
Ashma Rijal
Head Of Administration

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About me
Digital Marketing Specialist
Education

Lambton College in Toronto
2022 - 2024Postgraduate Degree Marketing Management - Digital Media
Thames International College Kathmandu
2015 - 2020Bachelor of Business Administration - BBA Business Administration and Management, General 8th semester
Experience

Chhokhani Enterprises
May 2019 - Jan 2021Head Of Administration
Digital Advantage
Jun 2019 - Jul 2022Digital Marketing Analyst & Business Relations ExecutiveAchieved a 25% increase in engagement rates and a 15% growth in followers within the first two months of taking over social media accounts for clients.Launched and optimized online campaigns, resulting in a 45% increase in website traffic within three months and an 85% increase in leads generated within two months.Developed and executed effective BTL ( Below-the-line), ATL(Above-the-line), and Digital Marketing Advertisements, achieving a 25% increase in brand awareness and a 30% increase in sales. Built and maintained strong relationships with clients, resulting in 90% client retention and expansion of services offered.Collaborated effectively with cross-functional teams to deliver high-quality work, resulting in recognition from management and an Excellence Award for Outstanding Effort and Excellence Award for Outstanding Performance. Show less

Tim Hortons
Oct 2022 - nowTeam LeadMentored and trained four new team members, demonstrating team leadership and collaboration. Implemented direct marketing strategies to engage customers and drive sales during promotional activities such as Tim’s Cam Day.Developed direct sales skills, made quick decisions during busy periods, resolved customer issues, and utilized practical marketing tools (e.g., banners and fillers)

Gill Financial Inc.
Jan 2024 - nowKey Initiatives: Implemented Google Analytics for deeper data insights, launched TikTok to target new audiences, and recommended improvements to Google reviews, enhancing the company’s online reputation.Loan Processing: Gained practical experience in loan processing, applying this knowledge to optimize our marketing efforts.SMART Objective Setting: Developed clear, actionable goals that led to a 15% increase in lead conversion rates.Lead Generation: Executed strategies that resulted in a 25% increase in qualified leads, contributing to the growth of our client base.Social Media & Email Campaigns: Managed TikTok, Instagram, and Facebook accounts, increasing engagement by 35%. Automated email marketing with Mailchimp, boosting open rates by 20%. Show less
Digital Marketing Specialist
Dec 2024 - nowDigital Marekting Specialist
Apr 2024 - Nov 2024Marketing Assistant
Jan 2024 - Apr 2024
Licenses & Certifications
- View certificate

Google Ads Display Certification
GoogleNov 2022 - View certificate

Introduction to Spreadsheets and Models
CourseraDec 2020 - View certificate

Business Metrics for Data-Driven Companies
CourseraJul 2020 - View certificate

Fundamentals of Quantitative Modeling
CourseraJul 2020 - View certificate

Marketing Tools: Digital Marketing Tools and Services
LinkedInOct 2022 - View certificate

Advanced Google Analytics
GoogleSept 2022 - View certificate

Google Analytics for Beginners
GoogleSept 2022 - View certificate

Content Marketing
HubSpot AcademyOct 2022 - View certificate

Getting Started with Google Analytics 360
GoogleOct 2022
Honors & Awards
- Awarded to Ashma RijalCertificate of Outstanding Performance - Aug 2021
- Awarded to Ashma RijalCertificate of Execellence Digital Advantage Aug 2020
- Awarded to Ashma RijalDirector's Merit List (DMA) Thames Int'l College Aug 2016
Volunteer Experience
Vice President
Issued by Rotaract Club of New Road City on Jul 2020
Associated with Ashma RijalEditor In Chief
Issued by Rotaract Club of New Road City on Jul 2019
Associated with Ashma RijalSecretary
Issued by Rotaract on Jul 2018
Associated with Ashma Rijal
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