Isabela Nahas

Experience

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  Prefeitura de São Paulo

  Mar 2008 - Oct 2014

  • Established and maintained relationships with journalists, media outlets, reporters, editors, influencers, and decision-makers, proficient in crisis management during high-profile events and overseeing the mayor's image.• Managed communications during high-profile events, including hosting Prince Harry and enhancing the mayor's image and media presence.• Developed and implemented internal and external communication strategies, producing newsletters, annual reports, and press releases to disseminate City Hall's initiatives and accomplishments effectively.• Coordinated social media communication efforts and campaigns, ensuring consistent and engaging messaging across platforms. Show less • Secured funding and forged partnerships with nonprofit organizations, maximizing resources and extending the reach of cultural initiatives.• Planned, developed, and executed diverse cultural projects to enrich the educational experience for students, educators, and alums.• Organized networking events for educational leaders, teachers, and alums, fostering community-building and skill-development opportunities.• Implemented communication strategies to promote cultural projects and engage target audiences effectively.• Evaluated the impact of social projects, ensuring effectiveness and implementing data-driven adjustments for continual improvement. Show less

  • Advisor of Public Relations, Communications and Protocol

    May 2013 - Oct 2014

  • Cultural Coordinator

    Mar 2008 - May 2013
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  Edelman

  Oct 2014 - Dec 2017

  Corporate Communications and Public Affairs Manager

  • Managed Edelman's highest-profile global account, General Electric (GE), overseeing a team of 14 professionals and executing communication strategies across Argentina, Mexico, Colombia, and Brazil.• Led the USD 1 million Olympic Games campaign for GE 2016, positioning the company as innovative through global events and partnerships. This campaign resulted in three awards, increased business leads, and a doubled social media following.• Established GE's Brazilian CEO as a top-10 LinkedIn influencer in Brazil, amassing nearly 200,000 followers, enhancing brand visibility and thought leadership.• Oversaw crisis communications at GE, overseeing crisis mapping in energy infrastructure and addressing turbine issues in aviation.• Mapped and developed tailored communication strategies for each stakeholder group, generating two business deals exceeding USD 100 million each in collaboration with the corporate CEO.• Implemented comprehensive branding initiatives to elevate company reputation and position GE as a top leader, including extensive client relationship projects and leveraging social media platforms.• Directed communication strategies during GE's 2014 restructuring, aligning with business goals across 8 divisions and collaborating with the Public Affairs Director to engage stakeholders and government. Show less

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  Briyah Institute

  Jan 2019 - Oct 2022

  Director of Communications and Institutional Relations

  • Led ESG campaign focusing on the circular economy, enhancing processes, and encouraging adoption through educational content and carbon offset improvement initiatives.• Boosted company reputation and engagement with a diverse strategy, achieving a +500% social media growth, YouTube webinars, sponsor alliances, brand management, and influencer partnerships.• Tripled social media followers and achieved a 284% increase in organic engagement by revamping LinkedIn, Instagram, YouTube, and Facebook profiles, aligning with the company's branding standards and values.• Implemented process enhancements, bolstering efficiency and customer loyalty, expanding Briyah's leadership program to over 200 participants, and promoting organizational initiatives. Show less

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  Baldwin Richardson Foods

  Oct 2022 - Oct 2023

  Senior Communications Manager

  • Established and led the communications department, crafting internal and external communication strategies, including content creation, emails, newsletters, and presentations, fostering a strong company culture.• Directed the MarCom team, collaborating with marketing leaders to enhance brand guidelines, voice tone, and reputation, optimizing BRF's brand positioning and external presence.• Enhanced the company’s LinkedIn profile, achieving a 50% increase in engagement rates and acquiring over 75% new followers within one year, expanding the company's digital footprint and online influence.• Secured high-quality media coverage by leveraging content-driven storytelling and media relationships, positioning the company as an industry leader and driving key conversations with customers and stakeholders.• Orchestrated various internal and external activities, including town halls, webchats, videos, leadership summits, campaigns, crisis plans, and employee engagement strategies, ensuring effective communication channels. Show less

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  AbbVie

  Apr 2024 - Aug 2024

  Global Commercial BTS | Sr. Communications Leader

  • Led the internal communication strategy for AbbVie's global business technology solutions team, Commercial BTS, working across multiple time zones and interacting daily with leaders from various countries.• Responsible for developing impactful messaging and communication strategies, creating a segmented audience approach, and optimizing the channel mix to effectively engage stakeholders.• Spearheaded corporate communication initiatives aligned with business goals and boosted employee engagement, including change management campaigns and community development projects. • Developed communication materials for C-level executives, supporting their participation in meetings and events. Managed relationships with third-party agencies. Show less

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  KeHE Distributors

  Aug 2024 - now

  Internal Communications Manager

  • Developed and Executed Communication Strategies that aligns with KeHE's values, ensuring consistent messaging across all levels of the organization. • Enhanced Employee Engagement through Targeted Campaigns designed and managed targeted communication campaigns for initiatives like the Goodness Report and Belonging Event, increasing awareness and fostering a sense of belonging. Focused on storytelling to highlight diverse voices within the company, promoting inclusivity and appreciation.• Collaborated with Senior Leadership to develop impactful messaging for Town Halls, Internal events, and crisis communications. Provided guidance to ensure messages resonated with employees and supported KeHE's values.• Optimized Communication Channels overseeing the development and optimization of internal platforms, including newsletters, intranet updates, and event announcements. • Crisis and Change Communications, playing a critical role in managing crisis communications, such as updates on Hurricane Milton, ensuring timely and sensitive outreach to affected employees. Supported change management efforts, including the transition to new systems and platforms.• Feedback-Driven Improvements actively sought and incorporated employee feedback to enhance communication approaches. Regularly analyzed engagement metrics to refine strategies and make data-informed adjustments that maximized effectiveness. Show less