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Rebecca Stringer

Rebecca Stringer

Financial Systems Assistant

Followers of Rebecca Stringer3000 followers
location of Rebecca StringerBurton Upon Trent, England, United Kingdom

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  • Timeline

  • About me

    Client Services Director at DMPG * Google Analytics & Adobe Analytics Consulting * Leading Data Layer, Digital Analytics, CRO & Personalisation Consultancy

  • Education

    • John Taylor High School

      -

    • UWE Bristol

      -

  • Experience

    • House of Fraser

      Jan 1994 - Jan 1995
      Financial Systems Assistant

    • Eidos Interactive

      Jul 1998 - May 2001
      Marketing Product Manager

      Responsible for the global positioning, strategy and launch of multi platform computer games including: Tomb Raider, Project IGI, Chicken Run, Gangsters, Legacy of Kain: Soul Reaver.

    • Carphone Warehouse

      Jan 2002 - Jan 2005
      Senior Marketing Manager - e2save

    • Phones4u

      Jan 2005 - Jan 2007
      Head of Online

    • Select Property

      Jan 2007 - Jan 2008
      Consultant

    • The Carphone Warehouse

      Dec 2007 - Aug 2009
      Omniture consultant

    • Avenue A | Razorfish

      Jan 2009 - Jan 2010
      Omniture consultant

    • Razorfish

      Jan 2009 - Jan 2009
      Omniture consultant - Asda Finance

    • Vodafone

      Jan 2009 - Aug 2010

      Key support in the requirement gathering, implementation and roll out of Omniture analytics products across multiple Vodafone websites. Project management of implementation, Audit of reporting and Administration of the project.Team support on understanding the reports and relevant variables/metrics in addition to formulating user documentation. Key support in the requirement gathering, implementation and roll out of Omniture analytics products across multiple Vodafone websites. Project management of implementation, Audit of reporting and Administration of the project.Team support on understanding the reports and relevant variables/metrics in addition to formulating user documentation.

      • Omniture consultant

        Nov 2009 - Aug 2010

      • Omniture consultant

        Jan 2009 - Jan 2010

    • The big round company ltd

      Sept 2009 - Aug 2013
      MD

      As web analytical consultants, the big round company specialise in improving online performance through data analysis. We can help support you/your clients in the following ways:1) Help you establish website KPI's (if not already done)2) Understand and optimise the performance of traffic/marketing activity to increase ROI3) Realise any areas on the site where conversion could be increased4) Develop a multi channel understanding of performance, including call centres, website and other routes; to bring together a single source of the truth rather than having pockets of data5) Decipher what is really going on across website(s)6) Or purely support when there is too much data to go through and not enough time to do it.Our philosophy...E-commerce demystified....We are experienced in all round marketing and e-commerce, with experience from both client and agency sides. Our aim is to help empower clients with the knowledge to realise website full potential.We will help clients understand conversion rates in addition to supporting in long term site strategy. Show less

    • NCC Group

      Aug 2010 - Sept 2010
      Website/Activity Performance Consultant

      Gaining understanding of site performance across the NCC Group websites. Providing insight to the group on current opportunities and future strategy including optimisation of marketing routes.

    • Ryman

      Oct 2010 - Mar 2012
      Omniture Consultant (Adobe Marketing Cloud)

    • Guardian Group

      Feb 2011 - Sept 2012
      Omniture Architect (Adobe Marketing Cloud)

      Omniture Architect across all platforms including:- Website- Mobile- iOs- Android- Video- Facebook

    • Intelligent Reach

      May 2012 - Sept 2016
      Marketing & Insight Director

    • Funnel Metrics Ltd

      Dec 2016 - May 2024

      Working with online businesses to increase overall funnel conversion. Driving more sales, revenue & customers. Increasing website conversion for both B2B & B2C customers by defining, measuring and optimising the key stages of the website funnel.

      • Founder & Principal Consultant

        Jan 2017 - May 2024

      • Founder

        Dec 2016 - Apr 2021

    • Davies + Scothorn

      Apr 2018 - Dec 2019
      Strategic Data Consultant

    • Ao.com

      Dec 2019 - May 2020
      Adobe Implementation Consultant- AO.com

      Rolling out enhanced tracking of Adobe Analytics to further inform the business on how their customers/visitors used the website.

    • DMPG

      Apr 2021 - now

      Primarily supporting DMPG Google stack clients to better understand and improve their websites/apps performance.

      • Client Services Director

        May 2024 - now

      • Digital Enablement Director

        Apr 2021 - May 2024

  • Licenses & Certifications

    • Advanced Google Analytics

    • Google Analytics for Power Users

    • Google Tag Manager Fundamentals