Diana (Carter) Glasow

Experience

• 

  Popchips

  May 2010 - Aug 2010

  Sales and Marketing Intern

  -Tracked and managed product inventory for over 25 local retailers -Built relationships with store managers to execute promotional displays-Set up and ran weekly marketing promotions including demos and highly visible events-Reported back to territorial manager of weekly orders and event data

• 

  SUNY Oswego

  Jan 2011 - May 2011

  Social Media Intern

  -Managed the college's social media platforms( Twitter, Facebook, Foursquare) by developing marketing strategies-Track success of campaigns and relay key findings to Director of Web Communications

• 

  Niche Import Co.

  May 2011 - Jan 2012

  Social Media Manager

  -Maintain social media strategies to build brand recognition and drive traffic to website-Assist in graphic design for web production-Analyze web traffic patterns to proactively identify patterns and experiment with improvements

• 

  KIND

  Apr 2012 - Jan 2013

  Brand Ambassador

  •Responsible for organizing and executing in-store retail demos•Research, coordinate and host marketing events relevant to the brand and to the region•Timely planning of monthly events and report key market findings •Seed and develop relationships with market influencers and like-minded partners, ultimately leading to increased brand visibility

• 

  Ogilvy

  Aug 2012 - Nov 2012

  Ford Team Lead

  •Coordinated game day material transportation as well as set up and break down of daily supplies•Trained and managed a team of four brand ambassadors while engaging consumers and collecting on-site data •Report both qualitative and quantitative results via game day analysis

• 

  Durham Bulls Baseball Club

  Mar 2013 - Aug 2013

  Sponsorship Services Trainee

  •Assist in sponsorship contract fulfillment by providing both game day and office support•Interact with clients before during and after the game to ensure a successful event•Photograph documentation of sponsorship activity for end of season proof of performance•Run front desk on multiple days by providing general administrative support through answering phones and assisting incoming guests

• 

  Angular (Formerly Virante, Inc.)

  Aug 2013 - Jan 2016

  Account Manager

  •Provide clear and frequent communication both internally and externally to ensure a positive client experience and contract completion•Assist in SEO related projects such as website audits, backlink analysis', and link development. •Collaborate with internal team to develop and maintain project documents including timelines, internal processes, and deliverables for each client’s program•Track and report on campaign progress from initial kick off to completion

• 

  Netsertive

  May 2016 - Nov 2022

  • Oversees strategy & performance across key accounts and channels/networks such as Google search, Google display, YouTube, CTV, programmatic display and Meta ads• Lead team training sessions focused on improving conversion rates, best practices, new strategies and performance efficiencies for implemention at scale• Lead strategy & performance of tests/pilots, as well as the development of implantation plans/processes for rollout to the company. Examples include CTV, Vehicle Ads and Performance Max. Show less •Manage accounts from pre-sale to post sale by creating proposals, strategy, setting benchmark goals, and monitoring accounts post launch for improvements•Define, develop and lead the digital marketing programs, encompassing all paid online marketing channels to drive new customers and increase revenue for clients. Channels include: Facebook, Instagram, Google Search, Google Display, Bing Search, LinkedIn, & TradeDesk•Manage project workflow from start to finish, ensuring client campaigns launch accurately, on time, and have early success•Audit current enterprise accounts and large networks to improve performance by providing actionable recommendations to team members•2019 MVP award winner Show less •Serve as a go to person for team members to troubleshoot advanced or complex client needs•Assist in training new team members•Consistently exceed monthly and quarterly goals•Manage, coordinate, and performance tune online digital marketing campaigns including paid search (Google Ads & Bing Ads), Facebook, and YouTube•Create and present monthly client reports to ultimately drive both retention and revenue•Monitor KPIs and campaign performance on Google Ads to maximize CTR, quality score, and conversion rate through continuous testing efforts•Utilize Google Analytics to find areas of improvement, campaign growth expansion opportunities, and show a positive ROI•2019 Excellence in Client Success winner•2018 Total Ownership winner Show less

  • Campaign Strategist, Team Lead

    Mar 2022 - Nov 2022

  • Sr. Campaign Strategist

    Sept 2019 - Mar 2022

  • Sr. Client Success Specialist

    Oct 2017 - Aug 2019

  • Client Success Specialist (Account Manager)

    May 2016 - Oct 2017
• 

  Brainlabs

  Nov 2022 - now

  •Acts as a point of escalation for client teams, ensuring timely delivery and adherence to quality standards for paid search • Lead search campaigns (Search, Performance Max, Shopping, and Demand Gen) across Google and Microsoft Platforms, while leveraging SA360 for bid strategy optimizations•Leading search team across clients by providing direction and guidance to ensure effective building, launching, and optimization of ad spend for maximum performance.•Spearheaded search testing initiative and developed a comprehensive testing framework, resulting in a sample roadmap for the search team to implement across account with 50+ distinct tests ideas and helping to simplify the testing environment for enhanced data aggregation and contributions across the search team Show less • Managed approximately $500K in monthly ad spend across diverse B2B and B2C clients, ensuring optimal allocation and performance of advertising resources.• Successfully managed and delivered campaigns on time and within budget across search, shopping, and Performance Max channels across Google and Microsoft• Created and presented client-facing reports on campaign performance weekly, monthly, and quarterly.• Conducted regular A/B testing on account structures, ad copy, keywords, and landing pages to optimize performance. Show less

  • Associate Director, Paid Search

    Sept 2023 - now

  • Senior Account Strategist, Paid Search

    Nov 2022 - Sept 2023