
Matt Kosinski
Media Secretary

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About me
Senior Analyst at Neustar, a TransUnion Company
Education

University of Exeter
2020 - 2021Master's degree Marketing DistinctionThe programme draws upon areas of marketing and society, consiumer behaviour, services, services, psychology and branding.Modules include:- Marketing Strategy- Marketing Analysis and Research- Digital Marketing and Society- Brand Design - New Product Innovation- Understanding Consumer Behaviour- Entrepreneurship New Venture Creation- Consumption Marketing- Accounting- Advanced Marketing Seminars- Digital Business Models- Marketing… Show more The programme draws upon areas of marketing and society, consiumer behaviour, services, services, psychology and branding.Modules include:- Marketing Strategy- Marketing Analysis and Research- Digital Marketing and Society- Brand Design - New Product Innovation- Understanding Consumer Behaviour- Entrepreneurship New Venture Creation- Consumption Marketing- Accounting- Advanced Marketing Seminars- Digital Business Models- Marketing CommunicationsSpecific interest in Big Data in Marketing and video advertisements. Key essay titles including: “How will big data involving the analysis of social media footprints influence the future of marketing?” “Is advertising more effective when people like it? An analysis of emotional guilt tripping marketing techniques” Show less

Canford School
2012 - 2017I studied at Canford School from the ages of 13-18 A levels: Maths, Computer Science, PhysicsExtra Curricular:- Head of Army CCF- Captain of X-Country Club – 2017- Gold DofE Participant

University of Exeter
2017 - 2020Bachelor's degree Mechanical Engineering 1st Class HonorsGained technical expertise in engineering alongside team-working, management and entrepreneurial skills.Key Modules Include:- Computer Aided Design (78%)- Control Engineering (83%)- Solid Mechanics (82%)Final Report Title - "Autonomous simulation and control of marine vehicle for the purpose of survey or collecting plastic in the ocean" (Achieving 70%)
Experience

Exeter Snowsports
Jun 2018 - Aug 2019Media SecretaryWorked autonomously and as part of team with other committee members to organise events including the universities biggest ski trip yet working with external companies and sponsors to help improve the club by benefiting the members.

VALUED ESTATES LTD
Jul 2018 - May 2021Social Media ManagerIn my role I managed diverse marketing initiatives, including online marketing strategies, and took the lead in crafting engaging newsletters. With a focus on effective communication, I navigated the intricacies of the probate industry, combining marketing expertise with clear and concise written content. This multifaceted position allowed me to contribute to the company's outreach efforts, enhancing communication channels with clients and stakeholders through strategic marketing and thoughtful newsletters. Show less

MATT K MEDIA
Jun 2020 - Dec 2021DirectorAs the founder of Matt K Media, I spearheaded a dynamic enterprise specializing in video promotional edits and strategic advice for online social media promotion. Through hands-on involvement, I crafted compelling video content and provided valuable insights to clients seeking to enhance their online presence. Nurturing this venture allowed me to blend creativity with strategic thinking, contributing to the success of various promotional initiatives and solidifying the company's reputation for delivering high-quality digital marketing solutions. Moreover, the experience honed my skills in personal project tracking and cultivated meaningful relationships with clients and collaborators, further enriching my ability to navigate diverse professional landscapes. Show less

Purposeful Group
Aug 2020 - Sept 2020Marketing Intern4 week online internship working on the brand design of a Tech Startup Academy.

Endeavour Automotive Ltd
May 2021 - Dec 2021Marketing ExecutiveAs a Marketing Professional at the Endeavour Dealership, I orchestrated comprehensive marketing strategies that encompassed diverse facets, ranging from social media management to strategic campaign planning. I played a pivotal role in internal communications, ensuring a cohesive brand message. Additionally, I successfully collaborated with external agencies, overseeing and optimizing email campaigns. My multifaceted role in the automotive industry at Endeavour allowed me to blend creativity and strategy to enhance brand visibility, customer engagement, and ultimately contribute to the dealership's marketing success. I also methodically analyzed KPIs, presenting insightful perspectives to top management for informed decision-making. Show less

TransUnion
Dec 2021 - nowAs a Senior Analyst at Transunion - Neustar, my expertise goes beyond advanced Marketing Mix Modeling (MMM). I am dedicated to building genuine client relationships, fostering open communication, and collaborating closely to tailor analytical solutions to their unique needs. Simultaneously, I play a role in change management strategy implementation, navigating evolving landscapes with agility. By combining strategic decision-making in analytics with a client-centric and adaptable approach, I contribute positively to both client satisfaction and the organization's continuous growth. Show less
Senior Analyst
Mar 2023 - nowAnalyst
Dec 2021 - Mar 2023
Licenses & Certifications
- View certificate

Marketing Attribution and Mix Modeling
LinkedInDec 2023 - View certificate

The Data Science of Experimental Design
LinkedInDec 2023
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