Fay Gauna Lugue

Experience

• 

  Merlin Interhotel Reservations System Pte Ltd

  Jan 1990 - Jan 1994

  Regional Sales Manager Singapore office

  Regional Capacity - set up MIRS Regional office to service Singapore market promoting 9 hotels in Malaysia. Coordinate group functions, solely in-charge of Singapore’s administration, office records, accounts and general registry.

• 

  Accor

  Jan 1994 - Jan 1998

  Regional Director of Sales

  Regional capacity assisting the Regional DOSM in overall operations of the Accor SSO, Wholesale & overseas Travel agents, MICE and DMCs. Major partnership program and tie ups, promote Brand awareness, cross selling and joint sales programs.

• 

  Allamanda Resort Phuket managed by Banyan Tree Hotels & Resorts

  Jan 1998 - May 2001

  Regional Director of Sales

  Regional capacity servicing Singapore, Malaysia, Indonesia, Philippines, India and Middle East, in-charge of major Wholesalers, travel agents, MICE and event organizers. Business Partnership and Loyalty programs with Clubs and Association

• 

  Gallery Hotel Singapore

  Jan 2001 - Jan 2004

  Director of Sales & Marketing

  In-charge of S&M operations and promotions, PR and advertising. Major key accounts, RFPs, contacting for Singapore, Malaysia, Philippines, Thailand, Indonesia, India and Middle East) Oversee Hotel reservations, PR and Marketing Communications

• 

  Sofitel Palm Resort & Golf, Johor Bahru

  Jan 2004 - Jan 2007

  Director of Sales & Marketing

  In-charge of Singapore, JB and KL offices performance, marketing and communications, RFPs, contracting, partnership program and oversee golf sales, events and competition. Handle major key accounts

• 

  Asiatravel.com Holdings Ltd

  May 2007 - Sept 2012

  Group Director of Marketing & PR

  Look after Marketing & PR, HEAD of Incentive, Corporate Sales & Golf Department, HEAD of Indonesia Procurement, In Charge of Co Branding, White Label and Corporate module, Partnership program, Loyalty Program, Committee for Asiatravel's Asiahopper Communittee, Atcrazy Sales team and assist on signing up hotels for Multi Media distribution or TV Campaign.

• 

  Vacation Asia Singapore

  Nov 2012 - Jun 2013

  Project Basis - Director of Business Development

  Overall in-charge of Singapore and Philippine operations, Affiliate partnership program, Contracting, promote B2B platform (Hotmart) and B2C platform (PYOTravel.com), set up marketing department and partnership program, Corporate and MICE events.

• 

  Pentravel & Tours

  Jun 2013 - May 2014

  Managing Director (Contract Basis)

  Overall in-charge of Singapore & Philippines office performance, operations, HR & Finance. All marketing & affiliate partnership programs, contracting, corporate ticketing & MICE events. Strategic partnership with Airlines, Hotels, Vacation Rentals and NTOs

• 

  IN2NITE

  Mar 2014 - Mar 2015

  Chief Operating Officer

  In-charge of overall operations and performance of all offices reporting to the CEO base in Germany. Manages group online marketing & contracting, affiliate partnership program, investor program and bridging of all overseas offices and manage projects

• 

  The Sanchaya

  Apr 2015 - Jun 2017

  In-charge of overall S&M, PR & Communications, Partnership with Credit cards, Airlines, Owners and Investors. Contracting with OTA & Channel Managers, manage hotel website, IBE and Customer Service. Manage events, meetings and incentive groups.

  • Consultant on Project Basis

    May 2017 - Jun 2017

  • Director Of Sales And Marketing

    Apr 2015 - May 2017
• 

  Pulai Springs Resort Berhad

  Jul 2017 - Jul 2018

  Regional Director of Sales & Marketing

  In-charge of overall S&M & Events Division (Singapore, JB and KL office) Marketing Communications and Reservations Dept. Contracting and initiating Loyalty Programs, Social Media and Golf MarketingRelationship Building with Partners & qualifying prospects.

• 

  FMD Management Consultancy

  Oct 2018 - Apr 2021

  Director

  Marketing representation, presently representing Telunas Resorts Riau Island, Batam, Events management, Partnership & Loyalty Program and Digital Marketing.

• 

  Tour East Singapore (1996) Pte Ltd

  Feb 2022 - now

  Head of Digital and Business Systems Development

  Embarked on new Role and Responsibilities, Oversee SIC Division and Operations.