Vicki Guidice

Experience

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  Sporting Dog Specialties

  Jan 1986 - Jan 1992

  Catalog Merchandiser

  Created a new 12 page Veterinary Supply section in the RC Steele catalog. Researched the industry, sourced products, merchandised pages, and wrote copy, negotiated prices, discounts and freight. Set up new vendors and item numbers. Increased production staff efficiency by organizing and maintaining files and product samples on every vendor, easing access to vital information; Decreased costs by reducing back orders and expediting new orders; Enhanced customer service while reducing costs by obtaining additional discounts from vendors, as well as more favorable terms and policies for returning discontinued merchandise. Show less

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  Upbeat, Inc.

  May 1992 - Oct 1999

  Catalog Manager

  Supervised the Merchandising and Design Departments tasked with improving the image of three catalogs. Identified areas for expansion and new products, negotiated pricing and discounts, managed the merchandising and pagination of a catalog with $12 million in sales. Facilitated weekly department team meetings focusing on process improvements. Negotiated $72K in annual volume rebates. Improved the ability to feature more SKU's in our catalogs and for our distributors to feature more of our items by simplifying our numbering system. An additional benefit was that it simplified order entry for Customer Service. Show less

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  Petsmart Direct

  Jan 1999 - Jan 2002

  Category Manager

  Managed 10 top selling categories for three catalogs: RC Steele, Pet Professional and Pedigrees, The Pet Catalog. Developed successful private label dog bed program that increased gross margins by 2% while introducing designer fabrics and unique styles. Developed a branded line of dog crates with special features found in more expensive models that gained Gross Margin dollars while maintaining selling price.

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  State Line Tack

  Jan 2000 - Jan 2002

  Product Manager

  Managed 2 largest categories of products (33% of the SKU’s). Analyzed and independently implemented category decisions based on sales, profitability and gross margins.Sourced and launched a State Line Tack assortment of mid-priced saddles and tack in 3 different disciplines.Increased sales and promoted the brand name by developing a cost effective and innovative promotional product.Increased gross margin by 15% (from 42.3% to 49.8%) in a product category not expected to grow by more than 2-3%.Increased gross margin by 3% in a second product category where maintaining status quo was expected.Negotiated advertising co-op funds from vendors where there was no program previously. Show less

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  Fine Art Photo Supply

  Jan 2002 - Sept 2005

  Vice President

  Developed and ran an online business catering to the Large Format Photography market. As photography became more and more digital, the analog photographers using large format cameras had nowhere to go for supplies. We created a place for them to shop and someone to talk to that understood their needs. Created the website, did the Marketing and Fulfillment. Grew double digits every year and finally sold it off to a larger company.

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  Salzman Group

  Jan 2004 - May 2006

  Order Processing Supervisor

  Managed the order processing team for $15M plus internet company with 2 websites—Whole Latte Love and Aabree Coffee/Espresso People. Ensured orders were processed and shipped in a timely manner, solved credit card issues, fraudulent orders, resolved problems with orders, and stock balanced to maximize inventory.

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  VWR INTERNATIONAL LLC

  May 2006 - now

  Manage $18M P&L Category for the largest supplier of Science and Math Supplies to Education Market, K-16, through our 3 brands—Ward’s Natural Science, Sargent-Welch and Science Kit. • Project Leader for Item Master Data conversion project for Warehouse Management System for 120,000 SKU’s.• Created a process, trained and led Category Managers to source & sell annual volumes of $5M+ realizing COGS reductions ranging from 15-40%.• Effectively lowered Excess & Obsolete inventory levels which reduced reserve dollars by $250K. • Introduced effective new products by creating innovative data gathering methods and using ‘Voice of Customer’ to determine market need. • Worked with our 3 Bid Teams driving the establishment of 990,000+ crosses to competitors’ items, providing a quicker way to match items on a bid and more time to develop the strategy on how to win the business profitably. Show less

  • Strategic Sourcing Manager

    May 2013 - now

  • Category Manager-Lab Supplies

    May 2006 - May 2013