Michelle Dobson-Jones

Experience

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  Aviva plc

  Jan 1996 - Jan 2012

  Marketing Consultant

  Customer Offer Consultant This varied role included producing end to end offers/propositions to BAU processes & writing small print. Working on several projects in conjunction gave the ability to deliver to an exceptional standard whilst multi-tasking.Taking the lead in projects using my stakeholder management skills I worked with a wide variety of people & cross functional teams ensuring the required business results were achieved.Insight/research analysis & delivery: Using my natural ability to see patterns in information I completed overarching analysis on products & offers using various data sources. Succinctly presenting to various audiences to help drive strategic decisions.Customer advocate: ensuring they are at the business heart, in meetings & communications ensuring their view is given to drive business & reach targets.Website overhaul: Reenergising internal web in line with external site to ensure compliance & on brand, creating BAU process, delivering more business & fewer complaints.End to end delivery: Developing offers from conception through supplier source & management, then delivery & BAU. Managing relationships with internal & external stakeholders.Communications review - Reviewing all MultiCar material seen by the customer with close attention to detail ensuring a consistent & congruent feel across all media.2007-2008, Customer Insight Marketing Consultant,Carrying out analysis & research with quantative & qualitative data adding value by identifying market & customer trends, extracting & delivering key information to a range of audiences.Responsible for monitoring Aviva’s position across all touch points. From data preparation & questionnaire design, to ensure most useful customer responses.1996-2007 Call Centre based various rolesincluding Team manager, coach, leading teams, completing appraisals & giving feedback, 1:1 & group training.Design of call centre HR & admin processes for new call centres, compliance monitoring & review Show less

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  City College Norwich

  Jan 2012 - Jan 2013

  Enterprise Events Coordinator

  Involvement in a wide range of projects from individual business advice to high profile events. Taking responsibility for social media, internal marketing and managing day to day running of the venue.

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  South Norfolk Council

  May 2013 - Mar 2014

  Marketing Officer

  Working on a variety of short and long term campaigns covering profit and non profit, end to end projects.Key Achievements includeOnline campaigns Responsible for all online marketing activity incorporating, email marketing sending regular news and promoting services. Social media management including set up, delivery schedule, content, copy and analysis. Website overhaul, regular updates, content, copy and CMS updates.Project management I have overseen the new brand implementation, in conjunction with adhoc campaigns and ongoing needs of CNC ensuring the end to end successful delivery of all elements I have been working onpromotional material creation I have been responsible for organising campaign material for a wide variety of medias including leaflets for promotional use. Supporting sales materials (Business cards, brochures, banners, external boardsCreation of brand Identity review and audit of the CNC brand, completing a full brand review and audit, then bringing all materials in line with this inc, web, mail and promotional materials to be a cohesive feel across all elements. Conception and implementation of new brand for new commercial project, from idea generation, competitor analysis and brand positioning through to final brand style Show less

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  Wex Photographic

  May 2014 - Oct 2015

  E-Mail Marketing Executive

  Ownership of all email marketing activities for Wex. Ensuring that the channel delivers real value to customers by being relevant, dynamic, timely, and specific. Making the email marketing channel a driver of commercial value by nurturing customer relationships through segmentation, automated email campaigns and e-newsletters which will be created in line with design and content teams.

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  One Broker Ltd

  Oct 2015 - Aug 2019

  Marketing Executive

  Based in One Brokers modern offices in Norwich, I am responsible for marketing this dynamic insurance brokers activity. Working across channels to deliver the best possible marketing mix for a multitude of products from personal lines through to large scale corporate schemes with everything in between there is never a dull moment. I am responsible for ensuring the companies desire to exceed customers expectations, not just meet them, shines thorough all their marketing activity this role combines my wealth of experience in both Marketing and Financial Services helping deliver relevant communications for this exciting fast growing, award winning company. Contact: 01603 218257 | [email protected] | www.onebroker.co.uk Show less

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  Berry Global, Inc.

  Aug 2019 - Jul 2022

  Division Marketing Executive

  Providing marketing, digital and media support to the Divisional Management Team and those sites without marketing personnel across the division. Supporting the management team in coordinating marketing activity and consistency across the division.

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  Aviva

  Jul 2022 - now

  • Direct Health Marketing Manger

    May 2024 - now

  • Marketing Planner

    Jul 2022 - Jun 2024