Ebenezer Oladokun

Experience

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  OlofofoNG

  Apr 2016 - Nov 2017

  Blogger & Content Creator
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  National Association of Zoology Students, University of Lagos

  Nov 2016 - Oct 2017

  Public Relations Officer
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  Department of Zoology, University of Lagos

  Sept 2017 - Dec 2017

  Student Trainee

  • Practiced Animal breeding and husbandry for some selected animals; rat, earthworm, rabbit, snail• Practiced some sampling techniques for land, aquatic and arboreal animals such as toads, tadpoles, butterflies, birds, macrobenthos• Practiced laboratory bioassay procedures using some aquatic animals; Guppy fish, Periwinkles, shrimps, African catfish•Practiced the technique of dissecting animals and harvesting some organs such as liver, gill, kidney, gonads• Practiced staining techniques and how to smear blood samples making use of thin and thick methods and their importance• Practiced micronucleus assay procedures• Practiced how to apply pesticides using different spraying techniques and sprayers Show less

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  Socianet

  Sept 2017 - Nov 2019

  • Develop a marketing communications plan including strategy, goals, budget and tactics• Develop media strategy, seeking/proffering high-level placements in online media andexecuting on existing channels.• Coordinate all public relations activities from the back end i.e oversee every campaign runningfrom all existing channels (Facebook, Twitter, Instagram, YouTube, Email Marketing, Linkedinetc)• Direct social media team to engage audiences across managed channels ensuringconsistency at all times.• Analyze campaigns and translate anecdotal or qualitative data into recommendations andplans for revising social media, content marketing, SEO and social advertising campaigns.• Compile reports for the company/clients showing results (ROI) on request.• Manage media channel inquiries and requests• Create creative content for consumer consumption, press releases, byline articles and keynotepresentations with the help of the graphics department.• Monitor, analyze and communicate PR results on a quarterly basis• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.• Maintain a keen understanding of industry trends affecting clients and make appropriaterecommendations regarding communication strategy surrounding them. Show less • Administrate the creation and publishing of relevant, original, high-quality content.• Identify and improve organizational development aspects that would improve content (ie:employee training, recognition and rewards for participation in the company’s marketing andonline review building).• Create a regular publishing schedule.• Leverage the right tools to manage your content. I recommend Sprout, Later.• Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.• Build company's/assigned client's community (i.e followers/fan base).• Develop relevant content topics to reach the company’s target customers.• Create, curate, and manage all published content (images, video and written).• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.• Conduct online advocacy and open a stream for cross-promotions.• Develop and expand community and/or influencer outreach efforts.• Oversee content designs (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landingpages, Twitter profile, Blog, etc.).• Design, create and manage promotions and Social ad campaigns.• Manage efforts in building online reviews and reputation. Monitor online reviews and respondto each review.• Analyze key metrics and tweak strategy as needed (for both company and it's clients).• Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that areproven by testing and metrics.• Monitor trends in social media tools, applications, channels, design and strategy.• Monitor effective benchmarks (Best Practices) for measuring the impact of social mediacampaigns.• Analyze, review, and report on effectiveness of campaigns in an effort to maximizeresults. Show less

  • PR Executive

    Dec 2018 - Nov 2019

  • Social Media Manager & Digital Media Strategist

    Sept 2017 - Nov 2019

  • Digital Media Intern

    Sept 2017 - Sept 2018
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  DigiSmart Africa

  May 2019 - Nov 2019

  Facilitator & PR Executive

  - Creation and publishing of relevant content- Using relatable contents to teach students, teachers, professionals- Lecture professionals on the importance of the online space- Web creation and design lectures- Account creation for various online platforms

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  Loispiration

  Jun 2019 - May 2021

  Content Specialist, Blogger & Social Media Manager

  • Creation and publishing of relevant content.• Create a regular publishing schedule.• Leverage the right tools to manage content.• Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.• Build company's/assigned client's community (i.e followers/fan base).• Develop relevant content topics to reach the company’s target customers.• Create, curate, and manage all published content (images, video and written).• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.• Oversee content designs (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landingpages, Twitter profile, Blog, etc.).• Monitor trends in social media tools, applications, channels, design and strategy.• Analyze, review, and report on effectiveness of campaigns in an effort to maximizeresults. Show less

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  Jiji.ng

  Nov 2019 - Jun 2023

  - Management and monitoring of all contents and tasks from program ambassadors for perusal, correction, approval and publishing- Communication process using the various communication channels to verbally and digitally communicate with program ambassadors on contract, content and agreement- Management and control of posting schedule from program ambassadors- Communication with ambassadors on contract, content and agreement - Sourcing of program ambassadors on available platforms for the purpose of online marketing of brand and its benefits- Passing of information and clarity of misguided information of brand to program ambassadors for better creation of posts for publication- Creation of detailed reports and statistics from analytics of published posts from program ambassadors Show less • Manage the moderation process, ensure ads posted by clients are well outlined, and make amends to ads which defaults the moderation regulations.• Provide suggestions on how to improve the overall quality system of the ads and identify areas for improvement in the quality system.• Liaise with the Quality Control Analyst with the status quo of ensuring that services meet the acceptable standard quality as desired by the organization.• Produce detailed and regular reports and statistics of ads moderated.• Report to the Key Account Manager who would monitor the work performance.• Improve adverts quality which includes, Title, Description, Location, Category and Tags of Adverts.• Document appropriate descriptions and improvements to create a guide for ideal adverts. Show less

  • Influencer Marketing Manager, Nigeria

    Jun 2020 - Jun 2023

  • Ads Moderator

    Nov 2019 - Jul 2020

  • Social Media Strategist

    Nov 2019 - Jul 2020
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  BlackBoardsoft

  May 2021 - Dec 2021

  Freelance Copywriter

  - Creation of the highest professional creative concept development for given tasks.- Creation of creative writeups, slogans or copies that drive creative campaigns for the company and clients- Developing and directing creative design copies and ideas for the company and clients.- Creation of product error free contents.- Tasked with proposing concepts for developed design copies to be used.

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  Fitted

  Nov 2021 - Apr 2022

  Social Media Strategist & Brand Manager

  - Creating content schedules for social media channels- Coordinating with designers & content creators to create contentacross email, social media & other channels- Create and execute campaigns to build stakeholder engagementacross numerous communities including investors, employees, customers and others- Capture and compile feedback, encourage two-way dialogue between company and stakeholders- Partner with the Design Team, Operations Team, and Management to devise new innovative ways of delivering exceptional value to consumers in novel ways via product promotion, placement and launch strategy- Decide and advise on appropriate promotions and distribution strategies the company should go for- Assist in content creation ideas for marketing efforts & goals- Work with internal / external designers or advertising partners to generate content for marketing activities- Set up advertising campaigns across media channels for customer outreach- Support the organization’s transformation and change journey through effective communication with stakeholders across multiple channels- Working with internal stakeholders, external agencies, and partners, to manage a brand identity, and ensure its consistently executed across all functions of the business- Developing engaging content strategies and plans for all the social media pages (Instagram, Facebook, Twitter);- Ensuring leads are generated through social media and are converted into actual sales;- Implementation of the internal communications strategy and change management plans by delivering high-quality, creative and engaging campaigns, and developing our infrastructure (tools, channels and processes) as needed Show less

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  Lothego

  Nov 2023 - May 2024

  Digital Marketing Associate

  - Develop and execute comprehensive digital marketing strategies tailored to enhance brand visibility and boost user engagement, particularly within the Edutech sector.- Manage and nurture social media presence, actively engaging with our followers and community, and crafting compelling social media content and campaigns.- Lead SEO efforts to optimize website and social media content, ensuring they rank prominently in search engine results and attract more traffic.- Oversee the creation of high-quality, engaging content across various platforms such as social media, blogs, videos, emails, and webinars.- Implement strategies to increase user conversion rates through techniques like A/B testing and landing page optimization.- Regularly monitor, analyze, and report on key performance metrics to evaluate the success of digital marketing campaigns and make data-driven adjustments as necessary.- Stay abreast of the latest trends and developments in the Edutech industry to ensure that content remains relevant and competitive in the market. Show less

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  BukiHQ Dotcom

  Apr 2024 - now

  Social Media Marketing Manager

  - Develop and implement strategic social media plans aligned with client objectives and target audiences.- Oversee the creation of written and multimedia content that aligns with PR campaigns and branding guidelines.- Plan and execute content strategies, craft engaging posts, and monitor performance across LinkedIn, Twitter, Instagram and TikTok for clients and the company.- To conduct research and develop randomized feedback surveys by factoring time, demographics, and other important parameters for clients and the company.- To accomplish industry-leading successes through planning, implementation and tracking of new sales and marketing strategies and ideas.- Utilize SEO strategies, online advertising campaigns and techniques to enhance brand visibility and drive targeted traffic.- To conduct relevant market research using appropriate tools and comparing competitors' strategies, strengths, and weaknesses to refine client’s business approach and gain a competitive edge. Show less