Experience

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  Tobin brothers funerals

  Jan 1992 - Jan 1997

  Business development manager
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  Freemasons hospital

  Jan 1997 - Apr 2002

  Marketing & public relations manager
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  Southern health care network

  Apr 2002 - Apr 2005

  Development director

  Developed a new fundraising strategic plan in line with the operational and clinical needs of the health service, which identified, developed and nurtured specific donor segments.Prepared funding grant and sponsorship applications to corporate, individual and family charitable trusts in support of identified health projects/programs in need of donor support, with particular emphasis on the delivery of acute health/hospitals services.Developed and managed strategic partnerships/relationships between the health service and other community/not for profit groups which provide services and assistance to health service providers, patients and family networks (i.e. Starlight Foundation, Bluey Day Foundation, Camp Quality, Butterfly Foundation, Ronald McDonald House Charities etc)Developed a new donor acquisition administrative process, including the customisation and installation of a new donor management system and the streamlining of prospect and financial data between it and other hospital software applications.Developed marketing and resource material which supported the public affairs and fundraising activities of the health service, including a monthly newsletter, internet editorial content, brochures and pamphlets, which acknowledge donor support and facilitate ongoing relationships. Show less

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  Ronald mcdonald house charities, monash house

  Jan 2004 - Jan 2005

  Board member

  Board member of the RMc House at Monash Medical Centre, as the key link between it and the community development interests of Southen Health. Major achievement was the establishment of an agreed understanding to build a RMc House family room in the paediatric area of the Hospital and secure seed funding to commence project.

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  Tlc for kids

  Jan 2004 - Jan 2005

  Board member
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  Koala foundation - koala kids

  Apr 2005 - Sept 2005

  Marketing & event manager, million dollar lunch, board member

  Consultant in the establishment of this not for profit health promotion charity. Managed its inaugural fundraising event , the Million Lunch, which is now in its 17th year and has raised over $26m for children's cancer centers at RCH and Monash Children's Hospital. Board member between 2005 and 2007.

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  Guide dogs victoria

  Dec 2005 - Mar 2009

  General manager - marketing

  Responsibilities:• Managed and provided the strategic direction and operational leadership for the achievement of Guide Dogs Victoria’s fundraising income, across a diverse range of programs and donor relationship activities, in line with agreed budget outcomes.• Ensured that all marketing communications, public education and brand awareness activities were of a high and consistent standard, to enhance and grow Guide Dogs Victoria’s reputation as one of the state’s most loved and respected charities, amongst the general public, corporate/community groups and the blind and vision impaired community.• Lead the national effort to promote the Guide Dogs Australia brand by chairing a National Marketing Group, whose objectives were to secure national sponsorships ( cash and in-kind), develop national cause related marketing programs and enhance national awareness and trust in this respected brand. • As a key member of the Senior Management team, provided input into the strategic direction of the organisation and assisted client service departments to promote their service and enhance client communications. Show less

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  Transport ticketing authority - public transport victoria

  May 2009 - Dec 2012

  Head of marketing (myki customer education & transition)

  Responsibilities* Developed and oversaw a comprehensive program of on-system communications to support customer education, awareness and adoption of the new myki smartcard ticketing system, including poster communications, transit advertising, voiceover announcements, ticket machine decals, retail point of sale etc.* Managed and oversaw the execution of customer segmentation and CRM activities, including web, electronic direct mail, call centre card fulfilment, forms lodgement processes etc* Developed and managed all customer education material including all brochure and CRM forms, direct marketing, and customer segment promotions for key customer groups (seniors, students, free travel pass holders etc) * Oversaw the execution of product incentive promotions and their application across call centre, on-line and fulfillment channels* Managed key supplier relationships such as the appointed creative agencies, print management service provider, customer service/myki mates contractor etc* Managed the relationship with key retail partner, 7-Eleven, from a marketing & channel promotion perspective, including preparations for launch of myki card sales in store, POS development and distribution and cross promotional opportunities to encourage use of this sales channel.* Oversaw the budget and execution of myki advertising progams across print, digital/online, outdoor, TV, cafe screen and radio to promote uptake of myki and signal cessation of metcard ticketing options* Developed the community relations strategy including overseeing the myki mates customer service solution, myki Discovery Centre demonstration and retail sales centre and mobile Discovery Centre public promotional activity Show less

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  Royal flying doctor service of australia - queensland section

  Jan 2013 - Jul 2019

  Responsibilities:Oversee a comprehensive fundraising and business development program that generates around $16million per annum in non-government revenue for the RFDS' Queensland operations. This program includes a multi-faceted direct mail appeal program, regular giving offerings, major gifts, trusts and foundation grants, corporate and community partners, volunteer auxiliary management and bequest promotionOversee the implementation of a diverse range of marketing and communications initiatives designed to enhance, grow and protect the reputation of the RFDS amongst its donor/supporters, government stakeholder, corporate and community partners. This program includes all donor communications, digital/web communications, media relations and PR, social media management and events.Responsible for the development and execution of a stakeholder engagement strategy, in association with executive colleagues, that targets and programs regular and productive engagement of state and federal government officials, local government, corporate sponsors, community and health service partners.Oversee the development and execution of improved internal communications, focusing on supporting awareness of change management programs, key operational performance measures, issues management, corporate updates and reward and recognition programs. Show less

  • Chief Marketing & Fundraising Officer

    Dec 2018 - Jul 2019

  • General Manager - Marketing & Fundraising

    Jan 2013 - Dec 2018
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  Vision australia

  Aug 2019 - now

  General manager - fundraising & marketing

  Vision Australia, as the nation’s leading blindness and low vision service provider, has a large and diverse philanthropy program that generates $45 million in charitable income per annum. I lead a national team of fundraising professionals in a diverse program of individual giving, regular giving, bequests, major gifts, philanthropic grants, events and corporate/community support - including the renowned Carols by Candlelight national broadcast event on Christmas Eve.With over 35,000 clients requiring our services nationally, in the midst of a complex individualised funding government policy framework (NDIS and My AgedCare), I also lead a comprehensive B2C and B2B marketing and communications program, which focuses on building awareness of Vision Australia’s services, promoting access, share of wallet and advocacy.Using a diverse range of digital assets including marketing automation, paid & organic social and search, SEO/web assets, under my leadership my teams at Vision Australia develop engagement initiatives across the entire marketing funnel to fulfil the objectives of this highly diverse NFP. Show less