Pulkit Saboo

Bengaluru, Karnataka, India

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Timeline
Skills
Brand building
Brand management
Customer lifecycle management
Customer retention
Growth marketing
Integrated marketing
Marketing communications
Marketing strategy
Market research
Media planning
Performance marketing
Public relations
Social media marketing
Team management
About me
Over the last 12 years, I have worked across sales, brand marketing & growth marketing function for different industries ranging from alco-bev, fashion retail, consumer internet to SaaS & fintech. Starting my career in sales has given me a strong foundation to appreciate & understand the customer & the impact that marketing can build on a business. I am a brand enthusiast who feels deeply happy (read starts smiling) when he looks at an excellent piece of brand storytelling in the form of an ad/content/social post/any other form of marketing craft. Over time, I have developed a penchant towards the role of data, measurement and analytics in marketing and marrying that with qualitative insights from user interactions. When I'm not brainstorming campaign ideas or analyzing conversion rates, you can find me obsessively scrolling through marketing newsletters or debating the merits of offline vs online marketing. If you're looking for someone to talk marketing to, let's connect!
Education
- Mudra institute of communications, ahmedabad
  2012 - 2014
  Master of business administration (m.b.a.) brand management, digital communication
  Activities and Societies: Logistics and Finance Head, Sankalp, Theater Committee at MICA Completed my specialization in Brand Management as a full time PGDM(C) student from MICA with a CGPA of 3.5/4Internships and Projects• Research, Branding and Integrated Marketing Communication, Pavit Ceramics Pvt. Ltd., 2013 •Conducted, Rural Research Project, Nerti Village, Himachal Pradesh, 2013 Extra-curricular Activities•First Position, Badminton, ‘Samar’, National Level Sports Festival, 2014 •Second Position, Badminton, Tennis, Squash, ‘Shaurya’, National Level… Show more Completed my specialization in Brand Management as a full time PGDM(C) student from MICA with a CGPA of 3.5/4Internships and Projects• Research, Branding and Integrated Marketing Communication, Pavit Ceramics Pvt. Ltd., 2013 •Conducted, Rural Research Project, Nerti Village, Himachal Pradesh, 2013 Extra-curricular Activities•First Position, Badminton, ‘Samar’, National Level Sports Festival, 2014 •Second Position, Badminton, Tennis, Squash, ‘Shaurya’, National Level Sports Festival, IIM Ahmedabad, 2012-13 •Head, Logistics and Finance, ‘Sankalp’, Theatre Society, MICAAreas of Study •Marketing: Sales and Distribution, Consumer Behaviour, Research Methodology, Product Management•Brand Management: Innovation Marketing, FMCG Branding, Luxury Branding, Semiotics, New Venture Creation and Entrepreneurship •Digital Communication: Online Display Video Advertising, Internet Based Retail, Ad Tracking & Evaluation, Corporate Communication Show less
- Shri g s institute of technology & science
  2006 - 2010
  Bachelor’s degree information technology
  Activities and Societies: College Sport Counselor ; Core Team Member- Cultural Committee
Experience
- Infosys
  Jul 2010 - Jun 2012
  Test engineer / support lead
  Worked in the domain of HealthCare Insurance for US based organizations- EyeMed (Luxottica Retail) and CareFirst
- Sabmiller
  Apr 2013 - Jun 2013
  Summer trainee
  Branding, Event Planning, Digital Communications and Qualitative Research for Haywards 5000
- Quest eduventures
  May 2014 - Jun 2014
  Marketing head
  Social Media Handling, Events and Promotion, Networking
- Sabmiller
  Jul 2014 - Feb 2016
  Deputy manager sales
  - Setting targets, monitoring responsibilities and performance of a direct reporting team of 20 executives and salesmen- Complete responsibility for sales, brand building and promotions across a universe of 1400 outlets in Mumbai- Maintaining and expanding customer base and increasing business opportunities; strategy planning- Range selling of portfolio for profit maximization and volume achievement- Distributor handling; coordinating with the supply chain to match supply and demand in time- Compiling and data analysis of sales figures; presentations and reporting to senior managers Show less
- Pantaloons
  Mar 2016 - Oct 2016
  Key account manager
  Business Planning:- Delivering on the targeted revenue and Net Sales Value- Business Development through vertical partners like Myntra, Jabong, ABOF, Trending etc. - SPOC for the customer - Drive Sales through Joint Business Plans and Marketing- Visibility creation for brand Pantaloons - Rolling Plan and weekly reviews - Liase with internal teams to deliver on the plans - Promotion planning and visibility for spoke events, EOSS etc- Opportunity identification and online display advertising and tracking- Category AnalysisPortfolio Management : - Ensure right mix of old and new stock - Ensure adequate stock allocation - Close discussions with internal teams on launch, catalogue and marketing Show less
- Ola
  Oct 2016 - Dec 2021
  - India, UK, Australia, New Zealand driver brand marketing and communication - Brand health and business metrics ownership - Social Media marketing – FB & YouTube- Cross collaboration with product, category and customer care teams- Product enhancements to improve partner communication - Design & execution of demand generation activities (ATL, BTL, Digital)- Government project partnerships - New category launch (Bike) & category growth (Rentals & Outstation) - Agency selection, rate negotiation and coordination for BTL activities - Leading alliances team for cross-promotion with brands - Designing & analysing consumer discounts basis behaviour & segmentation - P&L responsibility & operations: Pune airport business - Hunting new corporates & farming existing for Ola’s B2B product - Responsible for pricing negotiations to agreement sign-off journey- B2B marketing activities, API integrations for value selling
  - Senior Marketing Manager
    Mar 2020 - Dec 2021
  - Marketing & Alliances Manager - West India
    Aug 2018 - Mar 2020
  - Marketing & Alliances Manager - Pune
    May 2018 - Jul 2018
  - Senior Area Sales Manager
    Oct 2016 - Apr 2018
- Flobiz
  Dec 2021 - Oct 2023
  Director brand & growth marketing
  Leading multiple sub-functions for full-funnel marketing for our flagship B2B SaaS brand, 'myBillBook'. We're building an indispensable tech brand for MSMEs with empathy, innovation & customer-first mindset as the core pillars. My function is responsible for about 1/3rd of the organisation's annual revenue, complete new user growth & full-funnel optimisation to deliver sustainable & scalable brand growth. We're a team of 16, including growth experts, brand managers, creative designers & content managers who are responsible for various stages of a user's lifetime journey. ☑️ Brand Awareness & Measurement- Brand Campaigns, Media Planning, Communication- Brand track & consumer research- Brand Content & Social Media Strategy- Public relations- Community & Brand Partnerships ☑️ Acquisition - Performance marketing, lead generation & new user growth- Organic growth including SEO, content, website optimisation- B2B events & sponsorships ☑️ Activation, Revenue, Retention, Referral- Product Marketing, including consumer research - Campaign strategy & automation- Experiments, measurement & efficacy frameworks Show less
- Tally solutions pvt ltd
  Nov 2023 - now
  Head brand marketing & communications (international & new businesses)
Licenses & Certifications
- Growth hacking
  Growthschool
  View certificate