Sidath Heenatigala

Experience

• 

  Headstart Ltd.

  Jul 2014 - Aug 2015

  Trainee Software Developer
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  Riverview Mobile Solutions

  Aug 2016 - Nov 2016

  Software Engineer (UI/UX)

  Designed and developed key sections of the Riverview web-based SAAS platform, contributing to its mission of assisting companies in creating, managing, and enhancing their customer loyalty programs.Additionally, I had the opportunity to work on exciting projects such as implementing the Cebu GetGo mobile app, which provides users with access to free flights through Cebu Pacific and offers enticing incentives for their daily purchases. Also designed the Body Shop Malaysia mobile app, which rewards loyal customers for every purchase. Show less

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  CODEZYNC

  Jan 2017 - Jun 2018

  Software Engineer (UI/UX) - Lead

  Designed and launched the PatpatGO carpooling app (formerly known as UDIO), optimizing design efficiency through agile development methodologies. This innovative solution significantly reduced individual travel costs and stress while greatly enhancing user engagement. By the end of 2017, it had become one of the most popular innovations in Sri Lanka.Additionally, I enhanced the mobile app for the KitGro food marketplace, resulting in a notable increase in vendor sales.For Dubai Henna By Sara, I spearheaded website redesign efforts, which led to a substantial increase in website visits and average sales. I also improved the information architecture for Dellogistics.com, resulting in a significantly higher retention rate.Finally, at Wish.lk, I successfully implemented a component-based design system, resulting in a remarkable boost in average sales Show less

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  Dialog Axiata PLC

  Jun 2018 - Apr 2023

  GenieManaged the entire project's design lifecycle, building a user-friendly digital banking platform that significantly reduced paperwork and streamlined financial activities, and enhanced design efficiency by collaborating with senior management while working with three development teams using agile methodologies.Achieved a significant milestone by facilitating over 10 billion LKR worth of transactions, establishing Genie as the largest payment processing network in Sri Lanka by 2021 from its inception in 2018, while also garnering over 400,000 downloads, showcasing Genie's widespread popularity and adoption among users.Honored with prestigious awards, including SLASSCOM Awards for 'Best Startup Product/Service 2019' and 'Best Disruptor Product 2019,' as well as two gold awards at the LankaPay Technovation Awards 2019 for 'Most Popular Electronic Payment Product (Fintech)' and 'Best Mobile Application for Retailer Payments. Show less

  • User Experience Lead

    Aug 2021 - Apr 2023

  • User Experience Designer

    Jun 2018 - Aug 2021
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  Oaktier

  Jun 2019 - now

  Design & Strategy Consultant

  Regal Image International Following a mobile-friendly redesign, the website experienced a 36.5% increase in visits, while retention rates improved by 21.7%. These gains were achieved through upgraded design, tailored services, and successful collaboration with senior management, stakeholders, and front-end engineering

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  IFS

  Apr 2023 - Nov 2023

  Senior Product Specialist (UX)

  Lobby & Collaboration, Experience Framework, IFS CloudRevamped the IFS Cloud’s notification panel for a more user-friendly experience, improved page parameter passing across lobbies by introducing CSV support for streamlined data management, enhanced TimeZone handling, and optimized the column chooser in the datasource designerActively involved in aligning IFS Cloud with machine learning capabilities, enabling it to identify customer behaviors and implement conversational models to enhance user engagementDrafted comprehensive end-user manuals for lobby and collaboration sections, ensuring that users have clear and accessible documentationEngaged in user acceptance testing, sanity testing, defect identification, verification, and root cause analysisProficiently managed diverse tasks, including problem-solving, effective communication, and mentoringcolleagues Show less

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  OREL IT

  Feb 2024 - now

  User Experience Lead