Gaia Pellegrini

Gaia Pellegrini

Marketing Communications Officer

Followers of Gaia Pellegrini2000 followers
location of Gaia PellegriniBarcelona, Catalonia, Spain

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  • Timeline

  • About me

    Communication Manager at L35 Architects

  • Education

    • Escuela de Periodismo UAM - EL PAIS

      2024 - 2024
      Course Crisis Communication

      Course focused on the strategic management of communication during critical situations, learning to control timing and messaging to protect the reputation and economic viability of an organization.Skills acquired:> Distinguish between an eventuality and a crisis.> Effectively communicate with media and stakeholders.> Preserve and strengthen corporate and organizational reputation.> Manage crisis situations on social media and detect fake news.> Design… Show more Course focused on the strategic management of communication during critical situations, learning to control timing and messaging to protect the reputation and economic viability of an organization.Skills acquired:> Distinguish between an eventuality and a crisis.> Effectively communicate with media and stakeholders.> Preserve and strengthen corporate and organizational reputation.> Manage crisis situations on social media and detect fake news.> Design communication plans to address crises with confidence.The course included practical sessions with simulations of interviews, press conferences, and social media management, enhancing leadership skills and communication strategies. Show less

    • UPC School (Universitat Politècnica de Catalunya)

      2020 - 2020
      Specialization Course Team Leadership

      > Leadership 2.0: leadership styles, coaching, social skills and competencies;> Leadership management and decision making;> Internal communication;> Emotional self-control and team motivation;> Objectives: personal and team;> Self-motivation as a tool to motivate;> Positive and objective attitude and self-esteem;> Conflict resolution and definition of objectives;> Rejection of the fear of failure;> Search for effective… Show more > Leadership 2.0: leadership styles, coaching, social skills and competencies;> Leadership management and decision making;> Internal communication;> Emotional self-control and team motivation;> Objectives: personal and team;> Self-motivation as a tool to motivate;> Positive and objective attitude and self-esteem;> Conflict resolution and definition of objectives;> Rejection of the fear of failure;> Search for effective support;> Business leadership: charisma, communication and creativity;> Conflict resolution: prevention, analysis, negotiation and mediation. Show less

    • Ecole nationale supérieure d'Architecture de Strasbourg

      2014 - 2014
      Erasmus mobility programme Architecture

      Winner of the Erasmus programme at ENSAS University of Strasbourg - faculty of architecture, for a semester.

    • Università Iuav di Venezia

      2010 - 2013
      Bachelor of Architecture (B.Arch.) Corso di Laurea in Scienze dell'Architettura

      Activities and Societies: Vice-presidente del Senato degli Studenti, Rappresentante del Senato degli Studenti nel dipartimento di architettura, costruzione e conservazione

    • BSM - Universitat Pompeu Fabra

      2020 - 2021
      Master Business Communication 9,2

      > Development of communication strategies for all kinds of organizations and embodiment of them in operational plans. > Creation of communication plan that includes external and internal communication, social networks, brand management, content strategy, event organization, crisis prevention, the corporate purpose and the company's social commitment, among many other aspects. > Depth knowledge of the different areas of communication management: internal, digital, media, crisis… Show more > Development of communication strategies for all kinds of organizations and embodiment of them in operational plans. > Creation of communication plan that includes external and internal communication, social networks, brand management, content strategy, event organization, crisis prevention, the corporate purpose and the company's social commitment, among many other aspects. > Depth knowledge of the different areas of communication management: internal, digital, media, crisis management, public relations, branding and social and ethical responsibility.> Leadership skills in order to construct stories for interpersonal, professional or media communication and performance of public presentations that have an impact. Show less

    • Università IUAV di Venezia

      2013 - 2015
      Master of Architecture (M.Arch.) Architettura e Culture del Progetto 110/110 magna cum laude

      Activities and Societies: Vice-presidente del Senato degli Studenti, Rappresentante del Senato degli Studenti nel dipartimento di architettura, costruzione e conservazione, Società letteraria di Verona, Associazione culturale "Carsmit"

  • Experience

    • Scipedia

      Jun 2015 - Dec 2017
      Marketing Communications Officer

      TASKS:> Branding (Logo, website, corporate images)> Developing marketing materials (brochures, posters, video);> Design of the website and UX;> Design of the newsletter;

    • OAB - Office of Architecture in Barcelona

      Sept 2015 - Dec 2015
      Internship

      PROJECTS:> Competition "Nou Camp Nou" - Barcelona, Spain> Exhibition "Urban Plunge" - Barcelona, Spain> Hotel Marriott - Barcelona, SpainSKILLS:> AutoCAD drawings with different levels of detail based on the printing scale> Preparation of presentation boards with project modifications and diagrams using AutoCAD, Adobe Photoshop and Adobe Illustrator> Project presentations created in Microsoft PowerPoint and InDesign for conferences, exhibitions and competitions > 3D modelling using Rhinoceros for the competition of the "Nou Camp Nou" Show less

    • Shenzhen Grandland Properties Co., Ltd.

      Apr 2016 - Oct 2016
      Architect

      TASKS:> Act as a spokesperson for the brand;> Performing public presentations;> Work closely with architects, designers, and clients to collect information;> Developing the concept and design;PROJECTS:> Interior design of Office towers and Shopping Mall - Shenzhen, China / client: VANKE> Interior design of mixed-use building - Wuxi, China / client: BAONENG> First phase competition for a mixed-use buinding - Shenzhen, China / client: ZHONG GUAN Show less

    • L35 Architects

      Oct 2016 - Jun 2021
      Architect

      TASKS:> Developing, writing, and editing communications and marketing materials (blog posts, social media content, press releases, speeches);> Promote communications and marketing materials through social media;> Design brochures, posters and info graphics;> Work closely with marketing and product managers, designers, and website managers to collect information;> Maintain digital media archives (photos, videos);> Ensure that all marketing and communications material align with the brand’s standards;EXHIBITIONS:> L35 Exhibition "The feelings of water" at Pisa Architecture Biennale / 2019> L35 Exhibition "Time Space Experience" at Venice Architecture Biennale / 2018> Design of L35 corporate booth at the Retail&Real Estate Exhibition SIEC / 2018 / 2019> Design of L35 corporate booth at the Spanish Shopping Centres and Retail Parks Congress / 2018PROJECTS:> EuropaCity Masteplan - Paris, France / client: EuropaCity> Rade de Toulon Masteplan - Toulon, France / client: City of Toulon> Refurbishment project of Roma Termini Railway Station - Rome, Italy / client: Grandi Stazioni> Schematic Design and Design Development of JJA Headquarters - Paris, France / client: JJA> Requalification Project of Palasport di Genova - Genova, Italy / client: Cds Holding> Design Development of ICAM Campus - Paris, France / client: Fulton Group, Pitch Promotion Show less

    • EASA Switzerland

      Aug 2017 - Aug 2017
      Professor

      During the European Assembly of Architecture Students "EASA" in Villars-sur-Ollon, Switzerland, I was the professor and coordinator of "The Traveller Fashion Show" workshop. In collaboration with students from different parts of the world, we designed and made 12 unique outfits, and built an impressive 100-step runway overlooking Lake Bretaye, in the protected environment of the mountains of the canton of Vaud.The workshop culminated in an exciting fashion show that combined the architectural and fashion project in a great event, with international DJs and local musicians playing alpine horns during the show. Show less

    • GCA Architects

      Jun 2021 - Sept 2023
      Communication Director, Architect

      > Managing the incoming and outgoing communication flow between headquarters and architectural teams, in order to allow a continuous exchange and know-how sharing.> Collecting inputs for planning of marketing and communication activities.> Leading the internal communication through the Intranet and internal newsletters, in order to disseminate activities and projects, corporate communications and encouraging project leaders to share good practices.> Production, curation and coordination of the content for social media and external communication.> Identifying content for the website, through knowledge of the platform, both the user interface and the back office.> Analysing the website performance and social media with Google Analytics producing monthly reports.> Working in close collaboration with the IT department to further develop Intranet, website and corporate materials (digital business card, digital interactive portfolio, ...).> Organising corporate events, ensuring employees’ and collaborators’ engagement.> Leading the external communication, managing the projects’ and corporate information and choosing the appropriate channels (press, architectural magazines and platforms, ...);> Identifying opportunities (conferences, publications, events, ...) to improve the reputation and positioning of GCA Architects. Show less

    • L35 Architects

      Sept 2023 - now
      Communication Director, Architect
  • Licenses & Certifications

    • SEO: Ecommerce Strategies

      LinkedIn
      Dec 2022
      View certificate certificate
    • Digital Marketing and E-commerce

      Google Digital Garage
      Dec 2022
    • SEO: Keyword Strategy

      LinkedIn
      Dec 2022
      View certificate certificate
  • Honors & Awards

    • Awarded to Gaia Pellegrini
      Published The Top Architecture Résumé/CV Designs | Archdaily Aug 2016 http://www.archdaily.com/793375/the-top-architecture-resume-cv-designs
    • Awarded to Gaia Pellegrini
      Honorable Mention International design competition "Futuro Monumental"​ | Archallenge May 2015
    • Awarded to Gaia Pellegrini
      Recognition of Venetian Erasmus experience Universitá IUAV di Venezia
    • Awarded to Gaia Pellegrini
      Recognition of mobility experience Universitá IUAV di Venezia
    • Awarded to Gaia Pellegrini
      Recognition of supplementary didactic activities Universitá IUAV di Venezia
  • Volunteer Experience

    • Tour Guide

      Issued by 48h Open House Barcelona on Oct 2017
      48h Open House BarcelonaAssociated with Gaia Pellegrini
    • Tour Guide

      Issued by 48h Open House Barcelona on Oct 2018
      48h Open House BarcelonaAssociated with Gaia Pellegrini