
Nasser Said
Designer

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About me
Executive Manager of Design & Innovation
Education

Cooper U
2015 - 2015Course Interaction DesignLearn about Personas and Goal-Directed Design from the people who invented them! This course is a mixture of lecture and hands-on workshop led by senior Cooper staff.

Cooper U
2015 - 2015Course Visual Interface DesignLearn how to craft products that delight users, skillfully incorporate the brand, and push your visual design skills to the next level. Great visual design fulfills one primary goal: to deliver desirable products, services, and experiences that satisfy user needs.

ETE José Rocha Mendes
2003 - 2005Associate’s Degree Communication and Media Studies
IBMEC
2019 - 2020Pós-graduação Lato Sensu - MBA Executivo Investments and Private Banking 9,1
São Judas Tadeu University
2007 - 2010Bachelor’s Degree Industrial and Product Design
Experience

Editora Abril
Jan 2007 - Jan 2008Designer
LongPlay Comunicação 360º
Jan 2009 - Jan 2010Interactive Art Director
Ogilvy & Mather
Jan 2010 - Jan 2014At Ogilvy I worked in different areas, design and UX National and International Criation Project for clients as Coca Cola, Kraft Foods, Claro, Unilever, Sony and others. Relationships between areas connected with UX as planning. Always focusing on strategy. Criar campanhas digitais para diversos clientes.
Senior Visual Designer
Oct 2011 - Jan 2014Art Director
Jan 2010 - Oct 2011

Gruda Em Mim
Jan 2010 - Jul 2010Art DirectorCriar campanhas integradas com mídias sociais sempre buscando engajar e ser relevante para o público alvo.

Geekie
Jan 2014 - Sept 2014Senior UX/UI DesignerGeekie is a startup company that provides personalized educational content based on several different adaptive learning technologies through a fully responsive web-based platform.My role as Senior UX / UI designer is developing simple and clear interfaces, in order to transcribe the algorithms that allow a few million students have an entirely customized study plan, in addition to educators provide different tools to organize, monitor and track each of their students, schools, neighborhoods, cities, etc.. Show less

OLX
Sept 2014 - Jan 2016UI / UX Designer ConsultantWorking in an international team with members from LATAM, Europe and Africa to make one of the biggest classifieds sites of the world, achieving that through Usability Tests, A/B Testing, UX Researching, etc. All of this to make a simple, fast and efficient negotiation (WIN x WIN), for more than 200 Million monthly active users.

Youse Seguradora
Jan 2016 - Aug 2016Head of UX / MobileYouse is the first insurance company 100% digital in Brazil, with a time of 8 professionals we designed all experience, from buying until call center in several platforms. My responsibility is align and coordinate the design team in diferents squads. We do User tests, A/B tests, Customer journeys, Card sortings and another design technics always focusing to understand and solve the problems to users.

Independent Consultant
Aug 2016 - Jun 2021Sr. UX/UI Designer Consultant
Huge
Oct 2016 - Jan 2018Experience LeadDuring my time at Huge INC, I led teams of Interaction and Visual design in great projects for big clients such as FCA, Alelo, Boticário, CVC. With a hands on approach I’m always looking for amazing experiences and visual interfaces, sometimes facilitating clients workshops at other times making apps and sites with smalland agile teams.

XP Inc.
Jan 2018 - Dec 2019My role at XP investments is lead the team to makes a better experience for users that have had never do an investment without a bank. A user with low money but very curious and engagement. We are making a new responsive website, apps for iOS / Android and Home Broker.
Head of Design Offshore
Mar 2019 - Dec 2019Experience Lead
Jan 2018 - Mar 2019

Brasil Insurance
Jan 2020 - Jun 2021Executive Manager of Design & Innovation
MELVER Educação
Jun 2021 - nowCo-Founder / Executive Director
Licenses & Certifications
- View certificate

Design Leadership
CooperNov 2019 
Speaker - Interaction South America
IxDANov 2014
Honors & Awards
- Awarded to Nasser SaidBronze - Promo Cannes Lions Jun 2014 Bald Cartoons - Carequinhashttps://www.youtube.com/watch?v=sgCNbFMY2O8
- Awarded to Nasser SaidSilver - Design Cannes Lions Jun 2014 Bald Cartoons - Carequinhashttps://www.youtube.com/watch?v=sgCNbFMY2O8
- Awarded to Nasser SaidSilver and Bronze - Branded Content Cannes Lions Jun 2014 Bald Cartoons - Carequinhashttps://www.youtube.com/watch?v=sgCNbFMY2O8
- Awarded to Nasser SaidSilver and Bronze - Media Cannes Lions Jun 2014 Bald Cartoons - Carequinhashttps://www.youtube.com/watch?v=sgCNbFMY2O8
- Awarded to Nasser Said★ Gold - Outdoor Cannes Lions Jun 2014 Bald Cartoons - Carequinhashttps://www.youtube.com/watch?v=sgCNbFMY2O8
- Awarded to Nasser Said★ Gold - PR Cannes Lions Jun 2014 Bald Cartoons - Carequinhashttps://www.youtube.com/watch?v=sgCNbFMY2O8
- Awarded to Nasser SaidSilver Interactivo - Advergames El Ojo de Iberoamérica Nov 2013 Fanta adventurehttp://www.fanta.com/playfanta/graphicnovel/games/todd-gamehttps://secure.fanta.com.br/?utm_source=holder&utm_medium=destaque&utm_content=destaque-principal&utm_campaign=comic-bookhttp://www.youtube.com/watch?v=get7TV2grXI
- Awarded to Nasser SaidD&AD in the Annual Book - Mobile Interaction & Experience D&AD Professional Awards May 2013 Coca-Cola Happiness Refillhttp://www.dandad.org/index.php/awards/professional/2013/categories/mmkt/mobile-marketing/11978/happiness-refill
- Awarded to Nasser SaidDesign Silver Pencil - Insdustrial Design One Show Apr 2013 Coca-Cola Happiness Refillhttp://www.oneclub.org/#olb=/_ajax/archive/?action=arc_work%26value=19703
- Awarded to Nasser SaidInteractive Merit Award - User Experience Design One Show Apr 2013 Coca-Cola Happiness Refillhttp://www.oneclub.org/#olb=/_ajax/archive/?action=arc_work%26value=20039
- Awarded to Nasser SaidInteractive Merit Award - Websites / E-commerce One Show Apr 2013 Magazine Youhttp://www.oneclub.org/#olb=/_ajax/archive/?action=arc_work%26value=19733
- Awarded to Nasser SaidBronze - Digital | Beverages London International Award Oct 2012 Coca-Cola Happiness Refillcase: http://www.youtube.com/watch?v=M4jPl-nL-YM
- Awarded to Nasser SaidBronze - Innovative use of digital London International Award Oct 2012 Coca-Cola Happiness Refillcase: http://www.youtube.com/watch?v=M4jPl-nL-YM
- Awarded to Nasser SaidBronze - The New Innovation London International Award Oct 2012 Coca-Cola Happiness Refillcase: http://www.youtube.com/watch?v=M4jPl-nL-YM
- Awarded to Nasser SaidSmarties Bronze Global Winner Mobile Marketing Association Sep 2012 Coca-Cola Happiness RefillCategory: Relantionship Building/CRM,case: http://www.youtube.com/watch?v=M4jPl-nL-YMhttp://www.mmaglobal.com/smartiesgallery2012/
- Awarded to Nasser Said★ Smarties Silver Global Winner Mobile Marketing Association Sep 2012 Coca-Cola Happiness RefillCategory: Promotioncase: http://www.youtube.com/watch?v=M4jPl-nL-YMhttp://www.mmaglobal.com/smartiesgallery2012/
- Awarded to Nasser SaidBronze Design Lion Cannes Lions Jun 2012 Coca-Cola Happiness Refillcase: http://www.youtube.com/watch?v=M4jPl-nL-YM
- Awarded to Nasser SaidBronze Mobile Lion Cannes Lions Jun 2012 Coca-Cola Happiness Refillcase: http://www.youtube.com/watch?v=M4jPl-nL-YM
- Awarded to Nasser Said★ Gold Interactivo El Ojo de Iberoamérica Sep 2011 La Gran Venta de BannersCase: http://vimeo.com/23390506
Languages
- poPortuguês
- inInglês
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