Danielle Cerna

Experience

• 

  SharpShooter Imaging

  Feb 2011 - Feb 2013

  Sales Photographer
• 

  University of Nevada-Las Vegas

  Feb 2013 - Dec 2013

  Art Intern

  Office of Online Education Graphics Intern

• 

  JBWKZ Companies (JABBAWOCKEEZ)

  Aug 2013 - Nov 2014

  Designer

  I was in charge of designing marketing material, digital and printed advertisements, and paraphernalia for the Jabbawockeez. I also designed their online store, produced tech packs, and designed swag and clothing for their residency show at the Luxor hotel.

• 

  Provident Trust Group

  Nov 2014 - May 2016

  Lead Communications Designer

  I led our marketing team's efforts in solidifying the brand persona at a Provident but also found creative ways to market and brand ourselves. I was responsible for creating a bank of both printed and digital collateral, produced compelling educational animated videos, and established the social media presence when social media marketing was up and coming.

• 

  P2K Labs

  May 2016 - Feb 2020

  • Creative Director

    Jan 2017 - Feb 2020

  • Visual Designer

    May 2016 - Jan 2017
• 

  P2klabs

  Feb 2020 - Feb 2023

  Director of Design

  I was the Director of Design at a digital agency where I led the creative team in delivering brand strategies and designs. We collaborated with entrepreneurs and start-up businesses to build their corporate and visual brands. From corporate identities to web design, identity systems, and product launches, my experience included everything from business strategy to design ideation.

• 

  CleanSpark

  Feb 2020 - Feb 2023

  My primary focus as a Director of Marketing was on branding and design. As our company transitioned away from being in the microgrid and energy technology space, I was tasked with reinventing the brand which is now one of the top 5 pubicly-traded bitcoin miners in America. I planned, designed, developed, and managed the creative team of a $200 million technology company over a few years.

  • Director of Marketing & Design

    Apr 2022 - Feb 2023

  • Director of Design

    Feb 2020 - Apr 2022
• 

  Studio Cernaz

  Feb 2023 - now

  Founder & Creative Director
• 

  Uniquely Driven

  Aug 2024 - now

  Creative Director