Jonas Haerens

Experience

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  SHZMI

  Sept 2001 - Jun 2007

  Student
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  Ghent University

  Sept 2007 - Jun 2010

  Bachelor of Communication Science
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  Ghent University

  Sept 2010 - Jun 2011

  Master of Communication Science
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  VRT - MNM

  Feb 2011 - Apr 2011

  Intern - Editor

  - Supporting the editorial team of the morning show of the Belgian radio station MNM- Practical support during live broadcasting

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  Acht

  Jun 2011 - Aug 2011

  Intern - Marketing/Communication

  - Coordinating online competitions- Launching and evaluating social media campaigns- Copywriting, production assistant on set, researching webshop solutions

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  Hi-Media

  Aug 2011 - Dec 2012

  Account Executive

  - Monitoring, follow-up and evaluation of digital campaigns- SPOC for clients, account and product managers and technical support team- Ensure ordered volumes were delivered, respecting deadlines

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  Doccle

  May 2013 - Aug 2019

  - Managing and developing a team of 5 offering customer support to 1.5 million end users- Launching and reporting on Net Promotor Score and user satisfaction surveys- Set-up and execution of reputation management and crisis communication- Overall quality and efficiency control of all support related interactions- Creating train-the-trainer presentations and presenting them to external stakeholders- Day-to-day team management as well as long-term evaluations, including hiring and ending of employee contracts Show less - Set-up and optimization of social media campaigns, including re-targeting and funnel campaigns- Email automations, segmented and mass mailings strategy, design and set-up- Strategy, content creation, publishing and reporting of "always on" communication- Setup of website wireframes, creating and launching (landing) pages in WordPress- Leading an internal growth team of user experts with a single focus: end user growth- Defining growth experiments, A/B testing and detailed goal-oriented reporting- Marketing and communications SPOC for over 50 partnered organizations- Working closely and proactively with both a PR and a Marketing Agencies Show less - First employee of the company setting up all marketing, communication and customer support structures- Research and implementation on marketing tooling- Creating, activating and evaluating social media and print- Mass mailing campaigns to over 1 million receivers- Database management- Setup of co-creation projects with end users, scaling to a large audiences- Copywriting for blog, website, FAQ's as well as functional copy for mobile and web app- Training new colleagues and setting up sustainable training procedures Show less

  • Team Lead CIA

    Sept 2016 - Aug 2019

  • Brand & Community Manager

    Nov 2014 - Aug 2019

  • Customer Interaction Agent

    May 2013 - Oct 2014
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  Infrabel

  Aug 2019 - Mar 2022

  Employer Branding Advisor

  - Developing and implementing an integrated employer branding strategy- Translating HR needs into a concrete plan of action, hiring goal of 700/year- Setting up recruitment campaigns from A to Z based, including strategy, media planning, stakeholder management, overseeing creation of visuals and copy, follow-up and evaluation- Managing the company-wide advocacy program

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  Y42

  Mar 2022 - Jun 2023

  Establishing and leading the Employer Brand and all related responsibilities:- Shaping and aligning company culture with company values and EVP- Strategically positioning the Y42 employer brand- Defining and tracking EB KPI's- Moderating company-wide All-Hands- Introducing and managing a Diversity, Equity and Inclusion strategy- Setting up a company-wide wellbeing strategy- Leading the bi-annual eNPS survey- Supporting, organising and encouraging celebrations- Owning and managing the company pages and career website- Overseeing and producing EB content Show less

  • Principal Employer Branding & Community Strategist

    Oct 2022 - Jun 2023

  • Employer Branding & Community Strategist

    Mar 2022 - Oct 2022
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  The Mentoring Club

  Jun 2022 - now

  Mentor - Employer Branding

  Offering free mentoring sessions to anyone who wants to learn about:- Building an Employer Brand, EVP, company values from scratch- Activating an Employer Brand- Employer Branding and authenticity- Campaign strategies and approaches- Recruitment marketing- Ambassadorship and employee advocacy- Job description and career site best practices

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  Flix

  Dec 2023 - now

  Senior Manager Employer Branding