Lea Berni

Experience

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  European Commission

  Sept 2012 - May 2013

  Project Manager – European Voluntary Service
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  Gap Inc./Gap

  Jul 2014 - Sept 2014

  PR & Marketing Intern

  Handled sample management and reporting, contributing to Gap’s PR and marketing efforts. Supported the emerging social media team, organising a poetry night with Kojey Radical as part of a new brand engagement initiative.

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  Aeffe S.p.A.

  Jul 2015 - Sept 2015

  Moschino, Alberta Ferretti, Philosophy di Lorenzo Serafini PR Assistant
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  Eliei LTD

  Oct 2016 - now

  Marketing Consultant

  Providing digital marketing services to SMEs in lifestyle and tech industries. Partnering with clients to develop and execute strategic marketing initiatives that drive brand growth, customer acquisition, and measurable impact. My work spans from high-level strategic leadership to hands-on implementation, ensuring businesses accelerate their marketing efforts without the need for a full-time executive.Clients include: The Grooming Company, Concierge Maps, Marija Moderna, UCA, Erasmus+, Hit Casinos, Mallika Basu, Deborah Milner, greyparrot, Hustle & Hive, Flint Global, Experience Haus, Made of Matter, Studio Éhr, Cercle, Stük, My Wardrobe HQ. Show less

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  University for the Creative Arts

  Jan 2017 - Oct 2022

  Visiting Lecturer

  Regularly delivered lectures and contributed to the teaching and learning experience on undergraduate and postgraduate Marketing, Fashion and Business Courses.

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  Ralph Lauren

  Jun 2017 - Jan 2018

  B2B Customer Service Associate

  Managed the full B2B sales cycle from order processing to delivery, ensuring seamless operations and outstanding client experiences. Built and maintained strong relationships with clients across the UK and Ireland, serving as a dedicated point of contact to enhance client satisfaction and loyalty. Collaborated closely with sales teams to deliver a best-in-class client experience, reinforcing Ralph Lauren’s brand values.

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  UnderPinned

  Oct 2018 - Dec 2021

  Head of Brand & Marketing

  Responsible for setting the strategy, vision, and direction for acquiring new users and building brand awareness at UnderPinned. Achievements include leading two successful crowdfunding campaigns that raised over £2M, growing the team from 5 to 20, and pivoting the business during the pandemic by launching an online course to shift focus from productivity to education. Managed a £100K+ monthly budget, overseeing UK and international marketing plans, utilising paid, owned, and earned digital channels to drive an integrated digital and brand strategy. Proudly a founding member of UnderPinned. Show less

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  ONDA

  Jun 2022 - Oct 2024

  Marketing Lead

  Oversaw content marketing and lead generation across owned and paid channels, tracking LTV and customer lifecycle to drive growth and retention across UK and US markets. Spearheaded marketing for the iOS app launch, securing strategic partnerships with brands like Farfetch, Amex, and Plum Guide, significantly enhancing brand visibility and alliances. Played a pivotal role in developing integrated strategies that leveraged these partnerships to accelerate the company’s growth trajectory across these regions. Show less

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  CERCLE

  Nov 2023 - Apr 2024

  Advisor

  Redesigned email strategy, boosting repeat orders by 35% and supporting Cercle's merger with My Wardrobe HQ.

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  MY WARDROBE HQ

  Apr 2024 - now

  Marketing Lead