Experience

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  Cheer aspirations

  Jan 2012 - Jan 2013

  Coach/event coordinator

  To provide a safe and fun environment for students that participates in Competitive Cheerleading. Engage in a 2-way communication while teaching students the right techniques and to execute them in precision. Attend sports training and meetings to ensure coaches and students are up to date with the skills and rules of the competitions.Choreograph Cheerleading routines and skills for national competitions.Coordinate national events such as the annual National Cheerleading Competition for all Secondary Schools in Malaysia and Charm Cheerleading Championship (C3) that is open to all category as well as internationally.Occasional performance for World's Heart Day, Milo Breakfast Day and Youth Day. Show less

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  Speedlens studio

  Jan 2013 - now

  Administration & camera crew

  1) Prepare quotation and invoice for clients.2) Sort out video files, documents.3) Manages emails 4) Coordinate equipment rentals to external parties

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  Jumpstreet asia

  Jan 2014 - Jan 2015

  Ground staff

  Jumpstreet Referee:i) To ensure and reinforce safety guidelines on using the trampolines to customers.ii) To conduct demonstration class and teach proper techniques to customers before they start jumping on trampolines.iii) To ensure that injuries within the park's proximity will be attended swiftly.iv) To lead and conduct corporate or party session with full-experience of the park's attraction to a group.

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  Omorose cosmetics

  Jan 2014 - Jan 2017

  Logistics coordinator

  Provide logistics services to Omorose Cosmetics for event such as annual International Beauty Expo (IBE) and other beauty exhibits and expos.

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  Speedlens studio

  Jan 2017 - Sept 2018

  Video editor

  Simple post-production work for videos such as conference meetings, kindergarten concerts, media training and weddings.

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  Tbwa\kl

  Apr 2018 - Jun 2018

  Brand management

  Under the Brand Management team in TBWA\KL, I had the opportunity to work with client such as Standard Chartered Bank and Scania. I was fortunate enough to have directly interacted with clients from Standard Chartered Bank on several occasions including meetings and the Standard Chartered Kuala Lumpur Marathon 2018.In my short journey in TBWA\KL, I've learned about developing materials for ATL and BTL ads. From EDMs to Newspaper press ad; from working with the creative team to the Final Artwork artists, it was a very hand-on experience and it has opened my eyes to the world of advertising. Show less

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  Lazada group

  Oct 2018 - Oct 2019

  Responsibilities:• Develop impactful Branding contents with 360° ATL/BTL/TTL activities such as Digital OOH, TVC, On-ground Activations.• Key contact to work with creative studios, production house and internal designers to develop creative materials.• Manage campaign timeline to meet delivery deadlines. • Build strong relationship with partners such as Media Prima and Astro and to produce contents for Radio Ads, Radio takeover, EPG, Bottom Panels, L-Panels, TV bugs, In-show integration and Digital Brand Integration (DBI).• Work with media buying agencies for effective campaign strategy and planning to ensure smooth campaign delivery. • Work with government bodies such as DBP and LPF to ensure the communication from Lazada to public is accurate and adhere to the regulations. Show less Projects involved: • Lazada 11.11 Campaign + 11.11 Super Show o Developed ATL + BTL materials.o Managed on-ground activities to ensure smooth delivery for Super Show.• CNY ‘Slash’ the Lengchai Project Leado Spearheaded the project from start to finish.o Developed 360° ideas for TV commercial, campaign mechanics and CSR activation.o Produced and supervised the “STLC” TVC and tie-in CSR project for this campaign.o Nominated internally as best project across 6 countries to represent Lazada to attend Cannes Lion 2019 International Festival of Creativity in France. o Organically garnered 1.3mil views on social media platforms.o Created buzz on social media and organically picked up with article written by more than 20 online news portals, sharing platforms and blogs.o Produced CNY radio ad.• Ramadan Campaigno Developed tactical TVC, DOOH, and TV panels.o Developed Radio ads and Live-reads.o Produced TV commercial – Lazada “Raya Paling berMAK-MAKna” – 4.6mil views on Facebook.• Lazada 7th Birthday Campaigno Developed tactical TVC, DOOH, and TV panels.o Developed Radio ads and Live-reads.• Rebranding & Mid-Year Campaigno Developed tactical TVC, DOOH and TV panels.• Merdeka Campaigno Produced TV commercials – Lazada “Merdekawan” – 1.32mil views on Facebook.• Lazada Big Baby Fairo Developed ATL + BTL materials.• 12.12 Campaigno Developed ATL + BTL materials.o Developed OOH (wall wrap) at Bukit Bintang MRT station that attracted commuters to scan QR codes to buy on Lazada app. • MISC:o Livestream hostingo Initiated Lazada KOL Ambassador Programme o Acquired rising star, Actor-Host – SeanLJE as: Brands Livestreams Host Live Host representing Malaysia for Lazada 7th Birthday Dua Lipa Concert in Indonesia. Guess It - main Host (close to 30k views) Show less

  • Branding and Communications

    Oct 2018 - Oct 2019

  • Branding and Communications

    Oct 2018 - Sept 2019
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  Tohtonku

  Oct 2021 - Aug 2022

  E-commerce
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  Grab

  Aug 2022 - Dec 2023

  Marketing specialist - grabfin, grabfood
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  Incept studio

  Jan 2024 - now

  Growth strategist

  Business Development Marketing Strategy Relationship ManagementSocial Media Strategy Content CreationEvent Strategy & CoordinationTalent Sourcing