
Juan Pablo Camacho
Product Designer

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About me
CEO at TRNSFORM+A/R | Industrial and Digital Product Designer | Immersed environments | UX/UI Design | VR & AR experiences | Interactive Exhibitions
Education

Toronto Busines Development Centre
2011 - 2012Business Planning Business Administration and Management, GeneralBusiness Plan Develomet

Westlawn Institute of Marine Technology
2017 - 2018Naval Architect & Yach Designer Yach DesignActivities and Societies: RINA Royal Institute of Naval Achitecture First Year completed

George Brown College
2010 - 2011Postgraduate Certificate Design ManagerActivities and Societies: ACIDO Member Post Graduate Certificate in Design Management

Fundación Universidad de Bogotá 'JorgeTadeo Lozano'
1995 - 2001Bachelor of Arts Industrial DesignBachelor in Industrial Design
Experience

Displays & Exhibits
Aug 2005 - Jun 2007Product Designer- Developed products such as acrylic displays, counter units displays, vac-form displays, floor stands, open-sell systems, store fixtures systems and environmental graphics, for retailers and merchants- Explored and developed new signage systems, trade show displays and booth displays implementing “Octanorm” systems and mill-work methods- Designed packing crates for safe transportation and storage of final products to ensure customer satisfaction- Generated professional and realistic 3D colour rendering presentations, technical drawings and specifications of materials- Developed assembly manuals for fast, easy and safe installation of final products- Provided ongoing coordination between product design, production and installation Show less

Array
Jun 2007 - Mar 2009Intermediate Industrial Designer- Created new merchandising systems for the largest beauty retailers in the United States- Implemented injected and vac-form technologies, wood transformation, fabricated acrylic components and sheet metal work- Designed cosmetic displays and store fixtures for worldwide merchandising programs and marketing campaigns- Generated accurate technical packages with specifications of materials for prototyping and production- Modeled 3D products in precise computer aids such as Solid Works 2007 – 2009 and Auto Cad- Produced photo realistic 3D renderings using computer tools such as Cinema 4D, Solid Works and Photoshop Show less

NS Studios
Jul 2009 - May 2010Creative Free Lance Designer- A contract position based upon an array of design principles and a conceptual skill set - The task was to put the concepts to work by building store fixtures and seasonal merchandising campaigns based upon 3D graphic projects for department stores- Had final say on the selection of materials, finishes, and colours- Oversaw and approved final creative concepts keeping pace with the industry standards- Educated the company and clients on leading edge techniques and technologies in the design fixture industry- Generated accurate technical packages with specifications of materials for prototyping and production Show less

Morpho-Synthesis Inc.
Jul 2009 - nowDesign Director-Ensure strategic design thinking and innovation for the development of new products, spaces and experiences -Responsible for submitting design proposals and budgets for the development of specialized design services and products - Consult other design agencies in the development of design projects from product development, strategic design research, design management, branding store planning and marketing tools at the store level such as displays and exhibits -Manage designers and fabricators in the development of products, prototypes, immersed experiences, 3D animations, motion graphics, after effects and VR and AR experinces-Generates 3D colour renderings and accurate technical packages with specifications of materials for prototyping and production- Develops and maintains the business, marketing, sales and financial operations of the specific design services offered Show less

George Brown College
Mar 2011 - Dec 2016Industrial Designer, Faculty Member and Teacher- Worked closely with the faculty’s Dean and his creative team and other faculty members in the strategic design thinking and implementation of special design projects including plus million dollars budget projects in Canada and overseas, also, developed from conception to production different products for the School of Design "IN Store" and the complete furnishing system for the school- Worked as a Design Teacher at the Interactive Design Program for the product development, Immerse Environments, 3D Visualization class, ergonomics, design culture and technical drawing- Thought as a workshop leader at the Institute without Boundaries (IwB) for the strategic design thinking skills development in the product design module focused in city products - Participated in several strategic design thinking events "Charrettes" as an Industrial Designer, Advisor, and Design Manager -Designed and produced meaningful installations and public art for the school of design and the college, wherein advanced design tools to create content, virtual prototyping and technical specification packages for fabrication-Mentored the students in the everyday task and homework revisions to develop strong design thinking skills- Planned and conducted design skills workshops for post-graduate students that are part of the IwB program to improve their overall performance when fulfilling design projects at the professional level Show less

Umbra
Jan 2014 - May 2014Industrial Designer/Retail Designer- A contract position to develop Umbra’s worldwide retail design strategy- Oversaw the merchandising needs overseas and locally- Developed universal fixture strategies for shop-in-shops, retail and trade shows- Reported to the VP of design, VP of merchandising, Senior Creative Director and the marketing managers - Worked closely with category managers and sales managers to identify and solve the worldwide merchandising needs- Coordinated with store manages in Asia, Europe and America during the development of the new stores, which were to maintain Umbra’s brand guidelines Show less

Gorrie.
Jun 2017 - Mar 2018Creative DirectorRetail environments are essential places where people experience part of their life, those environments needs to be reinvented constantly to engage the shoppers by giving them positive emotions to ensure the quality of what they’re buying. As a Creative Director at Gorrie, I am in charge of transforming the traditional approach to the displays and retail spaces, where the human centred design, technology and brand merged together to “resignify” the display fixtures and give to products a high emotional value rather than the monetary cost. Show less

CD&I Associates Canada inc
Apr 2018 - Mar 2020Head Of InnovationCD&I Associates is an Award-winning innovation firm and Think Tank which turns ideas into profitable projects, through market analysis. We create businesses, spaces, products, brands, campaigns, services, and integrated experiences, from concept right through to market. For more information visit www.CDIAssociates.ca

TRNSFRM+A/R
Jan 2023 - nowCEO, Senior Vice President - Innovation Design Direction and Strategy- Head of innovation and design direction.- Lead interdisciplinary and multidisciplinary teams to develop B2B and B2C digital experience- Create smart extended reality solutions for traditional and disruptive industries
Licenses & Certifications
- View certificate

Design Manager
George Brown CollegeApr 2011
Honors & Awards
- Awarded to Juan Pablo CamachoDesign Manager Graduated with Honours - Apr 2011
Volunteer Experience
Exhibition Designer
Issued by IWB
Associated with Juan Pablo CamachoMember of Board of Directors
Issued by Minto South Shore Community on Oct 2014
Associated with Juan Pablo Camacho
Languages
- enEnglish
- spSpanish
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