Johan Fernstedt

Experience

• 

  SBS Discovery Media AB

  Aug 1996 - Aug 2005

  Sr. Promotion producer

  Executed and launched the best known TV-tag for a Swedish TV channel to this day - Kanal5s: Funnier TV.Come upp with campaign concepts. Make ideas of it on need platforms such as:TVc:s, Digital, print, cinema, outdoor etc...DirectingProducingWriting

• 

  TV4 Group

  Aug 2005 - Nov 2011

  Head of marketing and production. Strategy, media and consumer insight, production and communication development. Promoted to lead all the work of the promo department, continuity and all the campaigns. Head of the promo department and continuity.

  • Marketing Director

    Aug 2008 - Nov 2011

  • Head of campaigns

    Feb 2007 - Aug 2008

  • Head of promotion

    Aug 2005 - Aug 2007
• 

  Edisen

  Nov 2011 - Oct 2016

  I helped brands transform from campaign based business to an always-on strategy by converted webb traffic through engaging content and communication.I helped brand owners – independent of platform – by turning their customers into an audience and there by helping them: owning their own content, paying for less for media and earning their own audience by:1.Getting their overall communication and content in line with a content strategy.2.By a data driven analysis - develop and optimise a communication and content strategy to ensure an elevated conversion rate. Optimise traffic trough digital PR and traffic optimisition. 3. Helping consumers behaving like an audience's and take them from brand awareness to the desired CTA and retargeting trough an all digital landscape.4. Produce digital communication and content - independent from platforms - to the brand owners need and get the audience act upon desired call to action.The effect was:1. A higher conversion rate.2. More deserved audience, paying less per contact and owns their own content.3. An extended relationship with the customer4. And allowing the brand owner monitoring where the customer is located in the chain of value. Show less

  • Partner/Chief Digital Content Strategist

    Sept 2013 - Oct 2016

  • CEO of Fireplce

    Nov 2011 - Aug 2013
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  Unionen

  Oct 2016 - now

  “Growth driver”Head of marketing and sales. - Responsible for creating and manage a strategy plan to sustainable and profitable growth.- Building a KPI and agile organization to drive for highest revenue with lowest CPA possible. (Cost per acquisition).- Manages all branding, marketing, PR and content.- Runs all media buying and channel strategy as SoMe, SEM and SEO.“Chief storyteller”Head of brand.- Align all marketing, content and branding trough the marketing and sale process.- Build customers narratives and user stories to drive engagement and conversion.- Responsible for SEM, SoMe and SEO to harmonize with the effect of customer growth. “Customer champion"CX (Customer experience) strategy- Responsible for starting, develop and manage a CX program for the organization around customer centricity. Utilize data, insights and analytics to deliver personalized customer experiences and measurable business results.“Capability builder”Align marketing, sales and customer service workflows.-Develop and align a robust marketing, sales and customer capabilities through a value of chain (e.g. technology fluency, digital expertise, customer data, marketing automation, insights and data analytics) to help the organization to a digital transformation.“Innovation catalyst”Driving innovation and business development -Create customer offerings and advanced marketing with new technology, platforms, data and technics to come up with new offerings and develop sustainable and profitable new business opportunities. Show less

  • Head of brand, marketing and sales.

    Jan 2023 - now

  • Sales and Marketing Director

    May 2019 - Mar 2023

  • Chief Marketing Officer

    Oct 2016 - May 2019