Isabel Filippini Apalategui

Experience

• 

  Airbus Group Inc.

  Mar 1985 - Mar 1986

  Intern in Administration Department
• 

  IBM

  Mar 1986 - Jan 2000

  Creating a multi organization and multi country Contact Center with 500+ people, 8 different LoB. Driving culture change, high levels of productivity improvement, deploying new technology & tools, changing processes and ways of working . Several Sales Manager positions for services, education, infrastructure services, for Spain and Portugal. Creating and acquiring services companies to establish the footprint for the IBM services busines: INSA, ROSSA, Lab2000,.. Diverse sales leader roles to delivering revenue objectives, client satisfaction and managing sales team to deliver results. Specialized in VM, SQL, CSP

  • Project Manager IBM Contact Center

    Jan 1999 - Jan 2000

  • Sales Manager

    May 1993 - Dec 1998

  • Consultant Business Development

    Jan 1991 - Apr 1993

  • Sales Account Manager Spanish Railways RENFE

    Jan 1988 - Dec 1990

  • System Engineer

    Mar 1986 - Dec 1990
• 

  IBM

  Jan 2001 - now

  Leading Strategic Initiatives and Sales Programs. Using agile methodology where it is applicable. Sales Force Transformation transforming mindset and culture. Business development and Sales of Systems solutions through all channels, mainly digital and phone. Working closely with Digital Marketing team and product offering leaders to develop and drive the plays to achieve business objectives. Awarded with Hundred Percent Club. Leading new client acquisition sales business for AP. Developing and driving sales plays and programs for Enterprise sales organization, focusing on industry solutions, big data and analytics, cognitive and consulting services. Responsible of leading new programs for the sales team to create new business with special focus on the new CAMSS areas. Target geography is Europe Union countries, Israel, Russia and other Europe eastern countries. Operationalize sales plays. Build programmatic approached to drive sales execution. Working with a team of over 60 Sales Managers . Responsible of Midmarket business revenue and client satisfaction with over 300 sales professionals. Leading digital business, deploying new technologies , tools and processes driving digital transformation within IBM and for our clients. Leading the Iberia Contact Center with over 400 professionals. Direct responsibility on sales business with 120 Contact Center sellers and providing digital infrastructure, digital tools and process consulting to the rest of the Organisations, from strategic outsourcing help desk, HW and SW technical support, customer fulfilment, debt collection and management etc

  • Business Development Executive, Enterprise Europe

    Jul 2018 - now

  • Manager of AP Digital Systems Sales & Business Development

    Jun 2017 - Jul 2018

  • AP Enterprise Business Dev. & New Clients Acquisition

    Mar 2015 - May 2017

  • Director Europe Enterprise Business Development & Sales Execution

    Jan 2013 - Feb 2015

  • Director SE Europe Enterprise Growth Initiatives & Sales Execution

    Jan 2009 - Dec 2012

  • Director SE Europe Markets & Web Sales ibm.com

    Jul 2005 - Dec 2009

  • Manager of Iberia Contact Center & ibm.com Sales

    Jan 2001 - Jul 2005