JoAnn Bartlett, MBA, SSCC

Experience

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  Ford Motor Company

  Oct 1992 - Feb 2007

  Various Sales and Marketing Roles

  ▶️ MULTIPLE POSITIONS HELD INCLUDING:Assistant Super Duty Manager (May 2006 - February 2007)Direct Marketing Campaign Manager (February 2005 - May 2006)District Manager (January 2003 - January 2005)Marketing Manager (November 2000 - January 2003)▶️ CORE RESPONSIBILITIES: Provided oversight to the sales, marketing, and zone management teams for 150 dealerships that produced millions in revenue and return. Oversaw and allocated the sales and marketing budget for multiple locations. Key functions included:〰️ End-to-end product launches and prototyping〰️Merchandising and inventory management〰️ Financial analysis〰️ Campaign design〰️ Advertising〰️ Media and client relations〰️ Digital marketing strategyKEY ACCOMPLISHMENTS:✔️ Achieved 110% of regional average car and truck market share and a 30% improvement in YOY truck sales. ✔️ Increased sales by 17% in a single quarter for one of the company’s key districts. ✔️ Achieved a 452% year over year increase in Certified Pre-Owned sales. ✔️ Earned a Blue Oval certification rate of 97.68%, ranked #1 region in the nation. ✔️ Developed marketing proposals for product launches and events that led to an incremental budget increase of 137%.✔️ Successfully spearheaded and launched nine regional and five national sales contests leading to 132% sales increase.✔️ Achieved $1.4M profit improvement in the dealer development portfolio.✔️ Developed and launched a streamlined reporting system establishing consistency across departments, eliminating wastes and departmental duplicities, and achieving a $10,000 annual cost savings.✔️ Executed successful Ford Dealer Advertising Fund merchandising promotions that resulted in market share gains in five different vehicle lines. 더보기 취소

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  Hilti

  Mar 2007 - Aug 2008

  Director of Retail Marketing

  ▶️ Oversaw all retail marketing components for 300+ client locations, 200+ products, and 100+ Hilti Center locations in North America. Key functions included:〰️ Consumer analysis〰️ Promotional offers and events〰️ Product launches〰️ Pricing and price positioning〰️ In-store displays and marketingKEY ACCOMPLISHMENTS:✔️Spearheaded and launched a successful company rebranding effort driven by consumer insights, resulting in an immediate increase in customer satisfaction.✔️Led a groudbreaking customer data acquisition project that broadened and deepened customer and consumer insights. 더보기 취소

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  Alteris Group

  Aug 2009 - Oct 2011

  Sales Training Manager

  ▶️ Created, launched, and facilitated full-time corporate sales training to all Ford Motor Company sales Zone Managers and new hires within the Central Market. Collaborated with regional and Central Market management personnel to establish and deliver employee development and organizational objectives.KEY ACCOMPLISHMENTS:✔️ Revived and transformed the district sales training program, creating, and delivering sales training content to 26 Zone Sales Managers across 10 states and improving company revenue. 더보기 취소

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  Enovation Controls, LLC

  Oct 2011 - Jul 2014

  Marketing Communications Leader

  ▶️ Enhanced and protected the brand of three major clients, strategizing and facilitating all communications, PR, branding, and marketing efforts. Key functions included:〰️ Marketing metrics and analytics〰️ Branding and PR〰️ U.S. based tradeshows and events〰️ Digital, television, and print marketing and advertisingKEY ACCOMPLISHMENTS:✔️Increased sales by 77% year over year through the successful execution of multi-national tradeshows in 6 countries.✔️ Secured 80+ print ads across 19 publications, an increase of more than 50% over previous years which resulted in an influx in new clients and business growth.✔️ Successfully led the rebranding and launch of four new company websites, significantly increasing client engagement, prospect outreach, and aligning the brand message with top-down corporate initiatives. 더보기 취소

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  People Acuity, The Interdependent Leadership Company

  Nov 2014 - now

  Certified People Acuity Coach

  Certified People Acuity Coach™▶️ Identify clearly-defined strategies to help individuals identify and grow their personal and professional strengths and move them toward an interdependent work style. Coach individual contributors, leaders, and executives on how to activate and use their strengths.KEY ACCOMPLISHMENTS:✔️Successfully coached dozens of professionals resulting in improved performance, increased confidence, and client promotions.

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  Masters Transportation

  Aug 2015 - May 2020

  Director Marketing Information Technology

  ▶️ Oversaw the marketing, lead generation, campaign execution, and IT efforts for 14 commercial locations and led the implementation of Salesforce CRM software across the organization. Onsite lead for all IT-related software, CRM, and computer issues. KEY ACHIEVEMENTS:✔️ Successfully onboarded and trained employees across 14 locations on customer-relationship management practices and the use of Salesforce CRM and related technologies✔️Oversaw and managed the SOPs for Sugar CRM and led the implementation of Salesforce CRM 더보기 취소

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  Quick International Courier

  Jan 2021 - Apr 2022

  Salesforce Manager
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  OmniMax International, LLC.

  Apr 2022 - Mar 2024

  Sr. Salesforce Admin & Pardot Specialist
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  The Bartlett Group, LLC - Salesforce and Pardot Consulting

  Apr 2024 - now

  President
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  AutoAlert

  Jul 2024 - now

  Senior Salesforce Administrator