Gijs Ettes

Experience

• 

  F&L Life Publications

  Sept 2010 - Sept 2013

  Content writer

  - Content creation for various on- and offline tech publications- Copy editing- Social media management

• 

  BigSpark B.V.

  Oct 2013 - Jun 2016

  Editor In Chief

  - Leading a team of 3 full time employees, 2 freelancers and 2 working students- Doubling the traffic of AndroidPlanet.nl and iPhoned.nl in one year to 2.1+ million visitors per month- Maintaining contact with key media partners and advertisers- Analysis and refinement of content in accordance with relevant KPIs- Recruiting, onboarding, and training new team members

• 

  Freelance (Self employed)

  Jul 2016 - Jul 2019

  Freelance marketer | Content marketing | B2B tech

  - Content strategy, content creation and SEO for (B2B/B2C) organizations - Main clients included HP, Intel, AFAS and Radboud University

• 

  Tink GmbH

  Jan 2019 - Jul 2019

  Content Marketing Lead (interim)

  - Leading a team of 3 full-time employees, 2 freelancers and 2 working students- Building the tink brand in international markets (US, DE, NL)- Growing tink.nl traffic from 0 to 5000 unique monthly visitors within 6 months- Developing a content marketing strategy (+ SEO / social media)- Recruiting, onboarding, and training new team members

• 

  HolidayPirates Group

  Jul 2019 - Sept 2020

  Content Marketing Lead

  - Leading a team of 4 full-time employees and 2 freelancers- Managing the marketing budget (200k), revenue planning and reporting- Development of editorial concepts - Analysis and refinement of (social) content in accordance with relevant KPIs- Planning of campaigns with commercial partners- Coordinating internal workshops to improve team performance

• 

  Fellowmind

  Sept 2020 - Jan 2023

  Marketing Lead

  - Managing the marketing budget (475k), revenue planning and reporting- Content strategy, planning and execution- Leading a team of 5 marketers (3 FTE, 2 freelance)- Rebranding 12 separate companies (including Pulse and CRM Partners) to Fellowmind- Improving URL and Domain Rating to 39 and 63, respectively, resulting in a 25% increase in traffic- Product owner website (optimization)- First point of contact for journalists/media in the Benelux region

• 

  Soniq

  Feb 2023 - Jul 2024

  Marketing Lead

  - Responsible for GTM (lead gen) strategy and brand implementation - Development & localization of marketing assets (blogs, whitepapers, brochures, newsletters etc.)- Managing the marketing budget, revenue planning and reporting- First point of contact for regional sales specialists in DACH, Benelux, France and USsoniq is an industry expert in building future-proof digital solutions for the cleaning industry. Our mission is to make life easier with software for everyone who cleans professionally. That is why we work with the brightest minds in the industry to develop innovative ideas that generate real added value for our partner companies. Headquartered in Berlin with development centers in Vietnam (Ho Chi Minh City) & Poland (Kraków), our team combines many years of experience in the tech and cleaning industry. Show less

• 

  WvM Immobilien + Projektentwicklung GmbH

  Aug 2024 - now

  Head of Marketing

  Immobilien entwickeln - Wohnungen realisieren - Lebensraum gestalten. Als innovativer Bauträger plant und realisiert WvM neuen Wohnraum – am liebsten nachhaltig und zukunftsorientiert in der Region Köln und Berlin.