Andra Ciucă

Experience

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  Creative Ideas

  Jun 2012 - Aug 2012

  PR Intern

  - Developing and writing communication materials as articles, press releases, power point presentations;- Creating presentations for clients containing campaign proposals;- Monitoring the media, magazines, social media sites and blogs;- Analyzing media & Research;- Update clients database.

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  Printec Group

  Aug 2014 - Sept 2015

  Customer Services Specialist

  - Developing and implementing initiatives to improve customer services;- Analyzing customer issues in order to prepare appropriate solutions to respond to customers;- Maintaining the internal and external customer databases;- Delivering internal and external periodic reports (weekly, monthly, annually).

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  MullenLowe Profero Bucharest

  Sept 2015 - Jan 2016

  Jr. Digital Account Executive

  - Identifying the client's digital advertising requirements;- Working collaboratively with other agencies of the group, including ATL, BTL and media;- Implementing online plans;- Reporting for digital campaigns;- Working on presentations for potential clients;- Financial traffic for all projects;- Involvement in solving legal matters regarding NCP Campaingns.

• 

  Harmony Advertising

  Jan 2016 - Feb 2021

  - Supervising integrated campaigns for local and international brands (FMCG, Banking & Healthcare Industries);- Handling Digital, ATL (including TV Commercials production) & BTL projects for the managed accounts;- Growing and maintaining the relationship between clients and agency;- Initiating briefing and debriefing sessions with the Strategy and Creative teams;- Coordinating external suppliers (A/V Production, Social Media, Media Agencies);- Working with Creative, Strategy, BTL & Production teams of the agency;- Delegating tasks and supervising their implementation;- Developing presentations of campaigns - strategy, creative concepts and communication proposals for clients;- Cost management: financial reports, negotiating budgets, supervising the financial flow on the managed accounts;- Team management Show less - Receiveing, understanding client’s brief and translating it to the creative team;- Managing timings plans to ensure that projects are delivered effectively on time;- Developing presentations of creative concepts and campaign proposals for clients with the creative team;- Active participate to client meetings (presentation of concepts, integrated campaigns, final executions);- Working with Creative, Strategy, Project Management and Production teams;- Continuous monitoring the market evolution within the product categories of clients;- Developing and presenting cost estimates of projects. Show less

  • Senior Account Manager

    Feb 2019 - Feb 2021

  • Account Manager

    Jan 2017 - Feb 2019

  • Account Executive

    Jan 2016 - Jan 2017
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  Brands&Bears

  Mar 2021 - now

  BrandsUrsus Breweries: Kozel, Cooler Intersnack: Chio, Nutline, Pom-BarOthers: Aptamil (Danone), McBauchemie, Rap BrandsIntersnack: Chio, Pom-BarUrsus Breweries: CoolerOthers: Rap

  • Account Director

    May 2022 - now

  • Senior Account Manager

    Mar 2021 - May 2022