Agnes Goh

Experience

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  1-Group

  Apr 2017 - Sept 2017

  Pastry Trainee

  Pastry Trainee •Assisted Pastry Team in Dessert Art Experience, Buffet/Events & Live Stations. •R&D for lunch menu dessert.•Basic Chocolate Tempering.

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  Beni restaurant

  Oct 2018 - Oct 2019

  Pastry Commis Chef

  1 Michelin Star Japanese-French RestaurantIn charge of daily pastry production, inventory and ordering for pastry section. Work closely with Executive Pastry Chef in mise en place and R&D for new dessert menu. Presented dessert(s) to guests with table-side service and detailed explanation of the dishes. Attended deluxe cold brewed Royal Blue Tea pairing as well as various wine pairing sessions.

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  Vianney Massot Restaurant

  Feb 2020 - May 2020

  Demi Chef De Partie - Pastry

  1 Michelin Star French RestaurantWork closely with Executive Pastry Chef in daily Pastry mise en place, plating of desserts for lunch & dinner service(s) Pre-desserts, Main Desserts, Mignardises and Dessert Trolley Preparation.

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  Scoby Brews

  Jun 2020 - Dec 2023

  Founder

  This small business idea was born during the pandemic period when my first scoby starter was gifted to me by my previous pastry chef. Having worked in the restaurant industry, mainly in pastries, I developed a keen interest in this fermented tea with live microorganisms. The feedback I received on the exceptional taste profile of my brews motivated me to embark on a journey of sharing the wonders of gut health with others!Check out the kombucha flavours at scobybrews.cococart.co!Instagram: @scobybrews Show less

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  Whiskdom

  Nov 2020 - Sept 2022

  Marketing Executive/ Customer Service

  E-Commerce Bakery > Physical Storefront(s) ( Member of the Opening Team )*Reporting to Director. *Social Media Content Creation(Instagram/Facebook Stories, Posts and Reels. Instagram followers grew from 13K to 19K (+ 38.4%) from Nov 2020 to Nov 2021. Positive Reels Content Engagement with an average of 10K views and an average +15% brand engagement during the month of reels content posting. )*Running Facebook/Instagram Ad Campaigns, and conducting A/B testings. (Lower than industry rate CTR by an average of 10%)*Photography and Photo Editing (Using Adobe Photoshop) *Implemented influencer marketing strategy, and assist to build a network of industry relevant KOLs. *Co-assisted the UI/UX design of new website revamp. (AOV increased by 36% compared to 6 months prior sales data)*Attended Customer Inquiries in-person and on online channels ( Emails, Social Media, Phone) *Set-up ShopeeMall store (Work alongside Shopee's Business Development Manager to land brand presence in ShopeeMall, and launch of marketing campaigns which successfully acquired the brand > 300 followers, and a min. 150% increase in sales during peak Campaign periods. )*Marketing planning and implementation for a total of three new physical stores. (Working with multiple parties such as digital publications, third party merchants and digital campaigns to convert digital presence into traffic in-stores) Show less

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  Meko Studios

  Sept 2022 - now

  Social Media Strategist

  Creative direction and digital marketing. Helping clients with graphic design, food photography and social media content marketing solutions.Visit mekostudios.com to learn more.

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  CAPITOL OPTICAL

  Oct 2022 - Feb 2024

  Digital Marketing Executive / Graphic Designer

  A heritage local eyecare brand with 17 outlets islandwide in Singapore.(Healthcare, Retail, Customer Service)*Plan creative strategies and creative content adhering to brand guidelines on social channels - Instagram, Facebook & Tik Tok (End-to-end marketing)*Craft creatives for Partnerships and Collaborations, as well as Digital & Physical Marketing Assets. (Adobe Illustrator, Photoshop and Canva) *Team player of an in-house marketing setting, assisting in strategic marketing planning for the business. *Ensuring that marketing plans adhere to timelines. *Conducting market and competitor analysis to improve brand's positioning.* Monthly social media reports and metrics. * CRM management, EDMs and customer relationship.* Strategic Partnerships/ Influencer Marketing *Project Management Of 55th Anniversary Event With 400 Pax Turn Up Rate*Directed The User Interface Of New Webpage Design Show less

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  ERA Singapore

  May 2024 - now

  Real Estate Agent