Claire Brogan (née Taylor)

Experience

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  Stage Entertainment

  Jul 2011 - Sept 2011

  Marketing Officer (Paid Summer Internship)

  Sister Act UK & Ireland Tour

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  National Theatre

  May 2012 - Feb 2014

  Marketing and Press Officer

  I was responsible for supporting the Marketing Manager, Head of Marketing, and Head of Press in planning and implementing campaigns for West End shows and on-tour productions, including: War Horse; One Man, Two Guvnors; and The Curious Incident of the Dog in the Night-Time. This included: writing copy briefs and assisting with the design of printed and online materials. I liaised with both internal and external designers, ensuring that all artwork was produced on time, to a high-quality standard and adhering to all brand guidelines.Customer service was key and I was the first port of call for external enquiries. I also supported the Head of Press in writing press releases, researching and liaising with journalists. I created and circulated weekly press cuts for global productions for all internal staff. Show less

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  The King's Fund

  Mar 2014 - May 2022

  I was responsible for marketing The King's Fund's income-generating activities, including leadership and development courses, Organisational Development offer and portfolio of conferences and events. In 2021, I successfully managed an internal restructure, implementing new ways of working across departments and I managed two line reports.Day-to-day I collaborated with cross-functional teams and agencies to develop, and coordinate the implementation of, strategic marketing plans. I carried out market research to gather insights that fed directly into product development and worked closely with senior stakeholders, supporting them right across the marketing spectrum from product, pricing, place to promotion. Show less I worked at a senior level to drive forward the profitable growth of the events and partnerships portfolio year on year, and became proficient in analysing and reporting on marketing performance and sales, using Google Analytics.Responsible for overseeing customer insight, I worked with the wider leadership team to implement product development, including transforming our annual Digital congress and achieving the highest NET income to date. Following the outbreak of Covid-19, I led the strategy around pivoting our conferences and introduced a new virtual platform (which went on to achieve an NPS score of +68).I managed one direct line report and established and maintained strong relationships with high-profile public sector and media organisations, such as NHS England and NHS Improvement, Public Health England and The Guardian. Show less

  • Senior Marketing Manager

    Nov 2021 - May 2022

  • Marketing Manager - Events and Partnerships

    Dec 2017 - Nov 2021

  • Marketing Coordinator - Events

    Apr 2015 - Dec 2017

  • Marketing Assistant - Events

    Mar 2014 - Mar 2015
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  Roche Diagnostics UK & Ireland

  May 2022 - now

  Senior Market Manager - Roche Service Solutions