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Serena Chi

Serena Chi

English Teacher

Followers of Serena Chi496 followers
location of Serena ChiLondon, England, United Kingdom

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  • Timeline

  • About me

    Sample Purchasing Assistant at Mulberry

  • Education

    • MD Acavision

      2021 - 2021
      Fashion Buying and Merchandising Course

      Module: Fashion Merchandising, Buying, Sourcing, Marketing, Product Development, E-commerce, Retail, Microsoft Excel for Fashion MerchandisingAward• 1st prize in the Fashion Sector, Product Innovation Contest

    • 강원대학교

      -
      Bachelor of Arts - BA English Education High Distinction (92.4%) with Early Graduation

      Activities and Societies: Student President of English Education Major, Student Ambassador of Kangwon National University, Association of Student Ambassador - Korea (ASA-K), Student Council Member, Volunteer work at World Vision Centre Awards• 1st prize, National Public Speaking Competition• 1st prize in English Presentation Sector, English Presentation & Pop-song Contest• 1st prize in Pop-song Sector, English Presentation & Pop-song Contest• Most Valuable Player (MVP), English Skit 'As You Like It' by William Shakespeare• Academic Excellence Scholarships

    • University of Westminster

      2022 - 2023
      Master of Arts - MA Fashion Business Management Merit

      Module: Retail Buying and Merchandising, Supply Chain Management, Fashion Business Plan and Entrepreneurship, Fashion Marketing, Promotion and Brand Management, Strategic Fashion Business Management, Creative Teams and Innovation(Trends)Dissertation: Consumer Psychology and Behaviour in Hyper-Physical Luxury Retail EngagementAchievements• Top 3 group ranking, Brand Marketing Live Project with British vegan sneaker brand LØCI• Top 3 group ranking, Brand Portfolio Project… Show more Module: Retail Buying and Merchandising, Supply Chain Management, Fashion Business Plan and Entrepreneurship, Fashion Marketing, Promotion and Brand Management, Strategic Fashion Business Management, Creative Teams and Innovation(Trends)Dissertation: Consumer Psychology and Behaviour in Hyper-Physical Luxury Retail EngagementAchievements• Top 3 group ranking, Brand Marketing Live Project with British vegan sneaker brand LØCI• Top 3 group ranking, Brand Portfolio Project with British menswear brand Sirplus Show less

  • Experience

    • Songhyun High School

      Mar 2018 - Feb 2021
      English Teacher

      Designed and evaluated the school curriculum, aligning with national educational standards.Taught Year 13 English, Student Discipline Committee Member, Pre-Medical Club advisor, Homeroom teacher

    • SMA Shoes

      May 2021 - Jun 2021
      Merchandising Intern - Women’s Shoes

      • Managed intake processes, forecasted demand, and pinpointed areas for additional procurement.• Collaborated closely with senior merchandisers to maximise sales, profitability, and maintain optimal stock availability throughout the season.• Conducted in-depth research on sneaker trends and competitor analysis.• Liaised with suppliers to ensure timely stock replenishment.

    • BUYING SQUARE, INC

      Jul 2021 - Aug 2022
      Global Sourcing Manager - RTW, Leather Goods, Watches & Jewellery

      Specialised in the procurement of luxury brands and managing pre-order OTB.• Proactively sourced and onboarded new, reputable suppliers with diverse brand accounts to expand supplier network and brand portfolio.• Regularly conducted in-depth analysis of sales and profit margins in order to compile weekly, monthly KPI reports related to cost savings and supplier performance, which informed decision-making and strategy.• Managed PO's, Order Confirmation, Proforma Invoice, and addressed order discrepancies with strong attention to detail.• Closely monitored and chased delivery, and payment processes, ensuring timely fulfilment of orders. Show less

    • Reiss

      Oct 2023 - Dec 2023

      • Senior Sales Associate

        Nov 2023 - Dec 2023

      • Sales Associate

        Oct 2023 - Oct 2023

    • Mountain Warehouse

      Feb 2024 - Jul 2024
      Buying Admin Assistant - Outerwear & Beachwear

    • Mulberry England

      Jul 2024 - now
      Sample Purchasing Assistant

  • Licenses & Certifications

    • Certificate of Completion - Fashion Merchandising Curriculum

      MD Acavision
      Jun 2021

    • Certificate of Completion - Brand Portfolio Project

      SIRPLUS
      Apr 2023

    • Certificate of Completion - Marketing Live Project Campaign with LØCI

      LØCI
      Mar 2023

    • BOF Build a Direct-To-Consumer Brand

      The Business of Fashion
      Sept 2023

    • National Teacher's Certificate of Secondary English Education

      Ministry of Education, Korea
      Aug 2016

    • INSIDE LVMH Certificate

      LVMH
      Jun 2023