Heather Filkins

Experience

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  KSTP-TV

  Jan 2000 - Jan 2001

  General Assignment Reporter
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  KING TV

  Jan 2002 - Jan 2005

  General Assignment Reporter
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  Dobbins Communications

  Jan 2007 - Jan 2009

  Sr. Account Manager
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  Filkins Public Relations

  Mar 2009 - Apr 2011

  Principal
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  JLL

  Apr 2011 - now

  As the Marketing Director for JLL's Americas Research & Strategy team, I created marketing and communications strategy for national research within multiple verticles and geographies and served as the liaison between the Research and Marketing functions within the firm. I created our first-ever Editorial Board which elevated and refined our research content to have better business impact. As a result of cross-functional integration, I doubled the number of total and unique visitors to our Research landing page and increased time spent on page by nearly 75%. Show less I steered public relations efforts for Investor Services, which includes Capital Markets, Agency Leasing, Property Management, Valuations & Advisory and the National Investor Accounts Team, providing strategic direction and leadership for the firm's corporate reputation through key media initiatives.*Consistent and effective placements include the Wall Street Journal, Financial Times, CNBC, Bloomberg, Reuters, and many other trade publications.*Launched several content marketing platforms including The Investor and Real Views--brand journalism sites dedicated to increasing client connections and driving business development.*Enhanced firm's global social media platform and steered efforts for JLL's Social Seller program, dedicated to enabling and maximizing brokers' ability to connect with clients via social media.*Steered both internal and external communications efforts for four national corporate acquisitions. Show less

  • Global Campaign Content Director

    Jul 2024 - now

  • Director, Editorial Strategy & Content

    May 2020 - Jul 2024

  • Director Marketing Communications

    Jan 2017 - May 2020

  • Vice President

    Oct 2014 - Jan 2017

  • Senior Manager

    Apr 2011 - Oct 2014