Eran Galabadage

Experience

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  Dialog Axiata PLC

  Nov 2017 - Mar 2024

  I have spearheaded adoption campaigns across major digital platforms, with a particular focus on the prominent Sri Lankan telecommunication application, MyDialog App. During my tenure, our efforts were acknowledged with prestigious accolades, including the Gold Award for Marketing Campaign of the Year at the ACEF Asian Leaders Awards for Branding, Marketing, and CSR in 2021. Additionally, we received the honor of Best Payment Initiative of the Year at the Asia Communication Awards in the same year. Notably, our achievements extended to positioning the MyDialog App as the highest revenue-generating telecommunication application in Sri Lanka, boasting a subscriber base exceeding 7 million. Show less As a Trade Marketing and Emerging Business professional, I spearheaded Sri Lanka's largest Retailer Loyalty Program, Swarna Shakthi, connecting a 120k strong retailer base. I was responsible for its development, execution, and monitoring of its performance, driving 360 communication to support awareness and digitalization, rewarding retailers, and ensuring its success.With my expertise in channel marketing, I developed best-in-class retailer communication strategies and planning to achieve #1 as the most noticeable brand in the retailer space. I created in-store and out-of-store TM strategies based on shopper insights in line with market dynamics and business objectives, delivering #1 REI, Noticeable/Visible brand in the marketplace.In addition, I prepared annual Trade Marketing Plans and Budgeting, and worked with 53 distributors across the country, ensuring strong business partner involvement. My expertise in governance, stakeholder management, tracking, and reporting complemented my role in monitoring brand positioning to drive Dialog's leadership position in every district across the country. Show less During my internship period at Dialog Axiata PLC, I had an exceptional experience that perfectly complemented my academic education at the University of Sri Jayawardhenepura. The internship provided me with a fantastic opportunity to work in the field of sports marketing with world-recognized events, which gave me a firsthand understanding of how marketing is carried out in the sports industry. Additionally, I was also exposed to the business promotion category, which helped me to develop a deeper understanding of how businesses promote their products and services.Throughout the internship, I was given a diverse range of tasks that allowed me to apply the theories and concepts I learned at university to real-world situations. My mentors and colleagues were always ready to offer their guidance and support, which helped me to gain a deeper understanding of the industry and develop my skills and knowledge further.Overall, my internship at Dialog Axiata PLC was a fantastic experience that provided me with invaluable exposure to the world of sports marketing and business promotion. It was an incredible opportunity to learn from experienced professionals in the field and apply my academic knowledge to practical situations. I am grateful for the experience and believe that it has equipped me with the necessary skills and knowledge to succeed in my future career endeavors. Show less

  • Senior Executive - Digital Channel Adoption

    Aug 2021 - Mar 2024

  • Co-ordinator - Emerging Business & Trade Marketing

    Nov 2018 - Aug 2021

  • Brand Management Intern

    Nov 2017 - Oct 2018
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  Domino's

  Mar 2024 - now

  Deputy Manager - Digital Marketing