Karen Brewer

Experience

• 

  Discover Financial Services

  Jan 1988 - Jan 1992

  Senior Marketing Specialist

  Managed fee enhancement products (credit insurance, travel insurance, AD&D insurance and cash access), vendor relationships, marketing programs and training operations representatives in three facilities.• Coordinated targeted marketing campaigns that increased enrollments in a 27 million cardholder base.• Developed and implemented acquisition, activation and retention campaigns utilizing statement marketing, direct mail, inbound and outbound telemarketing (50-70 campaigns annually).• Established and cultivated relationships with graphic designers and print vendors. Planned projects from conception through execution (including budgets, negotiations, invoices and results tracking).• Developed newsletter and brochures for client and operations representatives. Show less

• 

  Associates Commerce Solutions

  Jan 1992 - Jan 2002

  Represented company as full-time subject matter expert for all insurance products for all clients. • Top five revenue producer - Generated $17 million net premiums annually from insurance products.• Managed vendor relationship with American Bankers Insurance Group (aka Assurant Solutions).• Obtained insurance licenses (Life & Health and Property & Casualty) on behalf of the company.• Coordinated graphic design and execution for marketing and promotional campaigns.• Developed and implemented insurance product training programs conducted in operations centers and for participants client regional and national meetings.• Established and monitored incentive programs by client. Show less Coordinated marketing programs - acquisition, activation, and retention. • Accepted position with the company to serve as liaison and subject matter expert for all insurance products for all clients. Managed overall marketing strategy and campaigns for a select group of clients.• Coordinated marketing programs and promotions to acquire new accounts, increase sales and account receivables while minimizing risks and losses.• Established and maintained product, client and vendor relationships while increasing revenues. Show less

  • Cross Sell Product Manager

    Jan 1997 - Jan 2002

  • Client Marketing Manager

    Jan 1992 - Jan 1997
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  Citi

  Jan 2002 - Jan 2016

  Developed and provided strategic direction for marketing campaigns that engaged and reactivated existing cardholders for consumer and commercial clients. Managed large and diverse global project teams for key corporate business initiatives. Data and Analysis for Key Performance Metrics.• Executed major projects that achieved key business plan objectives and consistently met and exceeded performance goals, often under very demanding deadlines.• Managed multiple projects of cross-functional project teams (with 8 to 30 associates per project).• Established and executed business plans and specifications including budgets (from $100,000 to $2 million per project) while managing changing priorities and tight deadlines.• Utilized database segmentation for targeted marketing, directed graphic design and production vendors while meeting branding, legal, and compliance requirements. Performed quality checks, approvals, audits, results tracking, analysis and uploaded documents to SharePoint sites. Show less Managed credit card portfolios, client relationships, while leading marketing and operations teams to meet and exceed goals, developed marketing strategies to grow the portfolios and increase engagement with clients.• Coordinated Citi representation at Tractor Supply Company store manager conference for eight years, interacted with 800+ store managers annually to share strategic goals for credit card sales growth.• Organized booth displays, marketing materials, giveaways, store reporting, training and team participation for each conference. Provided store, district and regional performance analysis reporting.• Identified and implemented strategic initiatives to drive profitable sales growth. Increased credit card portfolio revenues from $74 million to $240 million. Achieved exemplary success rate in client contract retention and renewals. Show less

  • Vice President, Marketing

    Jan 2012 - Jan 2016

  • Vice President, Client Management

    Jan 2002 - Jan 2012
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  Dovenmuehle Mortgage, Inc.

  Jun 2021 - now

  Project Manager