Experience

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  Roberto cavalli press

  Nov 2004 - Feb 2005

  Pr account assistant

  Responsible for: shopping requests and press review. Further, helping the celebrity manager in product placement and events.

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  Roberto cavalli press

  Feb 2005 - Jul 2008

  International editorial coordinator

  Responsible for: Roberto Cavalli Men, Women and Accessories collections.Further, responsible for generating and distributing press releases for new releases and events to media contacts in print, television and internet; coordination of fashion shows, press conferences and press days; international coordination of shopping requests and advertorials.

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  Diesel

  Jul 2008 - Oct 2010

  Pr specialist

  Responsible for: Diesel and Diesel Black Gold accessories and licensees collections worldwide in terms of editorials, press coverage as well as corporate and communication strategy. Responsible for international coordination of 30 Diesel PR offices worldwide.Further, responsible for generating and distributing press releases for releases of new products, new license agreements and events to media contacts in print, television and internet; international coordination of all events including fashion shows in NY, Tokyo and Berlino during Bread&Butter, press conferences and press days; development of budgets for specific projects such as collection presentation during fashion week, PR educations and press days.Responsible for creating communication and international media strategy on new products 360° in the market, including events, internet launch and "ad hoc" interviews with the designer and the president Mr.Rosso. Show less

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  Michael kors

  Oct 2010 - Mar 2011

  International pr coordinator

  Responsible for: Micheal Kors and Michael by Michael Kors accessories and licensees collections in all the European markets including Russia and middle East in terms of editorials, press coverage as well as corporate and communication strategy. Further, responsible for generating and distributing press releases for releases of new products, new license agreements and events to media contacts in print, television and internet; international coordination of all events including fashion shows in NY, press conferences and press days; development of budgets for specific projects such as collection presentation during fashion week and press days.Responsible for creating communication and international media strategy on new products 360° in the market, including events, internet launch and “ad hoc” interviews with the designer. Show less

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  Ermenegildo zegna international press

  Mar 2011 - Feb 2021

  International pr & communication manager

  Responsible for: Ermenegildo Zegna, ZZegna and Zegna Sport collections including accessories and licensees collections worldwide in terms of editorials, press coverage as well as corporate and communication strategy. Responsible for international coordination of 25 Zegna PR offices worldwide.Further, responsible for generating and distributing press releases for releases of new products, new license agreements and events to media contacts in print, television and internet; international coordination of all events including fashion shows in Milan, press conferences and press days; development of budgets for specific projects such as collection presentation during fashion week, internal business week and press days.Responsible for creating communication and international media strategy on new products 360° in the market, including events, internet launch and "ad hoc" interviews with CEO Gildo Zegna, Image Director Anna Zegna, President Paolo Zegna and with the ZZegna designer Paul Surridge. Show less

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  Università cattolica del sacro cuore

  Mar 2021 - now

  Lecturer

  Lecturer of the Master Luxury Goods Management EMLUX

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  Ama pr agency

  Jun 2021 - now

  Founder