Sanjeev Bhalla

Experience

• 

  Costco Wholesale

  Jan 1997 - Jan 2000

  Marketing Coordinator
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  Gordon Food Service

  Oct 2000 - Oct 2010

  •Team leader for the transition of Darden (Western Canada & Ontario) and Burger King (Ontario)•Responsible for product & account set up, inventory procurement & management, and cross docking•Development of IT interfaces: order processing, invoicing, sales, sales performance, inventory, accounts receivable, and accounts payable reporting•Management and implementation of Limited Time Offer’s•Development and management of Neate Roller staff and GFS coordinators•Implementation of foreign exchange and inventory revaluation programs•Preparation of welcome packages and manuals Show less •Preparation of RFP’s, contracts, and pricing proposals•Development and presentation of business reviews•Strategic planning and budgeting - LRP and AOP•Contract negotiation•Development and management of a regional team of managers/coordinators/assistants/CSR’s•Managing logistics and distributions•Implementation of national product transitions:Cara conversion from Coke to PepsiFresh Steak and Rib program for Montana’s•Distribution transition of brand concepts in to new business units:Harvey’s distribution in to BC from AlbertaSecond Cup start up in the MaritimesCoza start up in the BC marketplace•Management and implementation of Limited Time Offers (LTO’s) i.e. Swiss Chalet Festive Promotion•Development of a variety of weekly and monthly reporting to ensure the execution of the sales plan•Aligned strategic alliances to develop penetration strategies with current customer baseSkills and Accomplishments•Attained role directly from being a District Sales Representative•Managing a national portfolio of $200 + million•Awarded various RFP’s resulting in an increase in volume of sales $15 M+•Transition of brand concepts in to new business units which was previously unattainable Show less

  • Business Development Specialist

    Aug 2009 - Oct 2010

  • Project Manager

    Jan 2009 - Aug 2009

  • National Multi Unit Account Manager

    Jun 2006 - Jan 2009

  • District Sales Representative

    Oct 2000 - Jun 2006
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  IBHF

  Jan 2010 - Jan 2011

  Director
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  Garland Canada

  Oct 2010 - now

  Strategic Account Manager

  National Account Manger for the contract catering and hotel segments. Business Development Manager for our strategic accounts team.•Strategic penetration of current account base•Product Specification and New Product Launch•Development of new business to diversify the current account portfolio•Negotiating contracts, rebates, and pricing programs with new customers

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  Garland Canada, A Welbilt Company

  Jun 2019 - now

  Director of Sales, Canada