Experience

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  Special olympics pakistan

  Jul 2016 - Aug 2016

  Intern

  Preparing sponsorship proposals for USAID and fund accumulation for future projectsWorked in the team responsible for the execution of an event for the mentally challenged Assisted on generating a corporate wing to assist the challenged in being trained for specific jobs and/or job interviews

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  Byco petroleum pakistan limited

  Jun 2017 - Aug 2017

  Intern

  Worked on basic SAP implementation of payments and receipts of the companyAssisted in bank reconciliationPrepared a potential growth report and the impact of CPEC on the oil sector as a wholeAnalysis of the company’s financial reports and accountsUnderstanding the challenges faced in logistics and distribution

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  Ziauddin enterprises pvt limited

  Aug 2018 - Sept 2018

  Business analyst

  Actively involved in preparing and analysing budget presentation for the board meetingCreated feasibility reports for University and Hospital projectsAssisted on setting up Law Program at Ziauddin UniversityAssisted in receipts and payments for the finance department

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  Hibalife

  Sept 2018 - Mar 2020

  Business analyst

  Worked directly with the CEO to make the company’s first investor presentationTook lead of the finance team to improve efficiency of funds and cash flow management and revamping the operational SOPsWorked directly under Head of Marketing, Head of Sales and the CEO to introduce company product line to retailResponsible for, and successfully developed a software system for the clinic operations to be implemented in 4 citiesPlanned and executed BTL activity for the company at LuckyOne Health WeekendAssisted in preparing marketing budget for the year 2019Successfully prepared production plan for Supply Chain Department Show less

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  East river

  Sept 2019 - Nov 2020

  Working as acting manager to lead the and oversee the Finance Department operations Actively involved in designing the financial model and investor presentation for EastRiver, one of the CEO’s companiesRevamped existing SOPs for better and accurate information flow throughout all departments of the companyLead the software development team to custom build a software that would centralize approval processesWorked on establishing and maintaining a stable relationship between the finance department with the rest of the companyEnsure timely MIS reporting to the CEO in order to partake in quick and swift decision makingResponsible for supervising timely invoicing Managing the funds of the company to separately allocate and manage each departments’ outflows and inflows effectivelyLeading the team to work on timely recoveries through better client servicing and setting strict protocols Show less

  • Digital Strategist

    Mar 2020 - Nov 2020

  • Business Analyst

    Sept 2019 - Mar 2020
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  Entravision pakistan (formerly jack of digital)

  Nov 2020 - now

  Working with Pakistan’s leading digital agencies and brands to build strategic relationships on behalf of the platformDevising strategies to optimize brands’ trust and advertising spend on the platformAligning brands’ business goals and objectives with the product solutions TikTok has to offerCreating quarter to quarter upscale plans for brands and agenciesDrive adoption of new products launched in the marketUnderstanding clients business problems and providing a strategy to help achieve KPIs and growth Show less

  • Business Manager - Snapchat

    Jan 2024 - now

  • Partnerships Manager - TikTok

    Jan 2022 - Dec 2023

  • Agency Partner - TikTok

    Nov 2020 - Jan 2022