Mohammad Mehyar

Experience

• 

  Zain Jordan

  Nov 2011 - now

  - Design and develop segmented BTL campaigns based on customer profile to increase data customer base and maintain sustainable growth.- Post campaign analysis of KPIs in terms of customers’ behavior and preferences at different stages throughout customer lifecycle in order to understand insights and turn into a product idea.- Collaborate with teams to implement new strategies and modify existing tactics to improve customer retention performance.- Work with Business Analytics teams to gather analytics on customer segments, customer behaviors in the ever changing market and usage dynamics.- Turn the analytics into actions to ensure relevant customer engagement programs with sensible pricing and campaigns strategies.- Develop segment-wise strategy, upgradation within segments. Show less -Collaborate with cross-functional teams to develop comprehensive marketing strategies that align with business objectives and target consumer segments.-Conduct market research and analyze consumer trends, preferences, and behaviors to identify opportunities for growth and market penetration.-Develop and execute marketing campaigns across various channels, including digital marketing, social media, email marketing, and traditional advertising.-Tailor marketing messages and strategies to effectively reach and engage different consumer segments, maximizing conversion and retention rates.-Plan, execute, and optimize multi-channel marketing campaigns to drive consumer awareness, engagement, and conversion.-Develop compelling and persuasive marketing content, including product descriptions, advertisements, social media posts, and email campaigns.-Coordinate with creative teams and external agencies to ensure consistent and impactful campaign execution.-Monitor and analyze key marketing metrics and performance indicators to evaluate the effectiveness of marketing campaigns.-Utilize data insights to make data-driven decisions and optimize marketing strategies and tactics. Show less -Defining marketing strategies and plans-Design and Develop product concepts, business modeling, market segmentation and launching products and services,-Managing strategic components of product marketing plans, in conjunction with Marketing-Ensuring that marketing plans are consistent with OPCO's goals and objectives.-Responsible for acquisition, retention and ARPU development for the MASS Prepaid segment in the Jordanian market.-Managing OPCO’s advertising and PR activities with goal of establishing and maintaining a favorable image with investors, potential customers, employees and the public.-Managing the company’s marketing communications and web marketing activities as necessary.-Planning and executing training programs for sales teams or sales reps on selling to distributor channels.-Reviewing market research to identify existing opportunities of profit.-Assist Marketing Manager with the definition of marketing tactical plans for each product area in order to ensure that tactical plans reflect strategic objectives.-Designing new products for the governorates segment to increase market share - Segmenting Prepaid market to identify best product to each segment -targeting potential customer with different marketing strategies Show less -Assessing the profitability of the offers and products before and after launch, and the main KPIs related to the product, and making sure the new offer's price and value is well positioned compared to the existing portfolio and to the competitors'.-Prepare budget and business plan for the upcoming years .-Prepare Daily , weekly monthly reports to monitor customer behavior and revenues.-Analyze customer behavior to in order to know how to serve them better. -Conducting Pre & Post Launch analysis to new offers and promotions to study the impact on customer behavior and revenues.-Preparing In depth analysis related to customer base and behavior, comparing it to previous trend and to budget to assess the performance, and providing recommendations accordingly Show less

  • CVM Senior Division Leader

    Dec 2023 - now

  • Consumer Marketing Specialist

    Mar 2023 - Jul 2024

  • Sales Intelligence and Development Team Leader

    Jun 2020 - May 2023

  • Prepaid Consumer Acquisition Marketing

    Jul 2019 - Jun 2020

  • Pricing & Business Intelligence

    Aug 2016 - Jul 2019

  • Senior Consumer Sales Consultant.

    Nov 2011 - Aug 2016