Francisco Ye Xu

Experience

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  University of Manchester Students' Union

  Feb 2018 - Jun 2019

  • Tasked with managing the society’s funds and allocating budgets to each of the career events while also amassing sponsorship for the society and its events in forms of financial and location sponsors.• Created a society bank account where all the society’s money is kept as well as participating in “Fund it” event to obtain more funding from the Student’s Union to fund our monthly careers events.• Presenting budget and future events in order to secure more funding demonstrated the importance of persuasiveness and being adaptive to answering different questions and doubts. Show less • Delegated with promoting the Pangaea Music Festival in order to secure more early bird ticket sales as well as developing a website and series of advertisement campaigns for the event.• Participating in research of the festival industry and music industry as well as taking part in creating and updating social media platforms. Whilst working on the design of the website, it encouraged me to be creative and develop a website that is simple to navigate but unique in presenting the theme of the event. Discussing innovative ways to promote both Launch Party and the event itself and implementing them according to suitable options furthered the understanding of how the use of social media can influence potential ticket buyers.• Together with the team, we created both physical and online ad campaigns and our social media accounts successfully reached over 2800 guests on Facebook. Show less

  • Finance and Public Relations Executive at Bright Futures

    Apr 2018 - Jun 2019

  • Member of the Marketing Team at the Pangaea Festival

    Feb 2018 - Jun 2018
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  亚杰天使投资管理(北京)有限公司

  Jul 2018 - Aug 2018

  Finance Intern

  • Asked to find market trends amongst Chinese Millennials in terms of social media usage.• Researched and analysed the revenues and profits of social media companies in China. Summarized and highlighted the 2017 Communication Industry Economic Performance report and presented it in a meeting with fellow employees at the firm. Evaluated sales data, drivers for growth and investments of top Chinese tech companies, giving an insight of where the industry could head in the future.• Prepared a report on the effects of technology on Chinese Millennials’ behaviour, furthered the understanding of why many millennials adopted using social media and the sense of liberation that many Chinese millennials experience from using social media. The preparation of this report improved my time-management skills, communication skills as well as the importance of proactiveness whilst working in a business. Show less

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  Vodafone

  Jun 2019 - Sept 2019

  Customer Value Management Intern

  • Tasked with conducting a competitor loyalty rewards program and meeting with local markets to identify areas of interest within local market rewards program. Negotiate reward deals with partners and bring deals to market. • Participated in the churn review of local markets to identify effective use of churn triggers and data models. Analysing and compiling local market data to develop and provide market specific solutions. • Analysed existing chatbot usage in sales and identified in-market best practices. Developed an AI chatbot (TOBI) overage use-case and presented it to the AOM team to develop a blueprint for all local markets to implement. Show less

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  Vodafone

  Sept 2020 - now

  • Worked cross-functionally to define new Unified Communications and Contact Centre propositions and developed business cases through strong commercial and communication skills. Coordinated with account managers to drive proposition adoption and license adoption globally.• Coordinated and conducted Partner Markets’ Enterprise Assessment to assess the state of a partner’s B2B business area. Benchmarked partner’s B2B performance against Vodafone’s market KPIs and provided set recommendations to improve performance and identify areas for partnership.• Collaborated with an external agency to design and deliver ABM marketing workshops for client. Consulted client on account selection and design of targeted campaigns to drive upsell in ICT services and contract renewal with 2 of its key accounts. Show less • Collated and analysed data (incl. heatmap, customer-journey recordings) from Hotjar to understand customer intent on the device insurance website (>100k annual visitors). Prepared report for senior management and successfully implemented UI/UX enhancements to the website resulting in reduced journey time up to the point of purchase by approximately 40 seconds.• Analysed NPS and funnel data to produce a list of UI /UX changes. Aligned with internal stakeholders to prioritise proposed changes using an internally developed scoring matrix. Coordinated with design agency to design new device insurance portal within 2 months, launched across 6 European markets.• Designed and successfully delivered a pilot RCS campaign, proactively promoting tailored device insurance plans via SMS. Achieved 6% engagement rate from over 160K delivered SMS messages, exceeding average engagement rate for similar digital campaigns. Show less

  • Healthcare Business Analyst

    Sept 2022 - now

  • Business Analyst - Enterprise Partner Markets

    Sept 2021 - Sept 2022

  • Business Analyst - M-Pesa

    Mar 2021 - Sept 2021

  • Business Analyst - Mobile Financial Technology

    Sept 2020 - Mar 2021