on- and off-site Show less • Project „Requirements prioritizing through Market Evidence”: Development of a common solution for collecting and prioritizing customer requirements with MS SharePoint to support the Lifecycle Team Workflow & IT managing customer requirements• Collaboration with numerous departments within Roche Diagnostics International• Supporting International Product Manager in Software Product (PSM) licensing• Attending regular meetings of the Lifecycle Team It and keeping meeting minutes• Workflow studies through video analysis • Process modeling of cobas p501 workflows with BPMN Show less
Executive Assistant to Head of Direct Procurement
Jul 2013 - Aug 2014Internship International Marketing
Feb 2013 - Jun 2013

Swiss Paraplegic Research
Aug 2014 - Apr 2015Master Student• Supporting the health service research team to examine the need and use of health care services by pregnant women with spinal cord injury during pregnancy and childbirth• Responsible for conducting, preparing and analyzing qualitative data of interviews with health care providers as well as writing a scientific paper for publication • Attending presentations and workshops for further understanding of health care, spinal cord injury and health research

Roche
Jul 2015 - Mar 2017• Supporting the International Product Manager to develop a Go-to-Market strategy in the field of Companion Diagnostics• Responsible for Data Management, Data Analysis and Visualization using the software Tableau• Analyzing the Diagnostic Market of Alzheimer’s Disease • Development of a Forecast Model working closely with Roche Pharma and an external agency• Development and Provision of Marketing Materials for internal and external usage• Central point of contact between Global HQ and European affiliates in Launch Preparation work stream Show less
Project Manager
Apr 2016 - Mar 2017Business Analyst
Jul 2015 - Mar 2016

Bristol Myers Squibb
May 2017 - now• Lead implementation of a global digital reporting capability on field force efficiency and performance across BI&A, Finance and Strat & Ops in Switzerland and Austria• Lead efforts within the region to streamline and standardize sales and interaction reporting across all brands • Define and measure Key Performance Indictors to assess performance on key accounts and key customers• Provide trusted thought-partner to sales leaders for sales data planning and bonus plan budgeting • Establish close partnerships with sales, marketing and medical leaders to define reporting priorities• Refine, improve and implement reports and processes to drive strategic business decisions and outcomes• Consistently self-managed and -motivated to be ahead of expectations in providing new business insights to the region• Development of analytical reports with diverse data sets (such as Sales Data, Sales, Interactions, Customer Profiling, .. ) and deliver in an intuitive format • Support the definition of incentive plans for the field force in partnership with the business unit directors• Management of the analytics and reporting tools in the region Show less
Director, WW Customer Digital Platform Insights, Measurement and Adoption Lead
Jan 2024 - nowAssociate Director, Global Field Reporting and Incentive Compensation Strategy Lead
Jan 2021 - Jan 2024Field Excellence and Project Manager, WW Customer Capabilities
May 2020 - Dec 2020Field Reporting Manager Switzerland & Austria
May 2017 - Apr 2020
Licenses & Certifications
- View certificate

WCC Change Management Bronze Certification
Bristol Myers SquibbJun 2022
Languages
- enEnglish
- geGerman
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