
Raymond Massia
Store Manager

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About me
Account Manager | Project Manager | Digital Marketing & Website Design | Client Growth, Revenue Optimization, & Data-Driven Campaigns | E-Commerce
Education

Algonquin College of Applied Arts and Technology
2021 - 2022Project ManagementHelps prepare for a highly-sought and rewarding career with tools and discipline that applies technical, leadership and business strategy skills to plan and execute projects effectively and efficiently. The opportunity for a work-integrated learning opportunity to incorporate and use abilities obtained throughout the academic studies providing a chance to handle real-life situations.

Algonquin College of Applied Arts and Technology
2019 - 2021Marketing Business MarketingThe program takes a hands-on approach to address key trends within the marketing industry. The marketing proposal fieldwork immerses the students in a real-life situation where they are an acting marketing agency working with a client. While in school, I have written sales and marketing proposals, cost analysis, product research and created digital media campaigns. With a focus on proper business and client communications through visual presentations, emails and reports.

Université de Montréal
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Experience

Godiva Chocolatier
May 2015 - Nov 2016Store ManagerManaged the operations of a luxury brand store, ensuring a premium customer experience through service and presentation.Surpassed sales targets by driving promotional sales and pushing high-margin product lines.Cultivated strong customer relationships by offering personalized service and handling inquiries professionally.Ensured operational compliance, including inventory management, financial reporting, and health and safety standards.Coordinated exclusive in-store events, increasing customer engagement and enhancing brand visibility. Show less

SQUISH CANDY
Nov 2016 - Apr 2018Shop ManagerManaged daily store operations, including staff recruitment, training, and performance management.Increased sales through successful in-store promotions and targeted events that drew in more customers.Fostered lasting relationships with customers, resulting in improved customer loyalty and repeat business.Trained staff on product knowledge, ensuring they could deliver exceptional customer service and increase sales.Streamlined store operations, improving stockroom organization and ensuring compliance with company standards. Show less

Fairweather
Jul 2018 - Jun 2019Store ManagerLed a team of sales associates, achieving sales targets through effective leadership and coaching.Increased store sales by implementing promotional strategies and ensuring a customer-focused environment.Managed inventory and stock levels, reducing discrepancies by introducing new tracking systems.Delivered exceptional customer service, leading to a significant increase in customer retention and satisfaction.Developed and maintained eye-catching visual merchandising displays, enhancing product visibility and boosting sales. Show less

Kiehl's Since 1851
May 2019 - Jun 2022Assistant ManagerSupported daily operations, including inventory management and staff scheduling, ensuring smooth store functionality.Assisted in achieving consistent 12% year-over-year sales growth by driving customer engagement and improving product knowledge.Trained and led a team of sales associates, resulting in a 15% increase in average transaction value.Managed stock levels and coordinated with suppliers, improving product availability and turnover rates.

Benefit Cosmetics
Jun 2019 - nowVisual MerchandiserOversaw visual merchandising across multiple locations, ensuring brand consistency and aesthetic appeal, leading to a 15% increase in in-store engagement.Designed creative merchandising displays aligned with seasonal trends, boosting product visibility and driving customer conversions.Trained in-store teams on presentation standards, resulting in a 20% improvement in compliance with brand guidelines.

Marketing Blendz
Jun 2022 - nowCoordinated cross-functional teams to ensure timely and efficient completion of marketing projects, consistently meeting deadlines and client expectations.Developed comprehensive project timelines and deliverables, ensuring alignment with client goals and objectives.Utilized project management tools to streamline workflows, improving team productivity by 20%.Regularly facilitated team meetings to provide updates, address challenges, and mitigate potential risks. Boosted social media engagement by 30% through strategic content development and targeted advertising.Improved ad performance by 25% through ongoing monitoring, optimization, and analysis.Collaborated with content creators to design high-impact posts that resonated with clients' target audiences.Managed advertising budgets effectively, ensuring maximum reach and ad performance. Collaborated with clients to define website goals, aesthetics, and user experience requirements, ensuring alignment with their brand vision.Designed and developed responsive websites, enhancing user experience across all devices.Integrated SEO best practices and on-page optimization techniques, resulting in a 25% increase in organic search traffic.Coordinated with developers and content creators to ensure seamless website launches. Enhanced client retention by 20% through tailored account strategies, building strong, lasting relationships.Delivered a 15% increase in client revenue by identifying and capitalizing on cross-sell and upsell opportunities.Provided strategic insights and data-driven recommendations that led to continuous performance improvement across client campaigns.Conducted presentations and regular client reviews, showcasing campaign success and highlighting growth opportunities.
Project Manager
Jan 2024 - nowSocial Media Manager
Jan 2023 - nowWebsite Designer
Jan 2023 - nowAccount Manager
Jun 2022 - now
Licenses & Certifications

Google Ads
Google
Google analytics
Google- View certificate

Lean Six Sigma Foundations
LinkedInApr 2022
Honors & Awards
- Awarded to Raymond MassiaDean's Honour List Algonquin College Admissions The Dean's Honour List is an academic award, or distinction used to officially recognize students who achieve high academic standing within their program, on a term basis
Languages
- enEnglish
- frFrench
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