Irina Duca

Experience

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  Avon Cosmetics

  Apr 1998 - Jan 2013

  Responsabilities:Recruit and train the staff of ASMs in the 6 counties in N-E of RomaniaCoach and motivate the sales teamAdapt to my division the country strategies communicated by NSDCommunicate strategies, the plans and programs to Sales force Prepare a monthly forecast for each ASMConduct campaign review sessions with ASMsAnalyze the market each campaign to determine resource allocation, goal setting and market realignmentSchedule activities on a zone priority basis Organize local Conferences Show less

  • Sales Force Development Trainer

    Mar 2012 - Jan 2013

  • Division Sales Manager

    Mar 2008 - Mar 2012

  • Sales Trainer

    Mar 2005 - Mar 2008

  • Area Sales Manager

    Aug 1999 - Feb 2005

  • Sales Lider

    May 1998 - Aug 1999

  • Avon Representative

    Apr 1998 - May 1998
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  Galerie de Beaute Paris

  Jan 2013 - Dec 2013

  Sales Director

  Galerie de Beaute Paris was a start up company in direct selling industry that distributes 3 french brands from Stanhome Company: Stanhome, Kiotis, Family Expert. Stanhome Company is a direct selling company owned by the Yves Rocher Group.The main duties and responsibilities of the position :Recruit , Develop and Train Sales ForceDevelop sales materialsDevelop and follow-up Sales Plan, Sales Strategy and field action planDevelop & implement communication strategy for Sales ForceField trips around the country to launch the new company, for beauty and business training Show less

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  Arcade Property Management ( ex Galeria Real)

  Mar 2014 - Jan 2016

  Commercial Director

  Arcade (ex Galeria Real) was a property management company that managed 18 shopping centers & 1 office building with a total leasable area of 500,000 sq.m.Responsabilities:• Coordinate commercial activity for 18 shopping centers & 1 office building • Manage a team of 25 people • Responsible for leasing and marketing contracts and for debt collection (over 700 contracts)• Develop, execute and communicate marketing programs ; organize seasonal campaigns (concept, media planning, execution, supervision)• Negotiating, monitoring and maintaining close relationships with the main tenants, main partners ( Real Hypermarket and Auchan) and other partner companies and local authorities• Responsible for key indicators, such as: tenant mix, occupancy, level of collection, number of leasing and marketing contracts, average rent/ square meter and for overall Budget and Forecast.My role ended when Immochan took over the property management for the shopping centers bought by Auchan Group.Key achievement: Due to the way I and my Sales team managed clients during the very difficult transition period from the Real supermarket to the Auchan supermarket, we were able to achieve positive revenue, thus concluding the transaction of 33 million euros for the acquisition of the commercial galleries. Show less

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  Escapade Fashion

  Mar 2016 - Jan 2023

  Escapade Fashion is a company that imports and distributes through the direct sales network and through its own website cosmetic and dermato- cosmetic products, home care products, underwear and women’s tights. Escapade distributes exclusively in Romania the products of the French brands Stanhome, Kiotis, Family Experts, Dr Pierre Ricaud, ID Perfume and Italian brand Cotonella. Responsibilities: Create Business Strategy and coordinate the company processes in 4 Departments: Sales, Marketing, Customer Service, Acquisition Sales- responsible of sales plan, coordinate the team of sales Leaders, develop and implement sales actions, competitions and activities in order to fulfill the planMarketing- create the marketing strategy and implement it with the support of Marketing team; manage the creation, printing and distribution of the printed materials (biannual catalogs, monthy minicatalogs, flyers), and deciding the online promotions and campaignsCustomer Service - recruit and coordonate the team of Agents, ensuring the correct communication with the sales force by email, newslletters and on the phoneAcquisition- product portfolio selection, selecting new suppliers and maintaining good conditions with all suppliers, ensuring compliance with suppliers contracts; setting the sales price for the products aligned with the Gross Margin planKey achievements: In 6 years I succeed to increase the Sales from 338.936 Euro (in 2015) to 1.396.045 (in 2021) and to stabilize the business leading it to profit (138.517 Euro in 2021) Show less

  • Commercial Director

    Sept 2016 - Jan 2023

  • Development Manager

    Mar 2016 - Sept 2016
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  DHL Express Romania

  Feb 2023 - Jul 2025

  Sales Development Manager

  DHL is the world’s leading logistic company.Responsibilities:• Execute business development strategy and plans to generate new and additional business, maximize profit and grow market share; implement projects and deploy solutions in line with business strategy and sales objectives• Harmonize the sales processes and the interaction with other departments to improve work efficiency; lead development of business systems which provide sales information to the business• Support and train sales teams, implementing coaching programs in line with business strategy and sales objectives• Lead the Analysts team in the preparation and analysis of sales reports and statistics; prepare budgeting, planning & forecasting, customer segmentation and sales team compensation plan• Manage the Lead Management Department to support Lead Qualifiers in identifying new Leads and allocate them to the appropriate sales channelKey achievements:• Increased specific Lead Qualifier KPI’s (number of Prospects allocated to Sales Channels by 43% in 2024 and by 38% in 2025 compared to the same period last year; Allocation Rate increased to 40% from 7% in 2023) • With the support of the new Sales Analyst I recruited, we launched two Power BI platforms for the sales and management teams at DHL Romania• I was certified as a Sales Process and Tools Administrator for the customized CRM designed for DHL• I was certified as Master Bronze in Continuous Improvement Tools: Gemba Walk, 5S, Fishbone• I was certified as a Coaching for Success Facilitator and facilitated two sessions at European Learning Center in Brussels for managers from all over Europe• I volunteered for Go Teach Programs since September 2024 for SOS Satele Copiilor and the young lady I supported with English lessons passed the language proficiency test at the B1 level Show less

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  Glamour Dermo Beauty SRL

  Oct 2025 - now

  Country Manager

  A start-up distribution company in Romania specializing in luxury and selective cosmetic brands.