Joe Hoyle

Experience

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  Dorling Kindersley

  Jan 1995 - Jan 2000

  Senior Art Editor

  An international illustrated reference publisher producing book and digital titles for children and adults. Publishes in 52 countries forging partnerships with famous brands such as Star Wars and LEGO. Was merged with Penguin Group following a take over in 1999 by Pearson.Worked on many best-selling children’s book series including The Eyewitness Guides and the My First series. Moved into digital with early CD-ROM titles including Ultimate Dinosaur and The World. Was part of the team that built DK.com, which made all the titles available online as downloadable files. Show less

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  Lost Boys NV

  Jan 2001 - Jul 2002

  Senior Designer

  The highly creative full-service digital agency based in central Amsterdam that was the forerunner to LBi. Creative and design lead on various digital products and initiatives.Clients included:• Orange: Produced several touchscreen kiosks which featured user interfaces built using original film sequences of hands• BBC Worldwide: Was the design lead on the Open University website

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  Hatch Partners / Kodokan

  Jul 2002 - Jun 2008

  Founder & Creative Director

  A boutique, digital agency focussed on integrated campaigns using complex flash games, email marketing and SMS technology. Moved into larger site builds and the development of proprietary software for authoring HTML email. Grew the business from a zero start into team of ten. Was a completely self-funded and self-sufficient business from day one. Was responsible for all creative output in a client facing role as well as generating new business and sales.Clients included:• Reckitt Benckiser: Produced a large-scale, integrated email and SMS reverse messaging campaign to re-launch the world’s bestselling depilatory brand as Veet – formerly known as Immac• Pernod Ricard: Produced a series of award-winning HTML email campaigns featuring virally powered microsites for Aberlour whisky achieving 60%+ open rates and 30%+ CTR• Jarlsberg: Produced a series of award-winning HTML email campaigns featuring beautiful Flash games promoting Jarlsberg cheese in the UK market. Show less

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  Open Media Technologies

  Aug 2008 - Nov 2013

  Founder & Product Director

  A technology-driven, digital media agency, providing both B2C and B2B communications services. Focussed on redefining rich media display advertising to any screen or device utilising data visualisation, utilities and OTT video applications. Revenues peaked at +£500k per annum.Incorporated from a zero start, self-funding the growth of the company into self-sustainable business within 6 months. Conceptualised, designed and oversaw the development of several software products. Brought the products to market through generating partnerships with major global agencies and publishers. The software we built formed a part of several international campaigns that won a host awards.Clients included:• LEGO DUPLO: Conceptualised, planned and executed one of the first integrated, video display and social media campaigns. The campaign featured editable product catalogues and engaging videos. The campaign was targeted at dads and achieved an average interaction rate of 8%, an average interaction time of 4mins and generated competition over 1,200 entries.• Vodafone McLaren Mercedes: Conceptualised and created an online display ad that ran for 4 years using the same unit that featured live telemetry from the cars and commentary from the pit lane. In excess of 500m impressions and +30mins average exposure time.• Shell: Built the first single, multi-device unit built out in JavaScript and HTML5 featuring a syndicated You Tube player recording plays on the Shell Helix You Tube channel.• Johnnie Walker: Delivered a live content channel inside display advertising featuring Jenson Button answering questions about his life and career. Show less

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  Miomni Holdings Ltd

  Nov 2013 - Sept 2014

  Product Director

  Miomni is a multi-channel technology platform enabling publishers and advertisers to distribute their content and advertising to any digital device or browser through elegant native or web apps.I was responsible for leading the design and development of all products through world-class user interface and experience design. I lead an experienced team of 10 designers and developers producing mobile apps, connected television channels, websites and next generation advertising units.I was involved in preparing and conducting regular pitches to all the leading global advertising agencies within the major groups and has helped to realise tier-one clients such as Rolex, Nike and Quiksilver. Show less

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  Independent Consultancy

  Sept 2014 - Nov 2015

  Digital Experience Consultant

  Provided consultancy-based design services to the ad tech industry

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  Wethepeople

  Jul 2015 - now

  Technology Partner