Swati Sonik

Experience

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  Genpact Headstrong Capital Markets

  Jul 2012 - Feb 2014

  Technical Associate

  Worked with business managers to establish and consolidate business requirementsDrafted and designed requirement specification documentsIdentified project delivery milestones and managed effective team communicationsContributed to the assessments of current business and operational processes, identified opportunities for improvement and peer reviewed documents for any gapsLead project status and progress meetingsConsulted with developers and business partners to help resolve system design issues and risksDeveloped test cases based on business and functional requirements for web-based applicationsPerformed GUI testing for all company websites, mobile apps and CRM systemsPerformed Functional, Smoke and Regression testingValidated, verified, communicated and resolved software issues through careful, thoroughly documented testing to maximize return on investment (ROI) for IT initiatives Show less

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  بيت.كوم (Bayt.com)

  May 2015 - Sept 2015

  Relationship Manager

  Acquired new clients that had no significant revenue history with the organization through cold calling/telesales Carried out demonstrations and professional presentations to prospective as well as existing clients Conducted thorough competitor analysis, including secondary research of leading Recruitment organizations in the Middle East Successfully generated leads and converted them into new customers through Email Marketing

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  Saeed & Mohammed Al Naboodah Group

  Dec 2015 - Dec 2017

  Reinvented brand presence on social media for the corporate and associated automotive brands like Peugeot, Harley Davidson and Haval SUVs. Devised lead generation strategies and monthly social calendar for Facebook, Instagram and LinkedIn Collaborated with business CEO’s for assessing business requirements and owning website design projects, ranging from finding resources, managing budgets, content development and testing user flowCreated and optimized content for company websites and landing pages for email and paid campaigns Show less Developed the overall brand strategy for Haval SUVs and translated it into brand plans, positioning and go-to-market strategies Drove price revisions and discounts/offers by assessing market response for automotive brands like Peugeot and Haval Monitored marketing trends, researching consumer markets and competitors’ activities to identify opportunities (cross promotions, new markets) and key challenges/issues Developed sales and marketing training materials as per the business requirements Planned and executed events, trade shows, product launches, post-launch campaigns and POS activities Tracked and measured the effectiveness and ROI of marketing activities and translations into sales growth as per business forecasts and goals. Show less

  • Digital Marketing Executive

    Dec 2016 - Dec 2017

  • Brand Executive

    Dec 2015 - Nov 2016
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  Factory Direct Lighting

  Jun 2018 - Jul 2020

  Marketing Manager

  Managed Ecommerce website - design improvements, product updates, SEO content strategy and lead capturing touchpoints to ensure high traffic and acquisitionsDesigned comprehensive social media and PPC strategies to align with the business goals. Evaluated campaign performance against set KPIs and developed optimization plansDesigned and executed email marketing campaigns and landing pages using Mailchimp/Hubspot/Klaviyo focused on inbound marketing, customer engagement and retentionDeveloped engaging content and creatives for a full marketing funnel spanning blog posts, articles, email newsletters and PRAdvised on product development, pricing and offers as per market research, sales analysis and campaign insightsPlanned and implemented customer loyalty and referral programsCollaborated with partners and sales agents to understand channel requirements and develop customized marketing strategies, promotional material and collaterals Managed event planning and company representation at The Building Show 2018 Show less

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  STIKAGE

  Aug 2021 - Dec 2021

  Marketing Consultant

  Managed design and development for www.stikage.ca (Apparel and outdoor adventure gear)Managed social profiles for www.stikage.ca including content creation, promotions and lead generation campaignsImplemented and optimized paid ads, keyword research, email list profiles and reporting analytics through GA and Data StudioWebsite management including inventory management, price changes, offers and design updates on websiteManaged pop-up booths at local events and product listing on Facebook marketplaceGenerate business and marketing opportunities with dealers, retailers and affiliate partners Show less

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  CM2

  Feb 2023 - Jun 2023

  Marketing Account Manager
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  General Motors

  May 2023 - now

  Marketing and Communications Vehicle Accessories