Alessandro Croce

Alessandro croce

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location of Alessandro CroceParis, Île-de-France, France
Followers of Alessandro Croce2000 followers
  • Timeline

  • About me

    Fragrance Creator and Product Manager of Perfumes

  • Education

    • Universiteit van amsterdam

      2016 - 2017
      Master of science (msc), international management international business/trade/commerce

      February 2016 - January 2017MSc Thesis title: "The gradual adaptation of Chinese taste towards a more Westernized one". How European managers overcome the social, legal, operational, and economic barriers. The case of wine in China.Thesis supervisor: Dhr. Drs. Erik Dirksen, lecturer at University of Amsterdam and Chairperson of supervisory board at Spark

    • Università commerciale 'luigi bocconi'

      2011 - 2014
      Bachelor's degree, business administration and management international business

      September 2011 - October 2014Bachelor of Science title: "Donuts: from street food to gourmet food". Through an empirical analysis, I demonstrated that a street food, as ancient, widespread and unhealthy as donuts are, can become a niche good, through a substantial renovation of the product, its promotion and the reversal of its common image. Thesis supervisor: Professor Chiara Mauri, Director of The Master of Management in Food & Beverage (MFB) at SDA Bocconi School of Management.

    • Universidad carlos iii de madrid

      2013 - 2014
      Bsc exchange program, international business international marketing

      September 2013 - February 2014Courses attended both in English and Spanish: Financial Economics, Marketing, Strategic Management, Operations Management, Spanish Language.

    • The chinese university of hong kong (cuhk) business school

      2016 - 2016
      Msc exchange program, international management international marketing

      June 2016 - September 2016Global Strategy and Asian BusinessProfessor Mike Peng: Jindal Chair of Global Strategy, The University of Texas at Dallas

    • Isipca

      2019 - 2020
      Post master's degree in fragrance expertise: formulation & applications chemistry

      October 2019 - October 2020Diploma in “Manager des process de création et de développement des produits Parfum”.ISIPCA is the most prestigious higher education institution in the field of perfume. Ever since Guerlain founded ISIPCA in 1970, the school has trained professionals who have become renowned for their commitment, precision, and creativity.The 60-credit thorough post-graduate program takes place between Versailles and Grasse in cooperation with Université Côte… Show more October 2019 - October 2020Diploma in “Manager des process de création et de développement des produits Parfum”.ISIPCA is the most prestigious higher education institution in the field of perfume. Ever since Guerlain founded ISIPCA in 1970, the school has trained professionals who have become renowned for their commitment, precision, and creativity.The 60-credit thorough post-graduate program takes place between Versailles and Grasse in cooperation with Université Côte d’Azur.The brand new MSc in Fragrance Expertise aims to provide a detailed and exhaustive approach to the fragrance formulation process, both within the fine fragrance and in the functional perfumery goods. The acquisition of reliable knowledge in olfaction raw materials and fragrance composition is based on extensive scientific research applied directly to the labor market. The key factors relating to the consumer trends are processed through the development of updated global knowledge of fragrance markets. Show less

  • Experience

    • Triumph group international

      Oct 2014 - Mar 2015
      Project analyst

      Triumph Asia, part of Triumph Group International, is a professional Events Management and Marketing company with over 30 years of experience. Based in Shanghai, and operating throughout the USA and Central & Southeast Asia, it is one of the leading event and exhibition companies on the market with the ability to collaborate with premium-level clients such as Bulgari, Diesel, Ducati, ENI Versalis, Lavazza, Porsche and Tod's .My tasks were divided into two main branches:- Marketing: development and implementation of business events in China, India, Thailand, and Indonesia; construction of consolidated balance sheets for small events; cold calls, email marketing campaigns and structured meetings to increase clients satisfaction and customers experience.- Social Media & Digital: managing social media campaigns Facebook, Twitter, Instagram, Pinterest, WeChat, Tencent, Slack, Youtube). Show less

    • Task pr

      Apr 2015 - Jul 2015
      Account manager assistant

      Task PR is an independent fashion & lifestyle digital and public communication agency with offices in the heart of London and Munich. It is the leader in providing creative campaigns, strategic council and reputation management from a team of experienced consultants. It can count on high-profile clients such as Maurice Lacroix, ASH, Marc Cain, Stotm and Joseph Ribkoff.My tasks were divided into two main branches:- Sales: collaboration with account managers in creating new client portfolios and hunting new buyers/ brand ambassadors; making of analysis, progress reports, and short-term rolling plans; development of smart clothes distribution, storage and transmission systems.- Marketing: General public relations duties with big clients to maximize profits and time; engaged in coordination for various events related to Press Releases, new store openings and fashion events. Show less

    • Rocket internet se

      Sept 2015 - Feb 2016
      Sales inventory manager

      The Foodpanda group (Rocket Internet SE) is one of the world's largest online food ordering marketplaces headquartered in Berlin, Germany. The company operates in over 35 countries and currently employs more than 2,000 people worldwide.My tasks were divided into three main branches:- Sales: daily creation and allocation of leads to the sales representatives; detection for new business opportunities; searching and implementation ofnew business strategies to optimize the presence of the company in the local market and to outline the daily contracts signed; responsible for the new weekly contracts signed; cold calls and email management.- Business Development: developed strategic implementation plan to increase FoodPanda’s effectiveness as a product in the region, with the goals of increasing restaurants engagement and users growth; business analysis and reporting of the local market changes.- Marketing: daily meeting and draft of action plans in respect of promotional deals and new customer growth programs; weekly exhibition of results and findings, leading to how FoodPanda could engage various user bases across different markets and platforms. Show less

    • Obike global

      Aug 2017 - Nov 2018
      Marketing and sales manager

      oBike is the Singapore-based global leader Internet company focusing on innovation and dockless bike sharing technology. The group operates in nearly 30 countries across 3 continents with a covering of two billion of users.My tasks were divided into three main branches:- Marketing: creation of brand engagement and awareness; establishment of strategic promotional prices; computation of the market supply and demand; external corporate communications; creation and development of a community and brand loyalty; ad campaigns aimed at boosting potential demand; sponsorships and events.- Social Media & Digital: creation and administration of corporate social networks; social media advertising and endorsement; website and app improvements and settings; strategic studies and analysis of the daily contents in relation to the users ‘demand and need; collaboration with influencers, agencies and social networks pages.- Sales: marketing of goods and services; multi-faceted partnerships and collaboration with medium and big corporations, such as FOX, WWF, RAI, Bulgari, Eataly, Internazionali BNL d'Italia, and many others. Show less

    • Grasse institute of perfumery

      Jan 2019 - Jun 2019
      Technical diploma in fragrance, flavor & cosmetic

      750 hours certificate program over the course of 7 months in the city of Grasse, widely known as the world's capital of perfume. The work schedule consists of an extensive and thorough training within the fields of fragrance creation, sensory training, perfume evaluation, flavor and cosmetic making. The development of an olfactory sensitivity is one of the core part of the course and hence the organoleptic memory is supported by the study and awareness of +150 natural and +200 syntetic raw materials. Similarily, the art of composition is linked to chemical processes which are suitably covered by lectures on analysis techniques and organic & general chemistry. Show less

    • Glencairn scents & senses

      Jul 2019 - Nov 2021
      Junior perfumer and evaluator

      Glencairn Scents & Senses is a Swiss leading, independent, family-owned fragrance house. Creativity, sophisticated formulations, high-quality ingredients, innovative character, and tailor-made solutions are the core company values. The scents are meticulously designed to ensure the long-term success of key clients' products while taking account of the latest trends and innovations.Tasks:- Scents Creation: fragrance design in response to customer briefs; development of bespoke perfumes; formulation of +100 accords for open-access perfume workshops; creation of a brand new fragrance line for the house; design of formulae for corporations and individual customers; fragrance and lifestyle consultant.- Evaluation: technical evaluation of fine fragrance and home care products.- Formulation: designing of customized perfumes for individual clients; reformulation of classic perfumes; candles, home fragrances, and reef diffusers elaboration.- Technical Assistant: dilution and scale management; warehouse organization; stability tests; key account manager; supplier management planning and delivery. Show less

    • Sheack perfume

      Nov 2020 - Nov 2021
      Perfumer

      SHEACK is a worldwide leading fragrance and cosmetic packaging development company, with long-standing expertise from fragrance design to production. Based in Shanghai, the corporation provides fragrance composition, product development, manufacture, and operation services. Starting from its award-winning innovative packaging, SHEACK wants to build the number one luxury perfumery brand in China.Tasks:- Scent creation: formulation of perfumes to build a new local fragrance brand; exclusive customized fragrance services; bespoke experience; evaluation and development of innovative concepts.- Training management: virtual educational videos and classes to train Chinese consumers. Show less

    • Bell flavors & fragrances

      Nov 2021 - Oct 2022
      R&d fragrance formulator & evaluator

      Bell is an American multinational corporation that develops creative flavors and fragrances belonging to Heinz. Renowned as one of the biggest fragrance houses, the EMEA creative center in Germany is seen as the founding flavor and scent company in the world, also owning the oldest chemical library to date.Tasks:- Fragrance Creation: development of new fragrance formulations in response to customer briefs (FF, HC, and PC); formulae duplication and reconstitution through GCMS result and data interpretation analysis; reformulation (substitution of raw materials due to IFRA limits/ regulatory compliance/ raw materials unavailability/ cost efficiency/ performance/ stability/ client compliance requirements); substitution of RMS (i.e.: Lyral, Lilial; Karanal; AcA; Guaiac wood oil; Galaxolide; Vanillin in soap, etc.)- Evaluation: Library management; Evaluation of fragrance's hedonic, strength, and retention; Coordinator of private label projects between R&D Fragrance and Sales & Marketing departments; Evaluation of fine fragrance and HPC products; Trends and forecast analysis; Analytical evaluations of samples and stability tests. Show less

    • Paglieri s.p.a.

      Nov 2022 - now
      Perfumer

      Paglieri is one of the most historic and illustrious companies in the scented goods area. One of the largest exporters of authentic Italian excellence worldwide, the firm owns and trades some of the most recognized brands in home care, personal care, and fine fragrance in over 50 countries internationally.Tasks:- Fragrance Design: creation, formulation, and evaluation of new and pre-existing fragrances in response to internal briefs; managing the fragrance oils from lab creation to industrialization on large scale.- R&D: raw material substitutions and replacement due to shortage, regulatory limitation, and/ or prohibition; responsible for the management of the internal RMs portfolio and palette; collaboration with fragrance houses for innovation and new technologies.- QC: olfactory quality control of raw materials, finished/ purchased products, and goods in the manufacturing process; performing olfactory control and physicochemical analysis such as color, refractive index, specific gravity, congealing point, and optical rotation. Show less

  • Licenses & Certifications

    • European computer driving license

      Ecdl foundation
      Jan 2012
    • Certificación de español como lengua adicional

      Uc3m orientación & empleo
      Jan 2014
    • Ielts academic

      British council
      Jun 2015
  • Volunteer Experience

    • Assistant Coordinator

      Issued by The Butterfly Foundation on Dec 2015
      The Butterfly FoundationAssociated with Alessandro Croce
    • Project Manager at Earth Hour 2018

      Issued by WWF on Mar 2018
      WWFAssociated with Alessandro Croce
    • External Collaborator

      Issued by Good Deeds Day on Apr 2018
      Good Deeds DayAssociated with Alessandro Croce