Xavier L.

Experience

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  Tourist Solutions - Sales & Marketing Hospitality Consultancy

  Apr 2005 - Feb 2010

  Marketing Director

  Design, establish and monitor all MK Strategies of the customers.Co-design, follow up & support all Sales Strategies with Ownership.Plan, manage and administer the company's Marketing Budget.Build, mentor & motivate the Sales Team.Conducting market analysis, segmentation, and positioning.Report & review on all marketing activity and results.Conduct all marketing communication of the company.Establish and/or implement new marketing programs (loyalty, affiliation…).Create & monitor the digital Mk Strategy – website, social media, SEO/SEM, mailing, advertising.Attend to all major international shows and run sales missions to potential countries. Show less

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  Miramar Group - Inbound DMC + 1 Beach Resort (Ho Chi Minh, Phu Quoc, Vietnam)

  Feb 2010 - Mar 2011

  Marketing Group Director

  # MANAGE THE DIGITAL TRANSFORMATION: NEW WEBSITE + BOOKING SYSTEM # INCREASE OF +/- 30% OF RESORT OCCUPANCY IN 1 YEAR# MANAGE A SUCCESSFUL RESORT REBRANDING . Elaborate & implement the annual Marketing Plan.. Day-to-day management of the new Marketing Department.. In charge of the company’s new re-branding.. Co-design & overseeing Sales Strategies with GM/Ownership.. Manage & administering the company’s Marketing Budget.. Conduct market analysis & positioning for the new products.. Build the Digital Transition: Website, CRM, Online Booking System, SEO Strategy.. Establish and maintain close liaison with local, national and foreign media and advertising. Show less

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  Itaca Restaurant & Lounge - Spanish Tapas & Mediterranean Cuisine

  Sept 2011 - May 2016

  Co-Founder / General Manager

  # 25-30% YEARLY SALES INCREASE DURING THE 3 FIRST YEARS OF OPERATION# POSITIVE EBITDA FIRST YEAR / 10-15% ANNUAL PROFIT # N.1 RESTAURANT ON TRIPADVISOR DURING 2 FIRST SEASONS . In charge of Pre-Opening & Opening. In charge of the Restaurant daily operations: strategic planning, budgeting and forecasting, & sales and marketing activities.. Coordinated and managed 30+ Staff Team to achieve profitability and efficiency while maintaining standards & guest satisfaction.. Build, lead and overseeing the Marketing Strategy.. Build a fruitful relationship with customers & suppliers. Show less

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  AJ Wine - World of Senses - Wine and Spirits Import/Distribution

  Jun 2016 - Sept 2018

  Sales and Marketing Director

  # 20% SALES INCREASE IN HCM / 25% INCREASE IN PHU QUOC # 100,000 USD+ SALES IN SOUTH VIETNAM# CREATE B2B & B2C online CHANNEL INCREASING SALES 2-5% # SIGNED SEVERAL TOP KEY ACCOUNTS: JW MARRIOTT PHU QUOC, PARK HYATT HCMC, INTERCONTINENTAL PHU QUOC, SOL BEACH MELIA PHU QUOC PIZZA 4Ps VIETNAM.... Plan, lead and execute the Marketing Strategy of the company: .web, social media, SEO/SEM, apps, ads.. Open the B2B/B2C Online Channel. Focus on building long-term value-based customer relationship.. Building strong costumer-based brand equity.. Implement the wine & spirit core brands.. Organise promotional events: wine dinners, networking events, new wine presentations.... Represent the company in Wine Exhibition & Fairs.. Identify new markets & business opportunities for the development of the company Show less

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  Fresh Catch Asia

  May 2018 - Oct 2019

  Co-Owner & General Manager

  # FIRST NON-VIETNAMESE SEAFOOD CONCEPT IN HMC# 1st on TripAdvisor as Mediterranean Seafood Restaurant# 15th as overall Seafood Restaurant. In charge of Pre-Opening & Opening. Direct all Restaurant operations as well as the marketing strategy.. Leading a 20 staff Team to deliver outstanding guest service and profitability.. Ensure optimum results for shareholders through operational strategies.

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  Freelance

  Oct 2019 - now

  Marketing Consultant

  Projects I've been helping to leverage their marketing strategy and/or department:- Mene Period Panties. FemCare StartUp - "A revolution for women" - Sustainable premium panties designed in France Create the brand marketing strategy for the 5 years to come.- Kin Dee - Thai Gastropub - Thai Restaurant (Ho Chi Minh, Vietnam) Increasing sales up to VND 700mill (-/+ 50% increase after 6 months)Marketing Strategy. Maximising the budget to find harmony within branding and sales activation. Positioning the brand into the FB landscape, consolidating the venue as one of the best Thai restaurants in town. Majority of the MK budget is allocated on digital mediums with a strategic use of Influencers & KOLs. Organising key events with the most famous chefs of the moment.We've been awarded "Neighboor Hood Hangout of The Year 2020" by Vietcetera Magazine.- Hamper Vietnam: Premium Customised Corporate Gifts Company (Ho Chi Minh, Vietnam) 20% increase from 2019-20 campaign. Over VND 1 billion on sales.Marketing Strategy. Branding + Performance to generate enough revenue while wining market share. Positioning the brand, correcting pricing and working on a better distribution. Show less

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  NTO Group

  Sept 2021 - now

  Group Marketing Director

  I’m responsible for the marketing strategy of the group.I work on strengthening the brands positioning and ensuring a memorable brand-customer experience through all touch-points and channels. Optimizing the department budget while achieving business growth and brand salience. NTO Group specializes in designing, manufacturing and supplying customized apparel of the highest quality using sustainable practices – over 90% of our production is made with recycled fabrics.Operating business lines of NTO Group includes MUDE Sports, Krux, Eco School Wear and EVENTO. MUDE Sports mission is to create top-quality bespoke sportswear using recycled materials for individuals and clubs. Our process has been carefully crafted and uses only exceptional fabrics to meet high-performance demands. MUDE has become the number one brand in Vietnam for both pro athletes and enthusiasts alike. KRUX is a qualified partner for individually customized outfits of sports clubs in Vietnam and overseas. KRUX is honored to be the official clothing sponsor for the Action Indoor Cricket England (national team) for the next 3 years.Eco School Wear (ESW) has 10 years of experience supplying highly customizable and sustainable uniforms to major international schools and educational organizations in Vietnam and abroad. British International School (BIS) and the European International School (EIS) are among our customers. ESW is proud to be both a reliable and leading supplier in the market. EVENTO provides corporate groups with quality staff uniforms and event outfits. We work closely with companies to develop outfits which match the brand's identity and values. FEDEX is one of our happy customers. Show less